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Brian Pasch's Blog Posts Tagged 'Brian Pasch' (7)

Acura Wants To Create Swim Lanes On The Internet



By Brian Pasch  (article number three in a series)

When  I learned about Acura's new Adwords bidding strategy, aka "Swim Lane Project," for their franchise dealer network, I started to research the impact of this pending…

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Added by Brian Pasch on March 31, 2014 at 10:30am — 6 Comments

Does Your CRM Processes Treat Mobile Visitors Differently?

Today I looked at 20 dealers Google Analytics reports for the last 30 days and on average, about 20% of their website traffic is being labeled as Mobile visitors.  Here is an example of how this is displayed in Google Analytics. 

 

For some dealers their mobile…

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Added by Brian Pasch on February 11, 2012 at 6:30pm — No Comments

Automotive ZMOT Infographic and EcoSystem

This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is working today.

 

Stimulus Investments Drive ZMOT Activity

 

 

Stimulus investments (Radio, TV, and Newspaper) for a majority of consumers do NOT create a direct beeline to the dealership (FMOT).…

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Added by Brian Pasch on January 26, 2012 at 4:00am — 4 Comments

Lizelle Landino Joins Team at PCG Digital Marketing

PCG Digital Marketing today announced that Lizelle Landino has joined their digital marketing agency as a Dealer Advocate.

Lizelle is an active member of the automotive industry where she has held numerous roles in management, operations, and sales.  Lizelle is a  regular contributor to the ADM…

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Added by Brian Pasch on June 1, 2011 at 12:30pm — 6 Comments

Good is The Killer of Great

I did not know what my life coach and trainer Rick Ivone had in store for me today. He met me with a smile and told me that I would be shown the difference between "good" and "great".

I was not sure what he had in mind but I did know that Rick hates the word "good". Words do have power and what I have learned over the past year is that the words…

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Added by Brian Pasch on May 25, 2011 at 12:30pm — 1 Comment

One Last Try - Dealers Must Get Their Heads Out of The Sand

Dealers spend thousands of dollars a year on designing a good website. Then they spend thousands of dollars a year to add video, chat, vAuto, SEO and SEM to their websites. They invest in branding on radio, TV and newspaper as well.



Then dealers unknowingly make decisions to make sure consumers DO NOT GET to their website for popular search phrases on the search… Continue

Added by Brian Pasch on April 28, 2010 at 9:00pm — 16 Comments

Brian Pasch; Car Dealers Need an Online Plumber

Most dealers are unaware of the "brand" leakage and revenue that is being drained away from their own pockets every day online. A great post by Alex Snyder at www.dealerrefresh.com caught my attention. Alex is one of the few dealers that is now aware and very pissed. He's justified in his anger because the commonplace brand "leakage" took on a new face this past week.…



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Added by Brian Pasch on November 30, 2009 at 11:00am — 5 Comments

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