Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks.
That is no longer the case.
Customers expect more personal interactions, and targeting the wrong customer is more…Continue
Added by Dean Martin on April 25, 2019 at 7:24am — No Comments
We live in a world where new technology swirls around us at a relentless and often dizzying pace, yet as we look closer inside the automotive industry and one particular area - the CRM - the winds are very calm, and the marketplace solutions aren’t keeping pace with innovation outside of the…Continue
In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn. But all too often, marketers use a “one size fits all” mentality, sending messages on a standard interval without taking into…Continue
Added by Jeff Giere on March 8, 2019 at 7:00am — No Comments
This question was posed by a great dealer friend of mine, Todd Caputo from Sun Chevrolet the other day. Are dealers spending so much money and time on technology, implementation and the management of all these tools that it is distracting them from the fundamentals of the business of…Continue
Added by Todd Smith on February 20, 2019 at 7:30am — No Comments
The problem is, whether it’s a DMS; CRM; service lane tool; or any other significant technology available; not all work together in…Continue
Added by Veronica Dunford on December 27, 2018 at 7:00am — No Comments
Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this asset.
When you have comprehensive customer data, you know something…Continue
Added by Scot Eisenfelder on October 5, 2018 at 7:12am — No Comments
Following email deliver-ability best practices is more than making sure your customers receive your…Continue
Added by Graham Annett on May 18, 2018 at 6:30am — No Comments
Until this announcement, Facebook collected data from three sources which it used to accurately target its users with ads. These sources were:
Added by Scot Eisenfelder on April 18, 2018 at 6:42am — No Comments
Added by Paul Rushing on March 18, 2018 at 11:30pm — No Comments
Added by Scot Eisenfelder on February 26, 2018 at 6:00am — No Comments
When a person wants to buy a vehicle, a dealership is the first place they think of. When a person needs to get their vehicle serviced, a dealership is not necessarily the first place they think of. For service, there’s plenty of choices and competition for dealers.
That’s why service marketing is more important than ever. Historically in dealerships, service…Continue
Added by Scot Eisenfelder on February 19, 2018 at 6:30am — No Comments
Ranked #1 in Dealer Satisfaction, ELEAD1ONE Receives 7 Award…
Added by Bill Wittenmyer on February 7, 2018 at 6:43am — No Comments
Added by Scot Eisenfelder on February 7, 2018 at 6:34am — No Comments
Added by Scot Eisenfelder on January 22, 2018 at 6:30am — No Comments
Added by Scot Eisenfelder on January 15, 2018 at 6:44am — No Comments
This time of year is generally crammed with reports, RDRs, OEM…Continue
Added by Scot Eisenfelder on January 8, 2018 at 6:00am — No Comments
Added by Bill Wittenmyer on December 27, 2017 at 6:30am — No Comments
Added by Mike Gorun on November 21, 2017 at 6:30am — No Comments