Automotive Digital Marketing

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Featured ADM Member Blog Posts (6,505)

YouTube On The Rise

YouTube releases never-before-seen performance numbers -- complete domination with a 36% increase from 2018 to 2019!

Numbers like that slash open the industry and we are diving in headfirst.


#localsearchgroup #youtube #growth #marketing #google…

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Added by Jim Flint on February 6, 2020 at 2:00pm — No Comments

Digital Retailing Is The 3rd Wave

Is your dealership ready for the third wave of change? #localsearchgroup #jimflint…

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Added by Jim Flint on February 6, 2020 at 7:12am — No Comments

Why You Need To Get Into The Conversational Commerce Game

Is your dealership in the conversational commerce game?

#localsearchgroup #jimflint…

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Added by Jim Flint on February 4, 2020 at 8:01am — No Comments

DealerBuilt Continues Growth & Executive Team Acquisition, Appoints Shayne Forsyth as Vice President of Marketing

Grapevine, Texas, February 3, 2020 --…

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Added by Michael Trasatti on February 4, 2020 at 6:00am — No Comments

The Experience, Dream, and Reality

If you take downward pricing pressure at high inventory levels in the automotive industry to mean that we are in a commodity environment, then keep reading. Otherwise, stop.

Here’s how 2020 stacks up.

The Experience

Most executive decision-makers…

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Added by Jim Flint on January 31, 2020 at 8:24am — No Comments

Owner Retention Programs: The Good, the Bad and the Ugly

Most auto dealerships do some if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that…

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Added by Courtney Evans on January 31, 2020 at 6:30am — No Comments

Advantage in the Digital Era

Are you taking advantage of the digital era?

#localsearchgroup #jimflint…

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Added by Jim Flint on January 30, 2020 at 6:36am — No Comments


Marketer
How to Know If Your Mechanic Is Being Honest

For a lot of people, the choice of a mechanic is something closely tied to the concept of mechanical skill and prowess. The problem with this lies in the fact that honesty, while probably equally as important, is often underestimated or even completely pushed…

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Added by Steven Clarke on January 30, 2020 at 1:30am — No Comments

Car Dealers Beware of California Consumer Protection Act (CCPA)

Considerations for the California Consumer Protection Act (CCPA) are similar to the automotive industry as they are in other industries - this means auto companies need to be just as compliant as big brands like Amazon or Facebook. …

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Added by Ralph Paglia on January 28, 2020 at 1:32am — No Comments

Marketing Lessons For The Automotive Industry

The automotive industry is naturally innovative, and in an era of increasing engagement from digital consumers, there is a lot marketers can learn to study the trends and strategies of an industry that is worth nearly $ 1 trillion - according to Yahoo Finance estimates.

Taking a lead from the automotive industry…

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Added by Jessie Carolyn on January 29, 2020 at 6:30am — No Comments

Automotive Advertising Podcast - Episode 16: Reputation Management

How does reputation drive gross? 

When it comes to your online reputation, the good will inevitably outweigh the bad. Learn how on episode 16!

Added by Jim Flint on January 29, 2020 at 7:36am — No Comments

3 Keys to Sharing

What is your market share telling you?

Added by Jim Flint on January 28, 2020 at 7:45am — No Comments

SureSale Certified Expands Team to Help Auto Dealers Meet Growing Demand for CPO Vehicles

New sales team includes five auto industry pros with proven track records in growing new markets and a deep understanding of how auto dealerships can fuel CPO sales and ROI 

Los Angeles, CA – January 28,…

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Added by Crystal Hartwell on January 28, 2020 at 7:00am — No Comments

Auto Loan Originations Observations From Equifax

Key Insights and Data:

Auto Loan Originations Observations

Originations through September 2019 reported as of November 2019

  • 18.8 million auto loans, totaling $442.5 billion, have been originated year-to-date. This is a 0.5% increase in accounts and a 4.1%…
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Added by John Sternal on January 14, 2020 at 8:00am — No Comments

Be Smart And Lease A Jeep In 2020

There are pros and cons to leasing a Jeep, and it can depend on your budget and your individual needs, credit score and personal ambitions of owning a vehicle.

If you're looking for a lower payment and a newer, nicer Jeep for your journeys, leasing is the best option for you. We would love…

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Added by Michael Dearing on January 27, 2020 at 4:30pm — No Comments

Personalization at Scale in 1st Party Databases

Birthdays are pretty important to millennials. Critically important in their life cycles, I’d say.

During the next pitch, to all the dealers and agencies out there who are interested in signing up for “lifecycle marketing” ask this one question.

·…

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Added by Jim Flint on January 25, 2020 at 6:30am — No Comments

How to Increase Customer Repurchase Rates

Repeat buyers account for an increasing share of new vehicle sales and now represent 31% of all new vehicles purchased at a dealership, compared to 29% a few years ago.

This trend is good news for dealers due to the lower cost of retaining vs. acquiring…

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Added by Doug Van Sach on January 24, 2020 at 6:00am — No Comments

The Truth About Operational Advertising

What makes you different from your competition? Do your customers know?

#localsearchgroup…

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Added by Jim Flint on January 23, 2020 at 6:50am — No Comments

The Automotive Advertising Podcast - Episode 15: Live Events

The Ro' is back! We talk live events and how dealers can capitalize. 

Listen to the full episode here: …

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Added by Jim Flint on January 22, 2020 at 1:08pm — No Comments

What's Your Plan For Digital Retailing?

Are you growing with your consumers? Listen as I break down the importance of operating on your customer's terms.
#localsearchgroup #jimflint #digitalretailing #dealerships 

Added by Jim Flint on January 21, 2020 at 10:40am — No Comments

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