Automotive Digital Marketing

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Featured ADM Member Blog Posts (6,510)

Which Car & Truck Segments Showing Price Strength Entering Spring?

New data from Black Book shows the price strength or weakness of certain cars and trucks as we enter spring. According to the data, Full-Size Crossover/SUVs, Full-Size Pickups, Small Pickups, and Full-Size Vans are retaining their values the strongest since February; while Sub-Compact Crossovers, Compact Luxury CUV/SUVs,…

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Added by Black Book on March 20, 2019 at 6:30am — No Comments

AUTO LEASE PRICES DROP ON SEVERAL CHEVROLET AND FORD MODELS IN MARCH

Chevrolet and Ford Offer Attractive Lease Deals on Many Vehicles, While SUV…

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Added by John Sternal on March 20, 2019 at 8:30am — No Comments

How Did We Do?

As a part of your toolbox for improving the customer experience and reputation building, reviews are an inexpensive method of ROI. Here are 7 tips to build a review platform that invites women to buy and service their car at your store:

Car dealer reviews are standard today, and more people use them to determine what businesses they will visit…

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Added by Anne Fleming on March 20, 2019 at 2:29pm — No Comments

Daily Drivers: How to Find a Commuter Car Superstar

While sitting in traffic, you may think about the many long hours that you spend behind the wheel each week. Commuters may easily spend 10 hours or more getting back and forth to work each week.

Now that you have decided to upgrade your driving experience by purchasing a…

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Added by Brooke Chaplan on March 19, 2019 at 1:00pm — No Comments

Auto/Mate Sets Dates for the 2019 National Customer User Summit in Nashville, TN

ALBANY, N.Y. – March 18, 2019 – Auto/Mate Dealership Systems today announced that its 2019 National Customer User Summit will be held Wednesday, October 23 - Friday, October 25 in Nashville, TN.  Additionally, Auto/Mate has issued a call for sponsorships from Open/Mate partners and other industry vendors. The User Summit spans three days and offers Auto/Mate customers the opportunity to network, attend in-depth training…

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Added by Mike Esposito on March 18, 2019 at 5:15am — No Comments

Who's on Your List?

One of the biggest benefits of an omnichannel marketing strategy is the ability to deliver the right message to the right person at the right time. In this blog, I'm going to focus on the "right person" part of this equation.

 

If your goal is retention marketing and building customer loyalty, of course it's always best to market to the…

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Added by Scot Eisenfelder on March 15, 2019 at 7:41am — No Comments

Taking on Tesla: Key Brand Insights To Power Your Sales

Tesla has been dominating the electric vehicle market, but it’s now positioning itself as a top contender in the premium vehicle sector as well. In a recent press release, Tesla touted its Model 3 as the best-selling passenger…

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Added by Jeff Giere on March 14, 2019 at 7:30am — No Comments

Fundamental Conversion Error

A few days ago, I wrote about the Fundamental Attribution Error. It’s when people place the motives for behavior on an individual’s character even though the environment is likely the most important driver

 

Today,…

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Added by Jim Flint on March 15, 2019 at 7:27am — No Comments

YOU'RE INVITED to the 2019 Innovative Dealer Summit

I would like to invite everyone to attend the 10th annual Innovative Dealer Summit being held March 26-27th, 2019 in Denver Colorado.

 

The Innovative Dealer Summit is the definitive management education forum for dealer principals, senior dealer managers and all management. It addresses the most pressing sales, profitability, technology, best practices, social media and other emerging…

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Added by Arnold Tijerina on March 16, 2019 at 4:34pm — No Comments

AI: The Future of Digital Marketing

In today’s digital world, if you want your audience to hear your message, it’s crucial to stand out among the flood of marketing communications hitting them at every turn. But all too often, marketers use a “one size fits all” mentality, sending messages on a standard interval without taking into…

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Added by Jeff Giere on March 8, 2019 at 7:00am — No Comments

Adulting 101: What Every New Driver Should Know

The first time a teen sits behind the wheel of a car they may find themselves overwhelmed by the weight of the options to monitor and be aware of. Before taking your first trip in a car or setting out on a lifetime of driving it is important to be aware of some important tips and tricks.

Make Yourself Comfortable behind the…

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Added by Anica Oaks on March 7, 2019 at 10:09am — No Comments

When it Comes to Technicians, Dealerships May Need a Bigger Boat

In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones…

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Added by Chris Miller on March 7, 2019 at 7:30am — No Comments

Why Branding Is a Vital Investment for a Growing Business

Branding is one of the most important things you can do to build and grow your business. In fact, it’s one of the first things you should do when starting a company. If you already have a business up and running, it’s never too late, but the longer you wait to develop solid branding, the more difficult the transition can be. Here are 3 reasons that branding is a vital investment for growing your…

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Added by Brooke Chaplan on March 6, 2019 at 3:23pm — No Comments

American vs European Cars: What's the Difference?

Car consumers often equate European models with higher luxury and class than American-made cars. But are European cars really better than cars made in the U.S.? These four factors highlight how American and European cars differ from each other, letting you decide for yourself if the European make is really worth the price for…

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Added by Anica Oaks on March 6, 2019 at 9:39am — No Comments

2019 Women’s Car Buying Report at Top 7 US Auto Brands

2019 Women’s Car Buying Report at Top 7 US Auto Brands

Women now account for 45% of new car purchases – approaching a tipping point. With this segment responsible for buying 7.74 million new vehicles in 2018, dealers need…

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Added by Anne Fleming on March 6, 2019 at 6:30am — No Comments

Forbes Lists The Top 100 Billionaires In The World As Of February 2019

BILLIONAIRES

THE 100 RICHEST PEOPLE IN THE WORLD…
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Added by Ralph Paglia on March 6, 2019 at 1:30am — No Comments

Why Getting Fired from a Company I Founded Changed my Life?

Sometimes you just need to get punched in the face to wake up. For too many days in a row, I went to work doing the same thing over and over like Bill Murray in the movie Groundhog Day.

 

There are two routes to achievement in your…

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Added by Todd Smith on March 5, 2019 at 7:00am — No Comments

Fundamental Attribution Error for Car Shopping

The Fundamental Attribution Error reminds us that people tend to unduly emphasize internal character, rather than external factors when trying to understand people’s motives. We tend to believe that others do bad things because they are bad people. The oft-overlooked reality is that the…

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Added by Jim Flint on March 5, 2019 at 6:30am — No Comments

Relationships Matter!

While sitting here thinking about what to write for my next blog, I was taken back in time to a wonderful visit to a quaint little resort near Ocho Rios in Jamaica. Blissfully relaxing, looking at the sunset over the ocean, I recognized how blessed I am.

 

This was unlike any other trip. The…

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Added by Veronica Dunford on March 4, 2019 at 7:00am — No Comments

It’s the end of the month and now it’s time to crunch the numbers! How do they look? Did you meet your goals?

Would selling an additional 30-50 vehicles in 30-45 days have an impact on your bottom line?

If you are here, reading this article, you…

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Added by Doug Loveridge on March 2, 2019 at 1:00pm — No Comments

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