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December 2015 ADM Blog Posts (88)

How to Create a 'Best Place to Work'

Recently Auto/Mate received a 'Best Places to Work' award from the Albany Business Review for the sixth year in a row. We have also been voted a 'Top Workplace' by the Times-Union multiple years in a row. Focusing on employee happiness has long been one my top priorities. People often ask me how I do it, but before I answer that, I'd like to explain why I do it.

 

This is a fact: your customers will never love your company unless your employees love your…

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Added by Mike Esposito on December 9, 2015 at 7:21am — No Comments


Influencer
Online Deal Creation – Consumers Have Wanted an ‘Easy Button’ for Years

There’s little doubt that the experience provided by auto dealerships in the past has jaded consumers into a stereotype and perception that isn’t necessarily accurate any longer, yet continues to persist. Because of this perception, companies such as Beepi, Carvana and more are creeping into the automotive space and threatening to snatch sales away from dealerships. (how? by…

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Added by Joe Orr on December 9, 2015 at 6:42am — No Comments

Navigating SEO: How to Focus Your Business Content Efforts

Business-Content

Content Marketing is one of the fastest growing forms of digital marketing employed by businesses in 2015. Where traditional advertising (even online) has its limits, content marketing's only limit is your business's creativity.

But with all sorts of options out…

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Added by Timothy Martell on December 8, 2015 at 2:00pm — No Comments

10 Ways Your Dealership Can Benefit From Being More Like Santa

December is here, which means the holidays are right around the corner. When we think of Christmas, several things come to mind, one of them being good ol’ Saint Nicholas—or Santa for short. 

The holidays are the perfect time to appeal to consumers and find innovative ways to bring in-market shoppers into your dealership. A simple way to attract more business is…

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Added by Joey Little on December 8, 2015 at 11:50am — No Comments

You're Throwing Money Away

One Small Change to Increase Profitability
 
Want to get more leads and sell more cars? You don’t need to put on a huge, costly production. On this week’s Think Tank Tuesday, Paul has the one strategy on your website you need to change right…
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Added by Paul Potratz on December 8, 2015 at 7:07am — No Comments

Tapping Into Social Media to Build Your Business

By now, pretty much everyone has heard about the power of social media and the effect it can have on businesses that are leveraging it to enhance their bottom line. What may or may not be known—even by the businesses that are using social media to their advantage—are the actual numbers that are churning behind the scenes of specific social campaigns. So how can…

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Added by Joey Little on December 8, 2015 at 7:00am — No Comments


Influencer
Selling Off the Service Drive Using Soft Pull and Equity Technology

One of the fastest growing practices that dealerships are utilizing to increase sales is prescreening a Service Customer that has either made an appointment to have work done on a vehicle or just shows up. In addition, there are numerous companies that offer equity calculations not only on vehicles that bought from the dealership but even those that did not. The “Auto…

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Added by Ken Luna on December 8, 2015 at 6:48am — No Comments

Is It Ever OK to Lie to a Customer?

Yes.

 

Now let me explain...

 

In our industry – as well as life – we continuously talk about transparency.

Let’s be brutally honest here. Sometimes honesty isn’t the best policy. Is it always that way in real…

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Added by Mike Gorun on December 8, 2015 at 5:00am — 3 Comments

BLACK BOOK: FULL-SIZE SEGMENTS SEE LOWER PRICE DECLINES TOWARD END OF YEAR

According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined -2.8% during November, reinforcing the notion that cars and trucks face their heaviest depreciation toward the end of the year. Cars declined -3.1% while trucks declined -2.6% during the month. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -13.0%.



For the second straight month, cargo mini…

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Added by Black Book on December 7, 2015 at 12:45pm — No Comments

Don't Meet and Not Meet Your Goals

How Much Time Are You Wasting?
35-50% of your time is wasted by ineffective meetings. On this week’s Hard Facts, Samantha has three steps to ensure your team stays productive and motivated.…
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Added by Paul Potratz on December 4, 2015 at 8:59am — No Comments

New Report Illustrates Proposed Legislation’s Huge Impact on Trade Values

In a newly released report conducted by J.D. Power and commissioned by the National Automobile Association, trade-in value reduction due to proposed legislation could have significant financial impact on both dealers and consumers. The “Used Car Safety Recall Repair Act” will prevent…

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Added by Chris Miller on December 4, 2015 at 5:06am — No Comments

The Future is Now: Getting to Know Today's Car Buyer

Automotive Future 

Autotrader’s recent Car Buyer of the Future study shows only 17 out of 4,002 people prefer the current car-buying process, with the rest saying they want significant changes. This means the industry needs to…

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Added by Joey Little on December 3, 2015 at 9:00pm — 1 Comment

This Week in Social Media

News for the Week of November 30

Snapchat Story Explorer 

Snapchat introduced Story Explorer, a unique way for users to share experiences through the eyes of the community.  With Story Explorer’s technology, after viewing a Snap, users can see more of the…

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Added by Joey Little on December 3, 2015 at 2:02pm — No Comments


Influencer
Car Hire Conditions in Canada

Canada is a major some portion of Northern America. It is one of the more prominent nations of the world and it is the best destination amid the winter months. On the off chance that you cherish the snow and the exercises connected with it, Canada just is the spot to be.

Numerous explorers to Canada go here for business or joy or both. On the off chance that you plan to stay here for some time, it is unequivocally recommended that you get an auto to use as your own particular…

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Added by Allan Lloyd on December 3, 2015 at 9:00am — No Comments


Influencer
4 Ways to Sell to Today's Socially Savvy Car Buyer

car shopping

4 Ways to Sell to Today's Socially Savvy Car Buyer

According to the…

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Added by Larisa Bedgood on December 3, 2015 at 8:52am — No Comments

Cars & Features That Fail Most Often for Drivers

According to Swapalease.com customer service reps, below are a variety of cars in different price ranges and the poor performing vehicle features/attributes that cause people to escape the lease contract.

Which Cars & Features Cause People To Get A Different Vehicle

Among all vehicles on the road, these are the vehicles and issues that are mentioned most often by drivers as a reason for wanting another car or truck:

  • BMW 4 series - seating hurts back (no…
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Added by John Sternal on December 3, 2015 at 6:51am — No Comments


Influencer
Winter is Coming! It’s Time to Become an RV Snowbird

This is not a Game of Thrones reference; winter months are truly upon us. As mercury is gradually dropping, everywhere you see will soon turn into pristine white layers of snow. With bitter temperatures, dark days and blocked roads, this can be an extremely testing time for people up north. What’s the…

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Added by Irene Simpson on December 3, 2015 at 1:48am — No Comments

Truck Segments Decline More Than Car Segments

 

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The Black Book Market Insights report this week shows that truck depreciation was actually higher than cars this past week, a milestone rarely achieved this past year. The report also highlights three-year average…

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Added by Black Book on December 2, 2015 at 1:14pm — No Comments

eLEND Solutions Continues Expansion: Joins DealerVault’s Premier Network; Appoints Chief Sales Officer; Doubles Office Space

Company names Pogo Parr as Chief Sales Officer and doubles office space to manage extensive growth plans

Mission Viejo, CA – December 2, 2015 – eLEND Solutions™, a technology company delivering integrated credit, identification and finance solutions to auto dealers, announced it has joined DealerVault’s Premier Network. DealerVault is a first-of-its-kind…

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Added by Crystal Hartwell on December 2, 2015 at 10:00am — No Comments

10 Tips to Extend the Battery Life of Your Mobile Tablets

Mobile tablets are great for streamlining processes and increasing productivity; that is, until the battery dies just before the afternoon rush begins. Every brand is different, but mobile tablet batteries can last anywhere from five to twelve hours. Heavy usage and wi-fi connectivity can…

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Added by Erik Nachbahr, CISSP on December 2, 2015 at 9:54am — No Comments

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