Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
AS A DECENT HUMAN BEING AND A PROFESSIONAL IN THE AUTOMOBILE INDUSTRY, I THOUGHT I WOULD TAKE A MOMENT TO EXPRESS MY PERSONAL OPINIONS OF EDMUNDS.COM AND THE THINGS THEY CHOOSE TO PUBLISH ABOUT OUR INDUSTRY.
For Many Years Now Our Friends at Edmunds.com have gone out of their way to publish a series of articles on their consumer website to inform Consumers that Car Dealerships are Scum of the Earth Crooks and that We Are Criminals. At Least, That's How I…Continue
CAN THE LINCOLN FRANCHISE SURVIVE?
uh-oh! This promo video I cut today accidently got released all over the Twitterverse before the article actually came out. I never dreamed when I put it on YouTube that people would pick it up and re-broadcast it on Social Media. it wasn't until the phone calls started coming in…
So once again I ask the question at the heart of the matter.... Mr./MRS Car Dealer PAY ATTENTION HERE.... How many Vendors are YOU Paying who are Selling your Customer Data to Other Vendors for Cash? AND... is your customer information ultimately being sold by vendors you paid to other car dealers who are your competition?
Most recently there has been a bold new wave washing over the automotive dealership landscape. Beginning with TrueCar, whose CEO bragged about using data to eliminate dealerships and lower profits below True Cost. He arrogantly taunted us with claims of "Transparency" which has become the "Buzz Word" of every vendor using our own data to virtually put us out of business, to steal our customers information, and sell it, pass it on to their affiliate companies, and otherwise resell it…Continue