Automotive advertising agencies usually keep their “trade secrets” close to the vest but Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the FREE automotive advertising resource/networking portal – www.adagencyonline.net - has a different philosophy. AdAgencyOnline.Net features a number of FREE automotive advertising resources to site visitors including a blog talk radio station,… Continue
Added by Philip Zelinger on July 25, 2008 at 11:24am —
Automotive advertising agencies that have accepted the mobile channel as the next generation of digital marketing already know that Gumiyo provides the leading platform for text message based automotive advertising capable of delivering a targeted message directly to a cell phone or PDA.
Automotive advertising agencies looking for cutting edge automotive advertising technologies and applications already recognize AdAgencyOnline.Net
as “The One… Continue
Added by Philip Zelinger on July 24, 2008 at 10:58am —
AdAgencyOnline.Net announced today that they are in final negotiations with several automotive advertising applications to represent them as “preferred vendors” on their FREE automotive advertising resource portal. Based on recent open interviews that ran on the blog talk radio station featured on the automotive advertising networking site – WAAOL, All Automotive Advertising News All The… Continue
Added by Philip Zelinger on July 23, 2008 at 4:58pm —
Automotive advertising agencies regularly tune into blog talk radio station – WAAOL, All Automotive Advertising News All The Time – featured on the FREE automotive advertising resource portal – www.adagencyonline.net – to share best practices. The “Lunch With Phil” show regularly scheduled for tomorrow, July 23rd between 12:00 Noon EST and 12:30 PM EST has been replaced with a… Continue
Added by Philip Zelinger on July 22, 2008 at 11:30am —
Automotive advertising agencies are constantly looking for ways to leverage their auto dealer client’s automotive advertising dollars. AdAgencyOnline.Net is a FREE automotive advertising resource/networking portal that is sponsored by Ad Agency Online, L.L.C., a full service automotive advertising agency.
Philip Zelinger, President of Ad Agency Online, L.L.C. and host of… Continue
Added by Philip Zelinger on July 21, 2008 at 12:49pm —
What do technology, the Internet, online transactions and DealMaker.Com have to do with automotive advertising? Everything, according to Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the FREE automotive advertising resource/networking portal – www.adagencyonline.net.
Automotive advertising agencies that tuned into the blog talk radio show,… Continue
Added by Philip Zelinger on July 18, 2008 at 7:52am —
There is a sense of entitlement that customers have today that hasn’t always been evident. Marshall Field, the American department store owner coined the phrase, “Right or wrong, the Customer is always right“. I opine whether he took into consideration the type of customers who are price conscious, yet expect the deepest appreciation for their having done business with us.
I don’t blame these customers. I earned the money I make, and I want to keep as much of it as possible. Even if… Continue
Added by Paul N. Long on July 18, 2008 at 6:24am —
Automotive advertising agencies have been forced to re-invent their roles in today’s troubled economy. An automotive advertising agency used to focus exclusively on the message and the media with little participation in the sales process in their auto dealer clients real or virtual showrooms.
Given today’s need to improve the R.O.I. on their automotive advertising dollars auto dealers are demanding much more from their full service automotive advertising agencies.
Added by Philip Zelinger on July 17, 2008 at 4:39pm —
This is something all of you can do, that is free, no very time consuming at all, and will do nothing but benefit your Dealership. Several months ago I researched what BLOG'S were and what they really do for you. I noticed that many businesses were doing them and found out that the largest benefit was in S.E.O. for your Dealer Website. Google, with it's all search format, will rank someone higher that has more information on a particular… Continue
Added by David Lytle on July 17, 2008 at 9:55am —
Automotive advertising agencies have always recognized the need to craft an automotive advertising message that recognizes and respects the expectations of women car shoppers but until now they had no easy way to deliver it. AdAgencyOnline.Net
solved the problem for their affiliated automotive advertising agencies and auto dealer clients by becoming the agency of record for a new social networking site for women –… Continue
Added by Philip Zelinger on July 16, 2008 at 6:07am —
AdAgencyOnline.Net is advising its affiliated automotive advertising agencies and auto dealer clients to take advantage of free “word of mouth automotive advertising” on the Internet with social networking sites like CarFolks.Com. AdAgencyOnline.Net features CarFolks.Com on their FREE automotive advertising resource/networking portal recognized by automotive advertising agencies as “The One Stop Site For All Of… Continue
Added by Philip Zelinger on July 15, 2008 at 8:24am —
Automotive Advertising agencies have always recognized the role that technology has in producing and distributing an automotive advertising message to maximize the R.O.I. for their auto dealers. In 2001 Ad Agency Online L.L.C. developed a proprietary online operating system that uses the Internet to link its affiliated automotive advertising agencies and auto industry production partners directly to their… Continue
Added by Philip Zelinger on July 14, 2008 at 8:25am —
Automotive advertising agencies and their auto dealer clients are either delivering their automotive advertising messages online or they are effectively out of the automobile business. That pointed message has been delivered by Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the free automotive advertising resource/networking portal – www.adagencyonline.net – since he established his online automotive advertising operating system… Continue
Added by Philip Zelinger on July 11, 2008 at 4:59pm —
Car dealers really turn Ashley Marshall off – and away. Ashley Marshall did almost all of her purchase of a new Subaru on the Subaru of Dallas transaction site. Software developed by Ai-Dealer of Dayton, Ohio, is allowing consumers to get a firm price on a vehicle, do a trade-in and… Continue
Added by Ralph Paglia on May 25, 2008 at 10:30pm —
According to a new analysis from Scarborough Research
, six percent of all car buyers are classified as Digital Savvy nationally, but Austin (TX) car shoppers are almost twice as likely as the national average to be in this leading edge automotive customer segment. Las Vegas, NV, Sacramento and San Diego are also leading Digital Savvy cities, with 10 percent of their total adult population having this higher level of technological… Continue
Added by Ralph Paglia on May 20, 2008 at 8:00am —
The issue of reputation management is becoming more significant to car dealers every week. If the negative information is from someone who actually bought a car from the dealership, then there are always issues of free speech that are tough to overcome. True is true, false statements made by people can create negligence if a dealer can prove they harmed his business. The most effective way to counter negative consumer generated content (CGC) publications about a dealership is to generate a… Continue
Added by Ralph Paglia on April 10, 2008 at 7:30pm —
According to The Luxury Institute's latest WealthSurvey, the participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007. Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook. A national sample of 805 wealthy American consumers, with an average income of $287K and average net worth of $2.1 million, was surveyed online.
According to the… Continue
Added by Ralph Paglia on March 26, 2008 at 8:00am —
Monday Morning 9 AM
Lot attendant smashes car that was scheduled for delivery at 4 pm that day.
Net cost $2,584.00
Monday Morning 10 AM
Manager’s meeting. Walk the trades from Saturday. Used car manager makes appraisal mistake valuing the wrong model.
Net cost $2,300.
Monday Afternoon 1 PM
Sales person promises a customer lifetime oil changes and tire rotation to deliver a car. Salesperson is no longer there. Customer has it in… Continue
Added by Ralph Paglia on March 8, 2008 at 9:00pm —
Pontiac Empowers United Spinal Association with Car Culture Island in Second Life Pontiac Donates Motorati Island in Second Life to United Spinal Association
Sarasota, Feb, 2008 — Pontiac’s Motorati Island is getting a second life by making a very generous donation of the very successful 7-region car culture island in Second Life to United Spinal Association, a U.S. based national 501(c)(3) nonprofit headquartered in Jackson Heights, New York.… Continue
Added by Jody DeVere on March 4, 2008 at 12:15am —
In 2008 a new phrase has been coined “Online Dealership Reputation Management
”. In other words, good old fashion customer service meets the net. Over four years ago MyDealerReport.com brought a level of accountability to the automotive industry with the introduction of dealer ratings and reviews. It has taken this long for the industry to catch up, but it better late than never. Well, I wouldn’t say… Continue
Added by Ralph Paglia on February 19, 2008 at 9:00pm —