Automotive Digital Marketing

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Featured ADM Member Blog Posts (5,929)

How to Get Your Cars from the Factory to the Showroom

Owning and operating an automotive dealership is clearly a big job. It can be immensely stressful to own and run a business that sells small products. Vehicles are massive pieces of equipment. They're a whole other ballgame. If you're interested in a career that involves…

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Added by Rachelle Wilber on January 18, 2018 at 3:18pm — No Comments

Service Departments, Get Ready for the future of Voice!

Consumers are all about convenience. The Internet has opened access to instant information and new technology continuously enables consumers to accomplish goals faster, access information more easily and organize their lives -- all without…

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Added by Ujj Nath on January 17, 2018 at 6:30am — No Comments

7 Amazing Benefits Of Driverless Vehicles That You May Not Even Know

Driverless vehicles will soon be here before you even know it.

Several of the finest automakers are already showing off their autonomous vehicle technology, and many of them are already aiming to roll out vehicles with full driverless ability by 2020.

These vehicles…

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Added by Kent Charlie on January 16, 2018 at 9:42pm — No Comments

100,000 Digital License Plates from Reviver Auto to Hit Roads in 2018

Galpin Ford first to sell RPlate in California; RConnect cloud platform launches, makes registration renewals and personalization easy to implement

 

Detroit, MIReviver Auto, creator of…

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Added by Crystal Hartwell on January 16, 2018 at 10:30am — No Comments

Auto Red Flags: 4 Issues that Will Get You Pulled Over

Your local law enforcement expects you to keep your car in good repair before heading out onto the roadways. If the highway patrol, city police, or county sheriff catch you driving a car in questionable condition, you could be stopped and ticketed.

You can avoid an…

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Added by Anica Oaks on January 16, 2018 at 9:17am — No Comments

Communication Makes Everything Easier

In our fast-paced society, some of the things done just a short time ago to impress and retain customers no longer work. Today, business owners can’t always keep on top of the latest and greatest ways to keep their customers loyal.  However, there is one thing that hasn’t changed much over the years – personal…

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Added by Mike Gorun on January 16, 2018 at 6:59am — No Comments

Attention Customers…Are You Paying Attention?

One of the biggest marketing challenges is to capture the attention of your intended audience. We are all bombarded with hundreds of marketing messages every day, and to a great degree, we…

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Added by Scot Eisenfelder on January 15, 2018 at 6:44am — No Comments

What Makes Integrated Text And Voice Tracking So Powerful?

“The first step in exceeding your customer's expectations is to know those expectations.” — Roy H. Williams

72% customers today want to connect with businesses through multiple channels (www.thebridgecorp.com). Call and…

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Added by Vidushi Jain on January 12, 2018 at 10:30pm — No Comments

Don’t Let Your Dealership Become a Casualty of War

Amazon and Google are engaged in a war. Both produce proprietary hardware…

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Added by Timmy D. James on January 12, 2018 at 6:51am — No Comments

Why Lithium Is the Future of Automotive Batteries & Why That Impact Will Be Bigger Than Expected

If you approach the subject of batteries from a broader sense, you’ll have heard in your day to day life people complaining that batteries these days are too expensive, are poor, run out quickly, take too long to charge.

Whether this refers to a car battery,…

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Added by Veronica Pembleton on January 11, 2018 at 9:00am — No Comments

Reality Check: Car Ownership is Declining in Key Cities

And Why We Should Care….

Seattle has recently experienced a decline in vehicle ownership and it’s something the auto industry should take note of it. Homeowners aged 35 and below (typically identified as “millennials”) are buying less cars, causing the overall car…

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Added by Kevin Root on January 11, 2018 at 7:30am — No Comments


Vendor
Buck the Marketing Status Quo

Far too frequently those in charge of dealership marketing decisions rely on one of two things: peer conversations/feedback, or data from a vendor showing results from a comparable dealership.…

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Added by Ben Hadley on January 11, 2018 at 6:30am — No Comments

Make customer service smarter - Forrester analyst Kate Leggett suggests

Today, when customer experience matters the most, and when the customer is always right, car dealerships need to make customer service their priority.  If the customer is not satisfied, you are doing it wrong.

 

Here is what…

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Added by Thomas F. Jung on January 11, 2018 at 12:00am — No Comments

Why invest in customer experience in 2018

Every business has only one objective: reaching customers and obtaining their attention.

This can be easily achieved if you satisfy the needs of your customers. Give them what they want, and they will turn from potential into your customers.…

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Added by Thomas F. Jung on January 11, 2018 at 12:00am — No Comments

Give Them Some Skin in the Game, Stop the Silos

There can be no arguing that most dealerships operate in silos.

Typically,
 four exist: New Car Sales, Used Car Sales, Service and Finance. These four…

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Added by Ujj Nath on January 10, 2018 at 6:30am — No Comments

When It Comes to Marketing, Don’t Be The Horse With Blinders On!

One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…

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Added by sara callahan on January 10, 2018 at 6:30am — No Comments

3 Reasons Why Chatbots are a Game Changer for Car Part Shops

You might think that chatbots and car part retail shops don’t have much in common, but trust me they do.

Today, technology is progressing and changing so quickly that a lot of business owners often miss certain new tools that could prove invaluable to their…

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Added by Vladimir Zivanovic on January 10, 2018 at 2:30am — No Comments


Marketer
Digital Marketing to Increase Revenue – 5 Simple Ways to Boost Online Growth

Digital marketing is increasingly becoming the quintessential weapon in any webmaster’s arsenal.

With more and more customers moving online, the potential is simple limitless. It is perhaps the only way to stay ahead in these times especially when you are a small…

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Added by Paul Henry on January 9, 2018 at 8:30pm — No Comments

Digital Marketing: 3 Basic Business Campaigns to Jumpstart Your Online Presence

It’s hard to create an online presence these days.

The swell of affordable technology and software makes it feasible for anyone to produce near-professional-quality photos, audio, and video. You’re seemingly competing against everyone in the world. All hope is…

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Added by Brooke Chaplan on January 9, 2018 at 12:30pm — No Comments


Coach
Fixed Ops Question of the Month..How to Determine the Right Number of Bays per Technician?

A huge topic of interest within the industry centers on the question “How many bays per tech should I have in my shop?”  The bays per tech enigma has existed for years, and as with any such large and ambiguous question, there is no one clear cut answer for all businesses.  There is however, a common…

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Added by Michael Pokora on January 9, 2018 at 11:00am — No Comments

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