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December 2019 ADM Blog Posts (17)

Exceed Your 2020 Sales Goals with These 4 Inventory Strategies

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Added by Bill Wittenmyer on December 30, 2019 at 9:00am — No Comments

Beyond the ORP: Creating a Single, Cohesive Marketing Strategy

Owner retention programs (ORPs) are one of the most used marketing tools and have been used by dealerships for many years. However, most ORPs are run in a silo, separate from the rest of the dealership’s marketing strategy.

 

This practice results in an inconsistent, less than optimal experience for dealership customers. The way it currently…

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Added by Courtney Evans on December 27, 2019 at 6:58am — No Comments

2020 Steps to the Sale

As we close out the calendar and any given month, the steps to a sale continue to evolve. Here are 3 things that will be key to taking your dealership to the next level next month:

  1. The Age of Operational Advertising is here. What’s your modern brand promise? What are you willing to commit to…

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Added by Jim Flint on December 20, 2019 at 7:08am — No Comments

How to Win Cash Buyers’ Elusive Loyalty

Cash buyers are an important but often overlooked segment of customers who pose a significant risk to auto dealers and manufacturers if left unmanaged. In the first half of 2019, customers who purchased vehicles with cash accounted for 24% of all new vehicle sales. For some luxury brands, cash buyers are even more important since they can represent close to…

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Added by Doug Van Sach on December 20, 2019 at 7:02am — No Comments

Grow Revenue with Elead’s Best Blogs of 2019

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Added by Bill Wittenmyer on December 18, 2019 at 6:30am — No Comments

Swapalease.com Releases Holiday Trend Report Highlighting Consumer Preferences On Automotive Shopping And Spending

Survey Results Reveal Consumer Buying and Leasing Habits, Preferences, and Shopping Needs

Swapalease.com, the nation’s largest car lease marketplace, announced today the results of a holiday shopping survey, revealing consumer shopping trends and spending motives. Respondents were asked about the types of vehicles they were shopping for, how they shop for a vehicle, motivating factors in selecting their next vehicle as well as their opinions on holiday automotive…

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Added by John Sternal on December 17, 2019 at 6:54am — No Comments

Auto Dealership Buy/Sell Market Accelerates in Third Quarter 2019, Building Momentum for a Strong Finish to 2019 with Another 200+ Transaction Year

 According to The Blue Sky Report® by Kerrigan Advisors, buy/sell market expected to finish at 2018 levels; average dealership earnings annualizing to 9.3% increase, on pace to reach 2015 peak profit level of $1.5M

Irvine, CA – December 16, 2019 – The 2019 auto dealership buy/sell market picked up speed during the third quarter and is now poised to register another 200+ transaction year in 2019 – meeting or exceeding 2018…

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Added by Crystal Hartwell on December 16, 2019 at 8:00am — No Comments

Brian Davis Joins Auto/Mate Dealership Systems as Regional Sales Manager

ALBANY, N.Y. – December 16, 2019 – Auto/Mate Dealership Systems has hired Brian Davis as the company’s new Regional Sales Manager for the Mid-Atlantic Territory. Based in Richmond VA, Davis is responsible for cultivating and managing relationships with franchise and independent auto dealerships. He reports to East Coast District Manager Mike Siomacco.

 …

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Added by Mike Esposito on December 16, 2019 at 6:44am — No Comments

Two Supply-Side Metrics for Agencies and Their Clients

Two things to consider in today’s uncertain times.

Agencies should consider at least two key supply-side metrics for their clients that will help them elevate the conversation from leads:…

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Added by Jim Flint on December 13, 2019 at 7:30am — No Comments

The Wrong Way to Increase Service Revenue

In search of service revenue, dealerships turn to randomly scheduling service appointments regardless of shop capacity.

Or they take everyone that drives up. This can easily overwhelm the service department. It leaves customers frustrated and causes a LOSS in service revenue from…

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Added by Dan Beres on December 12, 2019 at 6:30am — No Comments

Beep Appoints Clayton Tino as Chief Technology Officer

Extensive Experience in Engineering, Platform Design and Software Development

to Innovate and Scale Mobility Platform

Beep, a Florida-based autonomous mobility solutions company, today announced it has appointed Clayton Tino, Ph.D., as Chief Technology Officer. In this role, Tino will focus his efforts on defining and managing Beep’s product strategy and delivery.

 

Tino has extensive technology experience in platform design and software development. Prior to joining…

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Added by John Sternal on December 11, 2019 at 7:13am — No Comments

DealerBuilt Appoints Successful Finance Professional Brian Marshall as Chief Financial Officer

Grapevine, Texas, December 10, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile…

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Added by Michael Trasatti on December 10, 2019 at 6:54am — No Comments

Who’s Got Next?

In a race to bring leads to dealerships, Facebook and Google – via YouTube, too—are next into the leads space.

On the surface, it’s more or less the right thing to do. Until you go below the surface--where it’s a fast track to competing and swimming with Autotrader, CarGurus, and…

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Added by Jim Flint on December 6, 2019 at 6:59am — No Comments

Auto Groups Overlook $230K Per Store in Used-Car Service Opportunities [PRESS RELEASE]

Study reveals that auto groups could significantly increase customer pay revenue by marketing to used off make buyers who purchase from sister stores

Chicago, IL—December 3, 2019— As auto groups continue to ramp up used-car sales in response to consumer demand and shrinking new vehicle margins, they are overlooking opportunities to service a significant percentage of their used car buyers, according to Affinitiv’s…

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Added by Scot Eisenfelder on December 3, 2019 at 5:46am — No Comments

Flick Fusion Introduces Dynamic Marketing Videos (DMVs) for Auto Dealers

New platform offers cost-effective, fast solution for creating

videos that promote
auto manufacturers’ incentives

Urbandale,…

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Added by Timmy D. James on December 2, 2019 at 8:30am — No Comments

Auto/Mate Integrates Dealership Management System (DMS) with Storm Kiosks Inc.’s Express Service Kiosks

Albany, N.Y. – December 2, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with Storm Kiosks Inc., the industry’s leading supplier of automotive express service kiosks for auto dealership service departments. Auto/Mate’s DMS customers can now seamlessly access and monitor kiosk activity including drop offs, pick-ups, promotional…

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Added by Mike Esposito on December 2, 2019 at 7:46am — No Comments

Is Mobile Service the Answer to Higher Recall Completion Rates?

Recall completion percentages have been increasing, but despite increased communication attempts, that increase is hitting a plateau.

 

A recent trend reveals that many vehicle owners are very interested in mobile services. Currently, the percentage of independent repair shops that offer mobile services dramatically outweighs franchised dealers.…

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Added by Dan Beres on December 2, 2019 at 7:01am — No Comments

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