Automotive Digital Marketing

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All ADM Blog Posts Tagged 'Digital Advertising' (6)

Digital Advertising Overtakes TV For Top Ad Budget Dollars

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Added by Ralph Paglia on October 3, 2016 at 10:30am — No Comments

Online Display Advertising - Clicks are Only Part of the Picture

How Much Time People Really Spend with Ads



Clicks don’t give the full picture



Marketers are used to low click-through rates—but they also know the click isn’t the only way users engage with advertising. Other metrics are needed to measure the full range of interaction that might take… Continue

Added by Ralph Paglia on August 26, 2009 at 8:00am — 1 Comment

Online Video Advertising Versus TV Spots - Digitizing For Cost Efficiency

Online video advertising accounts for a relatively small share of overall Internet ad spending, and it is dwarfed by television advertising budgets. eMarketer projects that US online video spending will account for only 4.3% of total online ad spending, and a mere 1.6% of television ad spending. But online video advertising is growing... By 2013, eMarketer estimates online video spending will account for 11% of online ad spending and 5.5%… Continue

Added by Ralph Paglia on August 11, 2009 at 9:30am — 1 Comment

Digital Advertising; How Does CPM Cost Effect the Dealer's ROI, and What About the 99% that do NOT click on the Ads?

The visual illustrations of marketing and sales funnels that most car guys know and love apply very well to digital advertising audience quality. And when it comes to the value of impressions made by a dealer's advertising campaigns, the quality of the audience seeing thos ads is a mjor component of ROI from the campaign. What is the value that a Digital Advertising campaign's… Continue

Added by Ralph Paglia on February 14, 2009 at 7:00pm — No Comments

Google Seals Local Cable TV Advertising Deal with NBC - Are Dealers Ready To Rumble?

Google is expanding its advertising clout and moves further to TV advertising as it reached a deal with NBC Universal. Said agreement will provide a small amount of advertising time on NBC Network Cable programs including MSNBC, CNBC, Sci Fi and Oxygen for Google to serve its TV Ads program. The said deal would also be extended to… Continue

Added by Ralph Paglia on September 10, 2008 at 9:00pm — No Comments

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