Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn’t all that much about…Continue
Added by Jim Flint on October 18, 2019 at 6:23am — No Comments
Turning on and off. Starting and finishing. Each on your own terms. What’s not to like about that?
If you ever wonder where the appeal of Instant Gratification exists in the transportation industry, look no further than Uber. And then wonder whether your sales team…Continue
Added by Jim Flint on October 4, 2019 at 6:34am — No Comments
The Shibuya Crossing holds the title of the world’s busiest intersection. Based in Tokyo, the intersection claims that more than 3,000 people cross in one traffic light cycle. A quiet, motionless countdown quickly consumes the street as a chaotic experience which some like to the equivalent of marbles falling…Continue
Added by Jim Flint on September 24, 2019 at 5:30am — No Comments
In a business where speed wins, first steps can lose.
Reasoning being—the distinct possibility—like is the case in any race—that you could jump the gun. Sure, creating a market sounds exciting, but in today’s fragmented,…Continue
Added by Jim Flint on September 20, 2019 at 6:48am — No Comments
Tom Brady makes $15 million per year. A few months ago Dak Prescott turned down $30 million a year. Financially speaking then he’s at least 2x the value or the player Brady.
Not necessarily. Analytics matter in today’s competitive industries.
Touchdowns. Interceptions. QBR. Percentage of completions. The numbers are endless, but…Continue
Added by Jim Flint on September 13, 2019 at 4:30am — No Comments
SEO and SEM are used interchangeably by the novice marketer and the unknowing client. SEM and PPC are used interchangeably by the adept agency and experienced client-side marketer.
This separation of church and state is starting to blend. It used to be that organic and paid search were undeniably, uniquely…Continue
Added by Jim Flint on September 10, 2019 at 5:04am — No Comments
Tracking Google conversions as if they were the ultimate outcome is like running a race without your shoes. Sure, you’ll eventually get there, but it’s likely your time will be slower, and your pain along the way will be greater.
As we move into an era of digital retailing, zip code sales counts will, if they…Continue
Added by Jim Flint on September 3, 2019 at 5:39am — No Comments
Many people attribute the following quote to Mark Twain because he popularized it.
“There are lies, damned lies, and statistics.”
Added by Jim Flint on August 27, 2019 at 5:30am — No Comments
Despite efforts to chase down loyalty in the automotive industry - the path to a repeat purchase is an even tougher feat. Here are three reasons why loyalty to technology is greater than the loyalty to cars:
1 - Market Research…Continue
Added by Jim Flint on August 20, 2019 at 6:00am — No Comments
How can you go from good to great in the hyper-competitive Google ad space? Here are five keys to help drive ad relevance, quality score, and overall ad performance.
1. Run Three or More Ads per Group
The whole point of running at least two ads per ad group is to see which one…Continue
Added by Jim Flint on August 13, 2019 at 6:30am — No Comments
How is the marketing team at your dealership constructed? Do you have a marketing plan? Or do you practice the art of H.i.P.P.O marketing?
H.i.P.P.O Marketing references the Highest Paid Person’s Opinion for…Continue
Added by Jim Flint on August 6, 2019 at 5:30am — No Comments
The automotive retail industry is competitive. It’s a war out there and you have to know what your agency can do for you. Three things you know you’re getting when you work with Local Search Group follow—starting with the idea that we can help you win the battles you face on the retail…Continue
Added by Jim Flint on July 30, 2019 at 6:07am — No Comments
Having an effective SEM strategy is essential for dealers to gain exposure based on the way consumers shop today. According to a September 2013 Google study, potential automotive shoppers will visit 24 sources on average before making any decisions. Dealer sites, search engines, and third party websites all had a substantially larger influence on consumer purchase behavior when compared to traditional types of advertising. Consumers are by far researching online now more than ever, and…Continue
Added by Lindsay Kwaselow on November 26, 2013 at 1:00pm — No Comments
As savvy as internet marketers tend to be, you’d think there wouldn’t be much they could learn about the sites they use nearly every day. As it turns out, that’s not true at all. Here are ten surprising facts about social media that every automotive marketing professional should know.…Continue
Added by Richard Valenta on October 10, 2013 at 9:59am — No Comments