Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
As a confirmed car-guy (sorry, car-person just doesn’t have the cred), I am fairly opinionated when it comes to automotive design, and at the same time recognize that vehicles often look much better in person than in launch photos. Reference the new Mustang that I enjoyed…Continue
Added by Big Tom LaPointe on February 23, 2013 at 10:30am — No Comments
Here's a question -- what's the craziest or most clever marketing scheme you've seen from a car dealer?
Some of the old giants in the industry -- Jim Moran, Cal Worthington, Earl Muntz and others -- put together some wild and over the top marketing schemes. Moran probably was the first dealer to advertise on TV with a variety show and his sponsorship of a wrestling show in Chicago long before he created JM Enterprises, the largest Toyota distributorship in the…Continue
Added by Jim Vogel on April 30, 2009 at 10:31am — No Comments