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All ADM Blog Posts Tagged 'Business' (86)

Automotive Online Advertising - Behavioral Targeting Sells Cars, Service and Warranties

Behavioral targeting is revolutionizing the automotive industry's approach to advertising. In the automotive industry, there have historically been a wide range of advertising methods used with varying degrees of success. As more time passes, traditional methods of advertising are becoming obsolete. Online advertising is pushing a growing number of potential customers to the automotive dealership showroom floor. The technology in automotive online advertising is advancing at a rapid rate,…

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Added by Sean Taylor on March 27, 2011 at 9:30am — No Comments

Traffic School - Make Your Website into an Online Knowledge Hub

A website with an established, loyal visitor base is a valuable, powerful entity. Whether you own this site to drive sales for your core business, generate additional revenue through advertising/subscriptions or simply wish to communicate an idea - the attractiveness of your site's content is paramount.

How do you drive more customers to your site? Yes, advertising is one solution, but advertising is more effective as a "final step" than a "first step". You need to construct (or…

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Added by Sean Taylor on February 28, 2011 at 4:30am — No Comments

Google Business Listings Verification System

As shocking as it may seem, too many dealerships have missed getting their Google Business listing claimed and updated by not handling the mail verification system that Google uses properly!

 

The photo above shows what the envelope looks like that will arrive at your dealership about a week after you claim your dealership's Google Business Listing and complete…

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Added by Ralph Paglia on January 29, 2011 at 1:59am — No Comments

Do you have a 5 Star Rating?

 

 

The most important review site on the web? The one that the last Bad review was left on! That statement puts value in EVERY review site on the web. The most powerful review sites would be the ones served on Google’s Maps Page for you business.…

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Added by Tim Jennings on December 17, 2010 at 10:30am — 7 Comments

Sell 250+ Used Cars This Weekend, or, Is Direct Mail Worthy of Your Marketing Dollars?

YES. Resoundingly. And we can prove it. This past weekend, The Jim Click Automotive Group wanted to energize…

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Added by MacKenzie Garfield on December 2, 2010 at 2:00pm — No Comments

Mixing Up Your Automotive Marketing on Facebook

Automotive Marketing on Facebook creates the possibility to build relationships in your local community. We say that “Facebook is a cocktail party” and urge dealerships treat it as such. It is important to build the number of likes that your public page has, but that doesn’t mean that you have to do it on your own.





Creating social relationships with other businesses such as restaurants, not-for-profits, colleges and other local businesses and…

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Added by Paul Potratz on December 1, 2010 at 9:00am — No Comments

Philip Zelinger to Speak At The Chrysler SE & SW BC S&P Business Conference Discussing Social Media In Fixed Operations For Automotive Advertising Agencies

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of an automotive advertising resource / networking portal -- AdAgencyOnline.Net, will be speaking to an audience of Chrysler, Dodge and Jeep dealers at the 6th Annual Chrysler Southeast & Southwest Business Center Service & Parts Business Conference. The conference is being held at the Disney Resorts Contemporary…

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Added by Philip Zelinger on August 31, 2010 at 9:51am — No Comments

AdAgencyOnline.Net Advises Automotive Advertising Agencies To Focus On Fixed Operations

Automotive advertising agencies frustrated by reduced sales volume and profit margins have been forced to focus on fixed operations vs. vehicle sales to earn their fees. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host AdAgencyOnline.Net, has advised his national network of independent automotive advertising agencies to help their auto dealer clients improve their…

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Added by Philip Zelinger on August 30, 2010 at 10:15am — No Comments

My Vote For Video

What would you rather do?

A. perform at a higher level (ie: close more deals or generate more gross profit) from your current opportunities to do business.



OR



B. generate more opportunities to do business.

For me, the answer is obvious. Unfortunately, many of the dealer contacts I’ve been making don’t seem to respond as well to offers of methods for doing better with what they have as they do methods for generating more traffic. Why is…

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Added by Shannon Page on June 17, 2010 at 7:59pm — 15 Comments

Will this new employee help me or hurt me?

As a manager of a sales team or a team of supervisors, there will be a time when you need to bring a new member to the team. You have cut the pile of candidates and resumes down to the final few.



What criteria should you follow when you pick up the phone and call someone to offer the job?



A lot is going to depend on the makeup of your team. BUT more importantly, it will also depend on how you RUN your team. Are you a hands-on and structured supervisor, do you deliver… Continue

Added by Glenn Pasch on May 25, 2010 at 6:00pm — 1 Comment

Does training sit at the kid's table in your dealership?

Lately, I’ve been going to a lot of events. I just hit my 3rd in two weeks. At each event there are breakout sessions and roundtables to discuss relevant issues to business.



I’ve been in sessions about Social Media, Workforce Management, CRM Tools, Inventory Control, Cloud Computing, Service Departments, Vendor Management and about 10 other topics. But not one table dedicated to training.



Okay, so maybe one event skipping management training is okay,…

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Added by Glenn Pasch on May 12, 2010 at 8:33am — No Comments

Building a Sales Force With Facebook

Building a Sales Force with Facebook

Salesperson Function Defined

Wikipedia defines salespersons primary function is to generate and close leads, educate prospects, fill needs and satisfy wants of consumers appropriately, and therefore turns prospective

customers into actual ones.

Sales Directors or Managers often lead the way in the selling process by example, instruction, or…

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Added by Ray Spellerberg on May 7, 2010 at 7:30am — No Comments

Vehicle Lease Types...

First, and most importantly, federal regulations require that ALL Lease contracts CLEARLY state the type of lease you are contracting for. The following is a brief description of the different types of leases you may encounter. If you are not certain what you are signing...ASK!
Closed End Lease Plan

·  Allows you to operate vehicles and only pay for the portion of the vehicle you use.


. You have the option of…
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Added by Richard Hamel on May 4, 2010 at 7:20am — No Comments

Trust is your Best Product - part 1 of 3

This blog should get a conversation started but most of all get you thinking outside the box a little.

Please see this new blog post and comment as you see fit.

http://wp.me/pPd4t-1O


Thank you,

Added by Terry Holbrook on March 19, 2010 at 8:00am — 1 Comment

The Top-10 Chances Social Media has in plan for you



Who has recently heard from their peers, friends, colleagues one of the following statements, and if so please raise your hand:



“We need to get on Facebook” or “What are you tweeting?”



And? Do I see a hand? C’mon, don’t be shy now. You are a car sales guy, and I guess you have had chosen this brilliant career, because you a) want to make a good living, and b) YOU LOVE TO DEAL WITH PEOPLE, right?!



So why is… Continue

Added by VJ on January 2, 2010 at 6:49pm — 2 Comments

Social Media ROI Measurement Lags Behinds Social Marketing Business Adoption Rates

Many of us have witnessed this first-hand, so it may not come as much of a surprise to lean that most businesses of all types, but especially those that sell big budget items, such as homes, cars and trucks An August 2009 research study shows that over half of all business professionals worldwide are using social… Continue

Added by Ralph Paglia on September 22, 2009 at 6:00pm — 1 Comment

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