Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'Client' (8)

Maximizing Co-Op for a strong Q4 – 4 Questions to ask your vendors

With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness.  One way is to make sure you evaluate how you maximize OEM reimbursements and move more inventory.  Co-op funds can substantially improve a dealer’s ROI by reimbursing up to 50% of your marketing spend.   Think about…

Continue

Added by Chris Martin on September 7, 2018 at 7:18am — No Comments


Influencer
Gen Y is your client! Time kills Deals!

You have a 22 year old potential client ready to make the largest purchase of their life at this point.  They are one of the most technical savvy consumers you have ever faced.  These clients have friends all over the world, and talk with their network on a daily basis. They Tweet what they had for breakfast, they Yelp about their experiences, they RePin exciting pictures, and they have an average of 245 friends.

According to Pew Center’s Internet and American Life Project the average…

Continue

Added by James Schaefer on June 4, 2012 at 11:03am — No Comments


Influencer
Are you an Expert at Automotive Marketing and Strategic Planning?

Would you go on vacation without planning your means of travel, travel route, booking a hotel, identifying points of interest or activities for you and the family, and the starting time as well as the ending date of your trip?  Unless you were free spirited with no cares in the world, and were part of the Brady Bunch Family, this was not you.  As a matter of fact, since you are reading this blog, you are a “Type A” personality that rarely will walk out of your office without a…

Continue

Added by James Schaefer on May 31, 2012 at 10:14am — No Comments


Influencer
Did GM Make a Wise Decision Dropping Facebook as an Advertising Medium?

General Motors has long been a staple of the American automotive industry.  Facebook is the latest billion dollar IPO.  Why is GM pulling ten million dollars a year in advertising from Facebook?

On the surface, this looks like GM is retreating saving advertising dollars.  When you dive into the issue, many wonder if the government run company is staying away from investing in the publically traded company for other reasons.  GM states that the risk to advertise is not worth the reward…

Continue

Added by James Schaefer on May 21, 2012 at 8:18pm — No Comments


Influencer
Are you Looking for the Next Big Idea?

So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk of shame out of the dealership.  Does this sound familiar to you?

Anyone who has spent any time in automotive management has experienced this anxiety.  For that…

Continue

Added by James Schaefer on May 18, 2012 at 8:32am — No Comments


Influencer
You have a Beautiful Dealership…Now what?

You have spent hundreds of thousands of dollars to build or beautify your dealership.  Your advertising budget equals or exceeds that amount.  Your inventory has been posted online, and there are plenty of choices for potential customers to make a great selection.  CSI scores have never been higher at the dealership than they are right now!

So why are your salespeople standing around wondering why there are not any customers to sell a vehicle to?  Is there grumbling going on in the…

Continue

Added by James Schaefer on May 10, 2012 at 7:02pm — No Comments


Influencer
Marketing your Dealership 101

“You will not find a lower price on any models except OUR lot!!!”  Really?  Are consumers that naïve to believe that?  And you just spent $2,500 to produce this commercial and another $10,000 a month to run the spot over the course of 30 days.  Don’t even mention the fact that circumstances beyond your control can hinder your target audience from listening to your…

Continue

Added by James Schaefer on May 6, 2012 at 7:30am — 1 Comment

Google Apps Seminar Series

Thin Client Computing Hosts Google Apps Seminar Series

Google Apps Seminar Series, Thin Client Computing  

Photo: adria.richards, Flickr…

Continue

Added by Ralph Paglia on July 25, 2011 at 8:08am — No Comments

Monthly Archives

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

2. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service