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Scott T. Joseph's Blog Posts Tagged 'Automotive' (4)

Why Sending Bad Emails Hurts Your Business

Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A smart dealer will analyze their open rates and have tools set up to track…

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Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments

Data Breaches: Why Dealers Should Be Concerned

Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials, including 1.2 billion user name and password combinations and more than…

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Added by Scott T. Joseph on August 21, 2014 at 5:00am — 1 Comment

What Fantasy Football Can Teach Us About Marketing

It’s no secret that I’m a fantasy football fanatic. I’ve always been a competitor and my love for football makes this game a natural fit for me. Even better, there are many parallels between fantasy football and successful marketing. Since football season is rapidly approaching and many leagues are beginning to organize and…

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Added by Scott T. Joseph on July 15, 2014 at 4:37am — No Comments

Between A Rock and a Hard Place: The Increasing Concern of Data Security

Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is considering implementing…

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Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments

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