Automotive Digital Marketing

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Featured ADM Member Blog Posts (6,365)

If I Out Call You, I’ll Out Connect You

At its core, sales is a numbers game. It always has been and always will be. If

you’re selling the same product that others are selling, you can only expect to close a percentage of customers that come into your store. In our industry, top performers close 50 to 60 percent of their…

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Added by Bill Wittenmyer on October 17, 2018 at 6:30am — No Comments

How Your BDC Can Minimize Leakage with Digital Customers

Did you know that less than 6 in 10 women car buyers report not being satisfied with the initial greeting at car dealerships?

Last week, we discussed how to improve in-store guest engagement with 7 ‘face-to…

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Added by Anne Fleming on October 17, 2018 at 9:30am — No Comments

Buy a Used Car without Having to Worry About Maintenance Issues

Buying a car can be a bit of a tedious task, especially if it is your first car, and we understand. You can avoid confusions if you figure out your requirements and set your priorities straight.…

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Added by Autoego on October 17, 2018 at 7:48pm — No Comments


Vendor
Automotive digital marketing trends you need to watch out for

There are many things to be learned from the automotive industry. It is necessary to offer consumer convenience, campaign on various platforms, and completely embrace digital marketing.

Companies and organizations involved in the design, development,…

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Added by Cynthia Madison on October 16, 2018 at 4:30am — No Comments

Lease Credit Approval Rates Drop Slightly To 69.8% in September

Lease Approval Ratings Drop by 3.9% in the Month of September after Steady Increases over Previous Four Months

 

CINCINNATI, OHIO (October 16, 2018) – Swapalease.com, the nation’s largest car lease marketplace,…

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Added by John Sternal on October 16, 2018 at 6:30am — No Comments

SURVEY SHOWS MANY DEALER PRINCIPLES ARE UNAWARE HOW THE NEW TAX LAW MAY AFFECT PARTICIPATION PROGRAM SELECTION

Dealers Must Make Decisions to Protect

Participation Program Tax Losses

 

Protective Asset Protection, a provider of F&I programs, services, and dealer-owned warranty programs, announced…

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Added by John Sternal on October 16, 2018 at 10:00am — No Comments

Recent Trends for SEO in the Automotive Industry

Latent Semantic Indexing

Latent semantic indexing, or LSI, influences SEO marketing more and more as Google does a better job understanding search intent.

To be effective with SEO you have to know how LSI influences how a consumer searches for a car…

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Added by Jon Hedges on October 12, 2018 at 7:30am — No Comments

Where Oh Where Has the Service Department Gone?

Arguably, one of the most important marketing channels any dealership has is their website. Think about it. How much money do you spend simply to get customers there? When you combine all marketing efforts including, but not limited to, SEO, SEM, some third-party listing sites and…

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Added by Brett Sutherlin on October 12, 2018 at 7:00am — No Comments

Using Customer Service as a Marketing Tool

It hasn’t been that long ago that customers were only able to handle customer service issues in person or by phone. Now, of course, there are many options for customers including social media, chat or through reviews. What would you do if a customer were standing in front of you paying you a compliment? Hopefully, you…

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Added by Todd Smith on October 12, 2018 at 7:10am — No Comments

LotMonkey Appoints Auto Industry Veteran Terry McSpadden as VP of Sales

Saint Petersburg, FL October 10, 2018 – LotMonkey, a strategic in-dealership merchandising solution for franchise car dealers, independents, dealer groups and OEMs, today announced it has appointed automotive…

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Added by John Wingle on October 10, 2018 at 7:11am — No Comments

Clarivoy’s ShoppersON™ Selected as Finalist for DrivingSales Most Innovative Dealership Solution

Columbus, OH (October 10, 2018) - Clarivoy, a pioneer and leader in automotive marketing attribution, today announced that its new product, ShoppersON™, has been selected as a finalist for the 2018 DrivingSales Innovation Cup Award, which annually…

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Added by Steve White on October 10, 2018 at 6:57am — No Comments

Did You Know You Can Drown in Green Peas?

It is possible to drown green peas.

It’s a sad occurrence. And it is rarely their fault they drown.



Green peas, or as they’re known in other industries as newbies, noobs, colts, rookies, freshman, recruits, or greenhorns, are a part of every organization.…

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Added by Joe Webb on October 10, 2018 at 10:00am — No Comments

Infographic: Understanding Search Engine Optimization (SEO) for 2018 and 2019

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Added by Ralph Paglia on October 11, 2018 at 2:00pm — No Comments


Agency
How to Build an Effective Buyer Persona for Car Shoppers

According to a CBS News study, today’s consumer sees 5,000 ads per day. That breaks down to 3.5 every single minute. On average, people spend 41 minutes on social…

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Added by Dane Saville on October 9, 2018 at 12:18pm — No Comments


Vendor
5 Amazing Strategies to Boost Your Car Shops' Marketing Efforts

There are many car shop owners in the industry who are struggling to grab the attention of their customers. The lack of proper marketing campaign is the reason they are unable to generate more leads. You have to know what your customers want because that is the only way you can…

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Added by Cynthia Madison on October 8, 2018 at 12:44am — No Comments

Manage Your Customer Data as a Strategic Asset

Did you know the customer data sitting in your DMS is the most valuable asset you own—even more valuable than your real estate and inventory combined? Yet I don’t know any dealers that have a budget or defined strategic objective to invest in, increase and maintain the value of this…

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Added by Scot Eisenfelder on October 5, 2018 at 7:12am — No Comments

The Next Big Thing in Video Testimonials

Media272 videographer capturing footage for a client

You may already be familiar with the idea of the “shared economy,” or “sharing economy.” Odds are, you’ve participated in it. Airbnb, Lyft, Uber, TaskRabbit, or SideCar, to name a few, have succeeded in similar business strategies, where people can offer their homes, cars, time, or space to those who want affordable rates and better choices. These companies offer competitive prices and more customized…

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Added by jon nigbor on October 2, 2018 at 9:00am — No Comments

Two Buzz-Worthy Terms You Need to Know Today

No doubt, you have noticed that the usage of the terms Artificial Intelligence (AI) and Machine Learning (ML) has skyrocketed in the last decade.

Today, every industry is strategizing about how to leverage AI and ML to improve business. The automotive industry is no exception.…

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Added by Natalie Born on October 1, 2018 at 7:00am — No Comments

Let start again as an Entrерrеnеur

I see the wоrld аrоund us соnѕtаntlу сhаngіng, evolving, аnd tесhnоlоgу іѕ grоwіng at аn аll tіmе high.

I often wоndеr when саrѕ wіll ѕtаrt flуіng.

There is ѕо much to look…

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Added by Blazho Gjorgiev on September 30, 2018 at 6:00pm — No Comments


Vendor
Don’t ignore subprime buyers: It’s is the main source of leads for your dealership

The automotive industry has changed a lot in past few decades. Not just the modern car models, the new generation car buyers, the craze for technology, but the increasing rate of subprime buyers. 

Did you know that almost 25% car…

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Added by AutoLead Pro on September 28, 2018 at 6:00am — No Comments

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