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All ADM Blog Posts Tagged 'Affinitiv' (16)

3 Innovative Recall Tactics

Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be.

 

Your customers either aren't getting the message, or they set it aside and forget…

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Added by Scot Eisenfelder on April 19, 2019 at 7:57am — No Comments

Shifting Winds Reveal Service Revenue Opportunity

After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end…

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Added by Scot Eisenfelder on November 2, 2018 at 7:30am — No Comments

Affinitiv Completes Acquisition of Caldwell & Kerr Enterprises to Create a Full-Service Automotive Marketing Platform

https://www.technologypressreleases.com/wp-content/uploads/2016/12/cropped-pexels-technologypressreleases-1.jpeg

Strategic partnership enhances digital capabilities

for combined customer base

Chicago, IL- September 17, 2018- Affinitiv announced today the strategic acquisition of Caldwell & Kerr Enterprises.…

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Added by Scot Eisenfelder on September 17, 2018 at 7:00am — No Comments

The Impact of Customer Lifetime Value (CLV) on Revenue

Do you know your customers’ lifetime value (CLV)? CLV defines the monetary value of your customer relationship by how much gross profit they have generated for your dealership.

 

If you divide your customer database into quintiles, you’ll discover that the top 20 percent is responsible for 79 percent of your…

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Added by Scot Eisenfelder on September 7, 2018 at 7:06am — No Comments

Affinitiv Announces “Revenue Rescue” Webinar Series

Free monthly webinars designed to help auto dealers maximize revenue potential

 

Chicago, IL—August 20, 2018— Affinitiv, a leading provider of innovative marketing and software solutions to dealerships, today announced a free educational…

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Added by Scot Eisenfelder on August 20, 2018 at 7:00am — No Comments

Are You Selling Cars or Acquiring Customers?

Most dealers know how many cars they sell on a weekly, monthly and annual basis. But if I asked you how many new customers you acquired this year, would you know the answer?

 

On the service side, you probably know how many ROs were closed last month and how much revenue…

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Added by Scot Eisenfelder on August 3, 2018 at 7:00am — No Comments

3 Myths About Loaner Programs

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the…

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Added by Scot Eisenfelder on July 18, 2018 at 6:30am — No Comments

Plugging Holes in the Service Bucket

We are in a new era; one in which dealers make most of their money on the service side and not in new vehicle sales.

Yet, as an industry we still spend far more money marketing the sales side of the business, and on conquest marketing, than we do on service marketing and customer…

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Added by Scot Eisenfelder on May 23, 2018 at 6:30am — No Comments

Why Creative Marketing Matters

So much of the conversation in automotive marketing today is focused on how to leverage technology and data to precisely target consumers.

While this is important, it’s just as important to remember that creative still matters.

                           

After all, you can…

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Added by Scot Eisenfelder on May 9, 2018 at 6:00am — No Comments

Is Facebook Marketing Still a Valuable Strategy? Absolutely.

Recently Facebook announced that it will stop using data from third-party data aggregators to supplement its own data that it uses for ad targeting. What does this mean for car dealers?

 

Until this announcement, Facebook collected data from three sources which it used to accurately target its…

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Added by Scot Eisenfelder on April 18, 2018 at 6:42am — No Comments

Yield Management: What We Can Learn From Airlines

If you have flown recently there are two inescapable and related facts: (1) nearly every seat is full and (2) nearly every seat is priced differently.

This is because airlines realize that planes taking off with empty seats represents lost revenue that will never come back.…

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Added by Scot Eisenfelder on April 11, 2018 at 6:30am — No Comments

Service Conquest: Success is in the Data

As new vehicle sales profits become more difficult, it is important to increasingly turn your attention to growing your service business.  Dealers are rightly interested in finding new service customers to replace lost customers. However, service conquest is very difficult because you must overcome three challenges:…

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Added by Scot Eisenfelder on March 29, 2018 at 6:30am — No Comments

Affinitiv Releases Free eBook for Auto Dealers: Why Service Absorption is a Dangerous Number

eBook offers a detailed guide on how to grow service profits using revenue per units-in-operation

Chicago, IL—March 13, 2018—Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today…

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Added by Scot Eisenfelder on March 13, 2018 at 3:00pm — No Comments

Affinitiv Introduces Connectiv1, an End-to-End Marketing Platform for Auto Dealers and Manufacturers

Predictive analytics engine allows dealers to leverage their data and conduct multi-channel campaigns designed to increase customer retention

Chicago, IL—Dec 5, 2017—…

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Added by Scot Eisenfelder on December 5, 2017 at 8:00am — No Comments

“Talking” to Millennials: How to Speak Their Language

I was recently asked my thoughts a…

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Added by Scot Eisenfelder on October 27, 2017 at 7:00am — No Comments

Maserati North America Selects Affinitiv to Provide Aftersales Marketing Solutions for Maserati LUX Owner Retention Program

Chicago, IL—October 9, 2017— Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced it has been selected by Maserati North America as the exclusive aftersales marketing provider for its LUX owner retention program.…

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Added by Scot Eisenfelder on October 9, 2017 at 7:00am — No Comments

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