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All ADM Blog Posts Tagged 'CPM' (5)

Rethinking Possible – Super Bowl Ads

$5 million for a Super Bowl spot in 2019. That’s what the big brands are paying for huge visibility. There is arguably no better way to reach 100+ million people.

 

All in, there were 5 automotive OEM’s in the mix.  Audi delivered details…

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Added by Jim Flint on February 4, 2019 at 6:56am — No Comments

Traffic School - Make Your Website into an Online Knowledge Hub

A website with an established, loyal visitor base is a valuable, powerful entity. Whether you own this site to drive sales for your core business, generate additional revenue through advertising/subscriptions or simply wish to communicate an idea - the attractiveness of your site's content is paramount.

How do you drive more customers to your site? Yes, advertising is one solution, but advertising is more effective as a "final step" than a "first step". You need to construct (or…

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Added by Sean Taylor on February 28, 2011 at 4:30am — No Comments


Dealer
Online Advertising - Beyond the Browser...

When most people think of online advertising, they think of ads that appear within the confines of your web browser - not anymore. Many websites sell advertising space and allow companies to put different types of creative media on their page. These companies typically charge on a CPC (cost-per-click) or CPM (cost-per-thousand-impressions) basis. Most businesses are also familiar with SEM (search engine marketing), commonly called paid search, where priority placement is…

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Added by Christopher Shields on February 27, 2011 at 11:41am — No Comments

Digital Advertising; How Does CPM Cost Effect the Dealer's ROI, and What About the 99% that do NOT click on the Ads?

The visual illustrations of marketing and sales funnels that most car guys know and love apply very well to digital advertising audience quality. And when it comes to the value of impressions made by a dealer's advertising campaigns, the quality of the audience seeing thos ads is a mjor component of ROI from the campaign. What is the value that a Digital Advertising campaign's… Continue

Added by Ralph Paglia on February 14, 2009 at 7:00pm — No Comments

Automotive Dealers Network: In-House Digital Advertising - part 3 of 3 (continued)

When I worked at Courtesy Chevrolet and was responsible for the proper care and feeding of over 5,000 leads a month it became obvious that a good portion of the leads we received each month were not from people ready to buy a vehicle, but rather from people who were trying to get information about whether or not they… Continue

Added by Ralph Paglia on August 4, 2008 at 10:00pm — No Comments

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