What Influences the Marketing Technology Buying Decisions of Car Dealers, General Managers, IT Directors and Business Owners?

Automotive Marketers tend to personally consider themselves as early adopters or in the early majority when it comes to technology adoption, but…

Autoweek.com Announces Partnership With Jumpstart Automotive Group

Largest Portfolio of Automotive Shopping Sites Adds Leading Voice of American Car Culture…

5 Big Problems with #AutoMarketing Professionals using Social Analytics

Social media marketing has …

BrandMuscle Research Report Reveals Local Media and Marketing Tactics Used by Car Dealers and other Local Franchised Business - But Does The Report Answer the Question About Who Uses What and Which Works Best?

Not too surprising to many of Automotive Marketing Professionals, traditional media remains a significant part of the local automotive…

If your dealership is solely focused on looking at how many Facebook page likes it has, then you are looking at the wrong numbers. If you have twenty one, one hundred, or one thousand, it just does not matter. This may be shocking to some, but the truth is, it should not be about the amount of page likes…

If your dealership is solely focused on looking at how many Facebook page likes it has, then you are looking at the wrong numbers. If you have twenty one, one hundred, or one thousand, it just does not matter. This may be shocking to some, but the truth is, it should not be about…

Automotive Consumers Don’t Just Ignore Irrelevant Marketing Messages from Car Dealers… They Take Action!

Almost all car buying consumers and service customers claim to have received information or promotions from a car dealer that were not relevant to them. This includes offers that show the…

AutoMarketing Pros Serving Business and Fleet Clients Get High Yields From Content Marketing That Drives Car and Truck Buyer Engagement...…