Social Distortion; Car Dealers Struggle to Keep Social Media Content On-Message
Nearly three-quarters of blog posts don’t reflect dealer desired messaging…
Added by Ralph Paglia on October 5, 2010 at 4:00am —
I have been working with a few Clients lately that have fallen into what I call the " technology trick bag" this is where they believe that everything has to have an automated response or some other automation that eliminates human interaction.
I am and always will be a huge proponent of technology, but I… Continue
Added by Scott Yelle on September 15, 2010 at 5:00pm —
Automotive Social Media Marketing Tactical To Do's for Car Dealers…
Added by Ralph Paglia on September 10, 2010 at 8:00am —
Google AdWords Sitelinks and Extensions Provide New Search Engine and Display Advertising for Car Dealers!…
Added by Ralph Paglia on August 30, 2010 at 3:30am —
Dealer Vehicle Inventory and Make Offer Application:
Promote a free iPhone application for your dealership. Make shopping for a vehicle at your dealership fun and stress free with a virtual… Continue
Added by Ralph Paglia on August 5, 2010 at 3:00am —
Added by Ralph Paglia on July 9, 2010 at 10:00am —
How Much Is a Facebook Fan Really Worth?
Added by Ralph Paglia on June 24, 2010 at 10:00pm —
How To Create Press Releases
Every Car Dealer and Automotive Marketer needs to develop a Press Release and News Story content creation and distribution strategy...
Why? Because in order to have a complete automotive digital marketing strategy that optimizes results per dollar of… Continue
Added by Ralph Paglia on May 1, 2010 at 5:30pm —
20 Essential Social Media Resources You May Have Missed
Big changes in the social media landscape this week mean there’s a lot to discuss. These posts highlight all the latest and greatest tools, tips, trends, and strategies for navigating the… Continue
Added by Ralph Paglia on April 18, 2010 at 3:30pm —
Do’s and Don’ts of Social Media Marketing for Car Dealers
Okay, I admit that at first light, social media marketing (SMM) may appear like child’s play, so easy that a typical Internet Sales Manager should be able to handle it... After all, what… Continue
Added by Ralph Paglia on March 28, 2010 at 3:30pm —
EDITOR'S NOTE: If any readers are using this tool, I would love to hear about your experiences with it,… Continue
Added by Ralph Paglia on February 8, 2010 at 7:00am —
Added by Ralph Paglia on February 7, 2010 at 12:00pm —
Added by Ralph Paglia on December 16, 2009 at 9:40am —
Most dealers are unaware of the "brand" leakage and revenue that is being drained away from their own pockets every day online. A great post by Alex Snyder at www.dealerrefresh.com
caught my attention. Alex is one of the few dealers that is now aware and very pissed. He's justified in his anger because the commonplace brand "leakage" took on a new face this past week.…
Added by Brian Pasch on November 30, 2009 at 11:00am —
Don’t miss out on the biggest retail automotive e-commerce event of the year!
The 6th Digital Dealer Conference & Exposition will be held at the Mirage, Las Vegas, April 19-21, 2009. The last spring conference in Orlando in April drew over 1,000 attendees and featured 60 exhibitors in almost 100 booths spaces. There were over 540 registered… Continue
Added by Ralph Paglia on January 29, 2009 at 9:30am —
HOFFMAN ESTATES, Ill.--The Dealer Services Group of Automatic Data Processing, Inc. (NASDAQ: ADP) today announced the launch of ADP Drive. ADP Drive takes the Dealership Management System (DMS) to the next level. ADP Drive boasts a new single portal environment that represents a quantum leap forward in dealership technology and is the centerpiece to ADP’s solutions portfolio.
ADP Drive is designed to help dealerships create additional revenue, manage, analyze, and reduce expenses,… Continue
Added by Ralph Paglia on January 25, 2009 at 5:30am —
I currently have 3 dealership Web 2.0 / UGC digital marketing projects in progress... At this point in time, it is fairly easy to swap various User Generated Content (UGC) and interaction modules, gadgets,… Continue
Added by Ralph Paglia on January 6, 2009 at 10:00pm —
For those of you reading this who know me, you probably think I am generally negative on buying leads from 3rd party aggregators and lead producers... Nothing could be further from the truth! I have been using 3rd party supplied leads since 1995 and will continue to recommend a managed approach to lead acquisition that incorporates multiple 3rd party suppliers who meet my dealer management and targeting requirements.
Personally, I recommend that dealers look at all their marketing… Continue
Added by Ralph Paglia on September 26, 2008 at 3:30am —