Automotive Digital Marketing

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Featured ADM Member Blog Posts (6,568)

Automotive Managers: Which Of The 12 Emotional Intelligence Skills Do You Need to Work On?

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Added by Ralph Paglia on July 17, 2019 at 4:05pm — No Comments

Selecting the Right DMS is Like a Marriage: 3 Features that Help Avoid a DMS Divorce

This is my second blog in a series about what to look for when choosing a Dealer Management System.

In my first blog article, I talked about how to start evaluating the right DMS for your dealership. This blog is a continuation of…

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Added by Veronica Dunford on July 17, 2019 at 7:34am — No Comments

A Tidal Wave of Change May Be on Its Way to Dealerships

Federal law currently prohibits dealerships from selling any new vehicle with an open safety recall to consumers. And now, Democratic Senators Richard Blumenthal (Democrat - Connecticut) and Edward Markey (Democrat - Minnesota) have reintroduced legislation that also prohibits the sale of used cars with open safety recalls, according to…

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Added by Dan Beres on July 17, 2019 at 7:00am — No Comments

A Change That Extends Your Dealership’s Reach on Facebook

Facebook recently announced a change to its algorithm that prioritizes posted comments in a manner that can be very beneficial as far as gaining more exposure to your customer’s networks.

 

According to Social Media Today,…

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Added by Paul Moran on July 16, 2019 at 7:25am — No Comments

Imagine the Future – Five Google Pieces Where the Whole is Greater than the Sum of Its Parts--and the Next Dimension

The future is now. 

At Local Search Group we pride ourselves on knowing that, “We are the now part of a now business.” 

So, let’s take a look behind the curtain…

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Added by Jim Flint on July 16, 2019 at 6:20am — No Comments

SureSale Certified, the Gold Standard for Quality Used Vehicles and Purchase Protection, Expands to Louisville

SureSale enters the Louisville market with certified used vehicle program that offers consumers peace of mind and auto dealerships a turnkey vehicle certification program, including a free CAReport, 150-point inspection, 5-month, 5,000-mile warranty, and a 5-day exchange guarantee

Los Angeles, CA – July 15,…

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Added by Crystal Hartwell on July 15, 2019 at 12:00pm — No Comments

DealerBuilt Hires Mike theCarGuy Correra as a Client Experience Specialist

Mason City Iowa, July 15, 2019 -- DealerBuilt, a proven enterprise Dealer Management System (DMS) for automobile…

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Added by Michael Trasatti on July 15, 2019 at 7:52am — No Comments

CULA Makes Vehicle Leasing Seamless For Credit Unions

New 'Seamless Lease Connection' from Credit Union Leasing of America streamlines the lease management process for credit unions and enhances the member experience

SAN…

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Added by Crystal Hartwell on July 11, 2019 at 11:00am — No Comments

Digital Ad Budget Allocation

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses advertising spend, and various ways to allocate your budget via cost per sale thinking.

Added by Jim Flint on July 12, 2019 at 7:00am — No Comments

Shifting to a Razor and Razor Blade Business Model

In the last seven years, new vehicle gross margins have declined from four percent to two percent.

If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back.

 

F&I…

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Added by Scot Eisenfelder on July 12, 2019 at 6:00am — No Comments


Vendor
What Problems are Solved by Manufacturers of Light Commercial Vehicles?

Global LD Trucks and Pick Up Sales to hit 6.7 million and 5.6 million respectively in 2019.

North America, India, Latin America, China, Japan and Korea will lead the growth of the global LCV market, while the US leads the pick up sales, China is the clear…

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Added by Jitender Sharma on July 10, 2019 at 1:30am — No Comments

Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations

Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them.

What’s worse, some may not even know they exist! We recently surveyed 1,000 auto dealer customers and found that younger generations are less…

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Added by Jeff Giere on July 11, 2019 at 7:30am — No Comments

A Simple Way to Capture Additional Service Revenue

In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the most significant percentage of profit… service.

Go ahead. Take a look at a few dealership websites. Service tends to be the…

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Added by Ed Barton on July 11, 2019 at 7:00am — No Comments

Local Search Group Digital Marketing Turns Nine

There are thousands of you reading our blogs, watching our videos, and keeping up with our activities on various platforms where we publish. 

 

I believe we all have something in common: We enjoy learning, understanding and developing…

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Added by Jim Flint on July 9, 2019 at 5:00am — No Comments

Earnhardt Lexus Generates 4,289 Video Shares Across Social Media Platforms With Vboost Viral Videos

Happy customers organically share videos for a viral lift of 564 percent over one year.

 

Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in its social media marketing program…

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Added by Paul Moran on June 25, 2019 at 7:00am — No Comments

3 Ways The Netflix Marketing Model Can Benefit Your Dealership

Netflix is one of the most successful disruptors of the digital age. How did they do it?

By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric…

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Added by Dean Martin on June 27, 2019 at 7:00am — No Comments

Selling to the Connected Consumer

The “always connected” shopper trend continues to grow.

  In the last year alone, the number of consumers using mobile phones to research vehicles jumped 11 percent. It’s safe to say that 99.9 percent of the people who walk on your lot have searched online with a mobile device or…

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Added by Bill Wittenmyer on June 26, 2019 at 7:00am — No Comments

Social Selling: Why Dealers Should Adopt It

Let’s go ba.ck in time for a moment. 16 years ago, in 2003, there was a brand-new highline dealership. This dealership was getting very little walk-in traffic...

Despite having 10 salespeople on the floor, they were lucky if even one customer came in on any given day. With no…

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Added by Paul Moran on June 27, 2019 at 7:00am — No Comments

What’s the Silver Lining in this New Car Sales Slump We’re In?

According to an article in Automotive News, dealerships are in a new car sales slump and have to increasingly rely on used car sales and service revenue to drive profits.…

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Added by Dan Beres on July 2, 2019 at 6:30am — No Comments

4 Tips for Giving Your Car a Vintage Look

If you are a vintage car enthusiast, you are in good company. Elvis Presley, Jerry Seinfeld, Jay Leno, and Liberace are just a few wealthy celebrities who spent exorbitant sums of money to build a collection of classic cars.

Unless you win the lottery, you may not have the funds to…

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Added by Lizzie Weakley on July 2, 2019 at 9:30am — No Comments

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