Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the…Continue
Added by Scot Eisenfelder on July 18, 2018 at 6:30am — No Comments
What’s the definition of multi-tasking? It's doing a lot of things at once, and most often, that means doing them poorly.
In fact, research proves that multi-tasking is largely a myth; our brains are not wired to focus on multiple things at once. Studies show that multi-tasking ruins productivity,…
Added by Bill Wittenmyer on July 18, 2018 at 8:00am — No Comments
Your keywords, of course, are vital to your digital strategy. That's why you need to select and prioritize keywords from local car shopper searches. Any smart marketing agency will use its own network of dealerships to determine the most effective way to net new traffic and leads.
Added by Dane Saville on July 18, 2018 at 8:00am — No Comments
You don’t want to be stuck with a lemon when buying a used car. If you’re purchasing from a dealership, there are some factors that you should be aware of before agreeing to the sale. Here are four considerations to make before driving a used vehicle off the lot.
Added by Hannah Whittenly on July 17, 2018 at 4:00pm — No Comments
“When you get the customer in, you’ve got to slow them down.”
This is a very common saying that is meant to allow the salesperson control of a customer in the store. People feel by slowing a shopper down, they are able to make them go through the organization's road…
Added by Joe Webb on July 17, 2018 at 8:00am — No Comments
In the not too distant past, prior to the Internet, dealerships had all the information and consumers had little or none.…Continue
Added by John Wingle on July 17, 2018 at 6:17am — No Comments
Have you ever noticed that a single interaction between your customer service representatives and customers could make or break the relationship? At the time when your customers can jump over to your closest competitor, it is critical to identify these moments and try to avert…Continue
Added by Thomas F. Jung on July 17, 2018 at 1:13am — No Comments
Staying connected with your dealership’s customers is strongly desirable. If you can communicate everything, things get done – fast. Especially today when time is money and customers are often impatient to get everything completed as soon as possible and as expected – or else…Continue
Added by Thomas F. Jung on July 17, 2018 at 1:09am — No Comments
Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.
In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign…Continue
Added by Doug Van Sach on July 16, 2018 at 6:15am — No Comments
Many a Service BDC has taken a wrong turn by just putting a warm body in a seat. Don’t make this mistake, your BDC agents touch more customers than anyone in your business. Here are a few pointers to keep in mind when…Continue
Added by Rob Canales on July 13, 2018 at 3:00pm — No Comments
ADM members are invited to attend an exclusive webinar presentation on technical search engine optimization (SEO), designed specifically for automotive websites. Hedges & Company will be presenting the free webinar on Wednesday, July 25, 2018 from 2:00pm to 3:00pm EDT.
The focus of the webinar, Part 1 of a two-part series, will be on optimizing for technical SEO.
We wanted to start with technical…Continue
Added by Jon Hedges on July 13, 2018 at 10:30am — No Comments
Department Managers have an enormous impact on your Dealerships Profitability. That impact can either be positive, or negative. The choice is really up to you. We would never let the coach on the field without a playbook and a strategy, yet as an industry we let our managers “play” every day…Continue
Added by Andy Church on July 13, 2018 at 7:30am — No Comments
Added by Timmy D. James on July 12, 2018 at 8:15am — No Comments
Added by Ralph Paglia on July 12, 2018 at 7:30am — No Comments
Customer loyalty, experience and retention can’t be modified without hearing what your customers think. Dealerships rely on such things as manufacturer surveys and online reviews to…Continue
Added by sara callahan on July 12, 2018 at 6:30am — No Comments
It’s probably not news to you that, while customers like having new cars, many dislike the dealership experience. And, that dislike often immediately begins from the first moment they arrive and are basically accosted by 10 salespeople approaching their vehicle as they pull onto the lot – yes, that’s mostly an…Continue
Added by John Wingle on July 11, 2018 at 6:56am — No Comments
A used car can be convenient for many reasons. It can help you travel safely to work, school and beyond. It can save you a lot of money as well. Brand new vehicles tend to cost a pretty penny in comparison to used ones. If you want to shop for an amazing preowned car, there are numerous options…Continue
Added by Rachelle Wilber on July 11, 2018 at 10:12am — No Comments
And when it comes to making these purchases, this market tends to consider much more than just cost. Price is definitely a component of their decisions, but emotional factors such as trust of…Continue
Added by Anne Fleming on July 11, 2018 at 10:30am — No Comments
Are you wanting to change things up with your commute and feel the joy of wind blowing in your face as you cruise down the highway?
If so, you’re likely considering a motorcycle. These can be a great mode of transportation, provided you’re willing to take on…Continue
Added by Meghan Belnap on July 9, 2018 at 4:30pm — No Comments
Why concern yourself with legality if you have no plan to use them? Let’s consider for a moment why testimonials are useful: obviously, when comparing two…Continue
Added by jon nigbor on July 10, 2018 at 4:30pm — No Comments