Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
A vehicle identification number (VIN) is the 17-digit "name," made up of numbers and characters, that an automobile manufacturer assigns to an individual vehicle. Vehicle identification numbers can reveal many things about automobiles, including their airbag type, country of origin,…Continue
Added by Michael Dearing on May 17, 2019 at 3:30pm — No Comments
Added by Ralph Paglia on February 6, 2019 at 7:30pm — No Comments
A car is a tool, and a well-designed car is one in which every element of the design process has been directed toward making the car as effective as possible at doing what it is designed to do. For some vehicles, this means beefing up towing power or off-road capability; for others, it means maximizing hauling space; for others still, comfort and luxury are…Continue
Added by Kenneth Garcia on November 6, 2018 at 10:56am — No Comments
If you think the Joker or Bane is the greatest supervillain of all time, think again! These supervillains, without an iota of doubt, have made us all loath their existence (even leaving us in awe at their occasional display of ingenuity and brilliance), however, there is a…Continue
Added by Denis Lilleus on June 25, 2018 at 11:00pm — No Comments
Ford announced at the NAIAS in January that the Ranger pickup would return to the U.S. market, and shopper interest in the nostalgic pickup has been picking up, according to shopper interest data from Jumpstart Automotive Media.
Added by John Sternal on May 1, 2018 at 7:30am — No Comments
Added by Ralph Paglia on March 1, 2018 at 6:00pm — No Comments
Added by CPI Results on February 19, 2018 at 11:30am — No Comments
Added by CPI Results on February 17, 2018 at 1:00pm — No Comments
Added by John Sternal on January 18, 2018 at 10:30am — No Comments
Once considered to be the cutting edge of the car industry, American automotive giants, Ford, suffered in recent years and became a slightly marginalised and tired brand. With new car makes superseding their popularity, they put their marketing department to the test and came up with a brand strategy that has breathed life back into Ford.
Focusing on a fresh and modern branding on their new generation of cars, Ford’s marketing efforts have…Continue
Added by Leona Zoey on December 4, 2016 at 12:30am — No Comments
All humans have feelings and those feelings can absolutely affect their decisions in life, including any products purchased, where they buy them and to which companies they are loyal. Large companies know this and realize that corporate social responsibility programs are important to brand image, customer sentiment and loyalty. And these programs can also motivate and…Continue
Added by Mike Gorun on June 8, 2016 at 5:37am — No Comments
While participating in a meeting during NADA 2015 in San Francisco, I challenged Brian Pasch's assertion that car dealers should not invest too much time or energy on Pay-per-Click Search Engine Advertising strategy or tactics... Almost a year and a half later, I believe Brian has come to understand why I still work so diligently at educating dealers about…Continue
Added by Ralph Paglia on April 22, 2016 at 11:50am — No Comments
Added by Big Tom LaPointe on January 30, 2016 at 9:00pm — No Comments
At the North American International Auto Show, Ford unveiled an interesting new program to the world – FordPass. According to The Detroit News, Ford’s goal with this app is to create a centralized hub which allows Ford owners to utilize some unique…Continue
Added by Mike Gorun on January 14, 2016 at 4:49am — No Comments
Strong truck demand, fueled by lower prices at the pump, helped GM, Ford, Nissan and Fiat Chrysler post double-digit U.S. sales increases in January.
General Motors and FCA US today projected the seasonally adjusted pace of light-vehicle sales will come in slightly above forecasts of 16.5 million – another signal that the market started the year in the same way 2014 ended: with steady…Continue
I wrote this article / content on the 2014 Ford Focus S. What do you think?
2014 Ford Focus S: Get Addicted to Driving!
The new 2014 Ford Focus S is already dominating the shortlists of numerous car enthusiasts. This car with hatchback body style and 5 seats, strongly atop rest of the car crowd of similar class. If you are the one who disliked hatchbacks, the all new 2014 Ford Focus S will…Continue
Added by Tony White on June 11, 2014 at 5:00pm — No Comments
Added by Ralph Paglia on March 28, 2014 at 9:00am — No Comments
On March 9, the popular television show “60 Minutes” aired a segment titled “The Data Brokers: Selling Your Personal Information”. In the segment, Steve Kroft interviewed various privacy experts who explained how companies are collecting and selling very personal information in ways…Continue
Ask average consumers or professional marketers who is most influential in the automotive sector and their response would most…Continue
CAN THE LINCOLN FRANCHISE SURVIVE?
uh-oh! This promo video I cut today accidently got released all over the Twitterverse before the article actually came out. I never dreamed when I put it on YouTube that people would pick it up and re-broadcast it on Social Media. it wasn't until the phone calls started coming in…