Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Ralph Paglia on May 13, 2011 at 10:30pm — No Comments
Behavioral targeting is revolutionizing the automotive industry's approach to advertising. In the automotive industry, there have historically been a wide range of advertising methods used with varying degrees of success. As more time passes, traditional methods of advertising are becoming obsolete. Online advertising is pushing a growing number of potential customers to the automotive dealership showroom floor. The technology in automotive online advertising is advancing at a rapid rate,…Continue
Added by Sean Taylor on March 27, 2011 at 9:30am — No Comments
A website with an established, loyal visitor base is a valuable, powerful entity. Whether you own this site to drive sales for your core business, generate additional revenue through advertising/subscriptions or simply wish to communicate an idea - the attractiveness of your site's content is paramount.
How do you drive more customers to your site? Yes, advertising is one solution, but advertising is more effective as a "final step" than a "first step". You need to construct (or…Continue
Added by Sean Taylor on February 28, 2011 at 4:30am — No Comments
The photo above shows what the envelope looks like that will arrive at your dealership about a week after you claim your dealership's Google Business Listing and complete…Continue
Added by Ralph Paglia on January 29, 2011 at 1:59am — No Comments
The most important review site on the web? The one that the last Bad review was left on! That statement puts value in EVERY review site on the web. The most powerful review sites would be the ones served on Google’s Maps Page for you business.…Continue
YES. Resoundingly. And we can prove it. This past weekend, The Jim Click Automotive Group wanted to energize…Continue
Added by MacKenzie Garfield on December 2, 2010 at 2:00pm — No Comments
Automotive Marketing on Facebook creates the possibility to build relationships in your local community. We say that “Facebook is a cocktail party” and urge dealerships treat it as such. It is important to build the number of likes that your public page has, but that doesn’t mean that you have to do it on your own.
Creating social relationships with other businesses such as restaurants, not-for-profits, colleges and other local businesses and…
Added by Paul Potratz on December 1, 2010 at 9:00am — No Comments
Added by MacKenzie Garfield on November 10, 2010 at 2:00pm — No Comments
Added by MacKenzie Garfield on October 28, 2010 at 9:00am — No Comments
Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of an automotive advertising resource / networking portal -- AdAgencyOnline.Net, will be speaking to an audience of Chrysler, Dodge and Jeep dealers at the 6th Annual Chrysler Southeast & Southwest Business Center Service & Parts Business Conference. The conference is being held at the Disney Resorts Contemporary…Continue
Added by Philip Zelinger on August 31, 2010 at 9:51am — No Comments
Automotive advertising agencies frustrated by reduced sales volume and profit margins have been forced to focus on fixed operations vs. vehicle sales to earn their fees. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host AdAgencyOnline.Net, has advised his national network of independent automotive advertising agencies to help their auto dealer clients improve their…Continue
Added by Philip Zelinger on August 30, 2010 at 10:15am — No Comments
What would you rather do?
A. perform at a higher level (ie: close more deals or generate more gross profit) from your current opportunities to do business.
B. generate more opportunities to do business.
For me, the answer is obvious. Unfortunately, many of the dealer contacts I’ve been making don’t seem to respond as well to offers of methods for doing better with what they have as they do methods for generating more traffic. Why is…Continue
Lately, I’ve been going to a lot of events. I just hit my 3rd in two weeks. At each event there are breakout sessions and roundtables to discuss relevant issues to business.
I’ve been in sessions about Social Media, Workforce Management, CRM Tools, Inventory Control, Cloud Computing, Service Departments, Vendor Management and about 10 other topics. But not one table dedicated to training.
Okay, so maybe one event skipping management training is okay,…Continue
Added by Glenn Pasch on May 12, 2010 at 8:33am — No Comments
Salesperson Function Defined
Wikipedia defines salespersons primary function is to generate and close leads, educate prospects, fill needs and satisfy wants of consumers appropriately, and therefore turns prospective
customers into actual ones.
Sales Directors or Managers often lead the way in the selling process by example, instruction, or…
Added by Ray Spellerberg on May 7, 2010 at 7:30am — No Comments
Added by Richard Hamel on May 4, 2010 at 7:20am — No Comments