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All ADM Blog Posts Tagged 'Direct' (14)

5 Digital Steps to Generate Massive ROI from Direct Mail

Automotive Mailer
Automotive Service Mailer from 1928

As you can see from the image, direct mail hasn’t changed much in the past 90 years (except for the prices!).  Why should it?  It works to get good looking information in front of a lot of…


Added by Brad Hampton on March 8, 2013 at 7:14am — 9 Comments

There Are Car Dealerships, Then There Is Your Dealership-

There is this “rule of thumb” when writing social media blogs that basically says in order to capture the reader’s attention and build your audience, never try and sell them something.

Always make sure your content is informative (something for business, life, or both that…


Added by Todd Vowell on January 9, 2013 at 11:30am — 2 Comments

Automotive Consumers Vastly Prefer Email for Direct Marketing Messages

Automotive Consumers Vastly Prefer Email for Direct Marketing Messages

Email is by far the most popular channel among US Automotive consumers for receiving permission-based promotional messages from car dealerships and auto…


Added by Ralph Paglia on April 10, 2012 at 11:00am — 1 Comment

Auto Dealers Sell Over 400 Vehicles in Three Days With Direct Mail Promotion

Tucson, AZ - As with any promotion they embark on, the Jim Click and Holmes Tuttle automotive teams like to "go big or go home." For this reason, when it came time to generate excitement, sell cars and drive attendance at the three-day-long Tucson Convention Center (TCC) sale, the Jim Click and Holmes Tuttle automotive team turned to Arrowhead Advertising and SCA Promotions. Arrowhead Advertising administered the…


Added by Amanda S. on August 4, 2011 at 7:00am — No Comments

Fixed Ops Marketing Plan...Do you have one?


Added by Liz Krewson on May 17, 2011 at 8:42am — No Comments

Direct Marketing 101 - Step by Step Approach

Direct Marketing 101

Know a direct mail campaign is the answer to your marketing woes, but stumped about where to start? We’ll help you learn the basics of an effective marketing strategy.

Step 1 — Plan Your…


Added by Ralph Paglia on March 6, 2011 at 1:30am — No Comments

“There’s an app for that!”

It seems like every time I turn around I hear someone say. “There’s an app for that!”


I would be hard pressed to find 5 other words that so acutely articulate the trend of advertising and marketing today. People are in motion, they are latching on to social media websites like there is no tomorrow. All of these statistics are out there and you can no longer ignore the fact that there is a new way to be advertising and integrating your marketing. The question…


Added by AutoQueen Christine on January 6, 2011 at 8:47am — No Comments

5 Ways to Do More than Just Survive

5 Ways to Do More than Just Survive

Stay Consistent – This does not mean to continue doing what you have always done over and over. There is

always going to be change if you are to grow. The trick is to keep a consistent flow to your change, especially when it comes to Automotive Advertising.…


Added by AutoQueen Christine on November 16, 2010 at 9:16am — No Comments

Problem: Drive Traffic in Short Time ANSWER: Automotive Internet Marketing

Problem: You need to drive traffic in a short amount of time to your business


You may be asking yourself what is Automotive Internet Marketing and can it…


Added by AutoQueen Christine on November 12, 2010 at 4:03pm — No Comments

Creative Revolution for Car Dealers

For many car dealerships, I am beginning to hear a slight optimism. When you talk with them, you hear “I’m not out of the woods yet, but I am getting there.” A positive trend is swirling around the nation. For others, especially the thousand of dealerships that were forced to close their doors, they were either forced to sell other brands or have been forced to reinvent themselves. But all in all, you see the dust is settling and things are starting to… Continue

Added by AutoQueen Christine on November 10, 2010 at 9:53am — No Comments

How much does it cost

How much does it cost?

Automotive Direct Mail Advertising works it's plain and simple. With the mail volume at its lowest, it's more effective today than in times past. Less Direct Mail pieces in the boxes means a better opportunity for you. The cost is as expensive as it needs to be to get the maximum response, so I have heard. Well that is true to a point. You can’t expect 1000 ups on a 5000 piece… Continue

Added by AutoQueen Christine on November 4, 2010 at 2:34pm — No Comments

Reputation Management: Reactive vs. Proactive Marketing

The ever-changing online environment requires direct marketers to deal with many different obstacles in trying to keep entrenched and viable in the marketing realm. The Internet continues to play a huge role in handling customer feedback as it relates to direct marketing efforts in any industry, especially the automotive business.

When engaging in reputation management activities online, there are typically two types of disciplines that lead the pack: reactive and proactive. Each… Continue

Added by Stacy Mueller on September 29, 2010 at 2:00pm — 2 Comments

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