Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
you’re selling the same product that others are selling, you can only expect to close a percentage of customers that come into your store. In our industry, top performers close 50 to 60 percent of their…Continue
Added by Bill Wittenmyer on October 17, 2018 at 6:30am — No Comments
Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships?
Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to…
Added by Anne Fleming on October 17, 2018 at 9:30am — No Comments
Buying a car can be a bit of a tedious task, especially if it is your first car, and we understand. You can avoid confusions if you figure out your requirements and set your priorities straight.…Continue
Added by Autoego on October 17, 2018 at 7:48pm — No Comments
Companies and organizations involved in the design, development,…Continue
Added by Cynthia Madison on October 16, 2018 at 4:30am — No Comments
CINCINNATI, OHIO (October 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace,…Continue
Added by John Sternal on October 16, 2018 at 6:30am — No Comments
Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs, announced…Continue
Added by John Sternal on October 16, 2018 at 10:00am — No Comments
Latent semantic indexing, or LSI, influences SEO marketing more and more as Google does a better job understanding search intent.
To be effective with SEO you have to know how LSI influences how a consumer searches for a car…
Added by Jon Hedges on October 12, 2018 at 7:30am — No Comments
Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party listing sites and…Continue
Added by Brett Sutherlin on October 12, 2018 at 7:00am — No Comments
It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a customer were standing in front of you paying you a compliment? Hopefully, you…Continue
Added by Todd Smith on October 12, 2018 at 7:10am — No Comments
Saint Petersburg, FL October 10, 2018 – LotMonkey, a strategic in-dealership merchandising solution for franchise car dealers, independents, dealer groups and OEMs, today announced it has appointed automotive…Continue
Added by John Wingle on October 10, 2018 at 7:11am — No Comments
Columbus, OH (October 10, 2018) - Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that its new product, ShoppersON™, has been selected as a finalist for the 2018 DrivingSales Innovation Cup Award, which annually…Continue
Added by Steve White on October 10, 2018 at 6:57am — No Comments
It is possible to drown green peas.
It’s a sad occurrence. And it is rarely their fault they drown.
Green peas, or as they’re known in other industries as newbies, noobs, colts, rookies, freshman, recruits, or greenhorns, are a part of every organization.…
Added by Joe Webb on October 10, 2018 at 10:00am — No Comments
Added by Ralph Paglia on October 11, 2018 at 2:00pm — No Comments
According to a CBS News study, today’s consumer sees 5,000 ads per day. That breaks down to 3.5 every single minute. On average, people spend 41 minutes on social…Continue
Added by Dane Saville on October 9, 2018 at 12:18pm — No Comments
There are many car shop owners in the industry who are struggling to grab the attention of their customers. The lack of proper marketing campaign is the reason they are unable to generate more leads. You have to know what your customers want because that is the only way you can…Continue
Added by Cynthia Madison on October 8, 2018 at 12:44am — No Comments
Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this…Continue
Added by Scot Eisenfelder on October 5, 2018 at 7:12am — No Comments
You may already be familiar with the idea of the “shared economy,” or “sharing economy.” Odds are, you’ve participated in it. Airbnb, Lyft, Uber, TaskRabbit, or SideCar, to name a few, have succeeded in similar business strategies, where people can offer their homes, cars, time, or space to those who want affordable rates and better choices. These companies offer competitive prices and more customized…Continue
Added by jon nigbor on October 2, 2018 at 9:00am — No Comments
No doubt, you have noticed that the usage of the terms Artificial Intelligence (AI) and Machine Learning (ML) has skyrocketed in the last decade.
Today, every industry is strategizing about how to leverage AI and ML to improve business. The automotive industry is no exception.…
Added by Natalie Born on October 1, 2018 at 7:00am — No Comments
I see the wоrld аrоund us соnѕtаntlу сhаngіng, evolving, аnd tесhnоlоgу іѕ grоwіng at аn аll tіmе high.
I often wоndеr when саrѕ wіll ѕtаrt flуіng.
There is ѕо much to look…Continue
Added by Blazho Gjorgiev on September 30, 2018 at 6:00pm — No Comments
Did you know that almost 25% car…Continue
Added by AutoLead Pro on September 28, 2018 at 6:00am — No Comments