Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
PACIFIC PALISADES, Calf., November 5, 2018 - fusionZONE Automotive, LLC, the automotive industry’s highest-performing dealer website solution, today announced that company founder and popular speaker, Brett Sutherlin, will present a session titled, Increasing Online Conversion is not as Hard as You Think!” at the upcoming…Continue
Added by Brett Sutherlin on November 5, 2018 at 7:20am — No Comments
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach…Continue
Added by Greg Geodakyan on September 24, 2018 at 7:00am — No Comments
AutoHook, the automotive industry’s frontrunner at proving sales, showroom visits, and the ROI of their private incentive offers officially released their latest dealership report, …Continue
Added by David Metter on September 13, 2017 at 8:00am — No Comments
TV Analytics Solution Selected By Auto Dealer Panel as the Most…Continue
Added by Steve White on October 26, 2016 at 8:00pm — No Comments
Added by Ralph Paglia on August 18, 2016 at 7:30am — No Comments
If you're one who checks Google Analytics often to see how your traffic is doing, you've problem seen a lot of sites popping up in analytics over the last year or so that don't make sense. It would seem like these you're getting traffic from strange sites, particularly those selling SEO or other marketing services.
It's spam. That's the bad news. The good news…Continue
Added by J.D. Rucker on July 26, 2015 at 8:06pm — No Comments
Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A smart dealer will analyze their open rates and have tools set up to track…Continue
Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments
I'm a big fan of putting the power of targeting in the hands of the dealer. We're not one of those who believe that we know best about our clients' market, demographics, and customers and we try to put our expertise in social and search to play with their understanding of the area and their business to guide us to success.
The improved sourcing, data…Continue
For years, marketing agencies have used many methods to track consumers in order to increase the likelihood of reaching them. From the very basic – yet still in existence – use of postal change-of-address records, to appending marketing lists for increased deliverability, to today’s use of big data to track consumers, technology is better enabling marketers to deliver more…Continue
"ROI" and "KPI" are the longest sustained buzzwords in the world of marketing. They've been around forever and while they might fade for a short period of time from the talking points in sales presentations and blog posts, they always bounce back up with a vengeance. We're on the high-buzz portion of the cycle right now and more people are asking again, "How can I…Continue
Added by J.D. Rucker on November 11, 2013 at 10:30am — No Comments
Automotive Digital Marketing Professional Community Visitor Activity for the most recent 30 day time period...
Also shown on bottom of Showroom Page...
Added by Ralph Paglia on September 16, 2013 at 12:00pm — No Comments
How do you improve something you can’t see? When a customer walks into your physical showroom you can see him peering into a car or examining rebates. However, when a customer enters your virtual showroom (your website) can you see him customizing a car or filling out a credit app? The latest…Continue
Added by Justin DiPietro on July 31, 2013 at 11:26am — No Comments
Today's car shopper prefers a mobile-responsive experience. Tomorrow's search ads demand it...
In an attempt to drag all of its advertisers into the new multiscreen reality, willingly or otherwise, Google recently…Continue
Comparing Your Own Analytics With National Statistics
Everyday, I read reports and…Continue
Added by Tom Gorham on February 22, 2013 at 11:30am — No Comments
There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be…Continue
Added by J.D. Rucker on January 31, 2013 at 2:00pm — No Comments
I have to admit that the title of this post is a loaded question. I could even argue that it is the wrong question to be asking. The answers as provided by Builditz.com in this Infographic are based on data harvested from their significant campaign…Continue
Added by Joe Schwartz on December 31, 2012 at 6:00pm — No Comments
There's a big, fat lie in the automotive industry that has been circulating for years. The idea that many hold onto is that conversion rate is the most important number when trying to determine the quality of a website.…Continue
Can you believe that it’s been a year since Google announced the new Google Analytics? Before now you didn’t have to make the transition if you didn’t want to but now, a year later, Google is killing version 4 and version 5 will be the only option. The link back to “Old Version - Reporting” has been removed from the footers as well meaning Google Analytics v4 is…Continue
Added by Timothy Martell on July 19, 2012 at 5:00am — No Comments
Added by Ralph Paglia on January 30, 2012 at 10:00pm — No Comments