Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Paul Potratz on December 25, 2015 at 12:00pm — No Comments
Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create a better sales process, drive more dollars to your dealership’s bottom line and create happy women customers that remain loyal to your dealership for years to come.
Let's check “under the hood” at the Limbic System and the Neocortex. After…Continue
Added by Anne Fleming on December 23, 2015 at 6:00am — No Comments
It’s been a week now since the seventh installment in the Star Wars franchise hit theaters, breaking all box office records along its way. I’m sure that there is much more money in Disney’s future. That’s the ending of this story. Now for the beginning...
Think about the many months leading up to the…Continue
The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.
Is the holiday season stressing you out? We get it. So we're sending y'all a way to share some laughs and reduce the holiday frenzy.…
Added by Paul Potratz on December 22, 2015 at 1:14pm — No Comments
Seven years ago I became involved with an organization called The Family Tree, a statewide organization based in Baltimore. The Family Tree is a non-profit with a mission to prevent child abuse, educate parents on how to raise children and provide a variety of other services for families in need. The Family Tree has a staff of approximately 40 employees and an operations budget of around $3 million. The charity helps over 15,000 children every year.
Helion currently provides…Continue
Added by Erik Nachbahr on December 22, 2015 at 1:02pm — No Comments
"I couldn't sell my boss a pen if he was trying to cash a million-dollar check!"
Selling your boss has very little to do with the fact that they're tough or often balk at the idea of adding new expenses. Those are things you tell yourself to help soften the blow when you don't get your way.
To help you change your thinking and sell your boss on SEO,…Continue
Added by Timothy Martell on December 22, 2015 at 10:47am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …Continue
Added by Black Book on December 22, 2015 at 8:48am — No Comments
An interesting study conducted by MaritzCX and published on CustomerThink relays how dealers should care about – and invest in – the creation of a better customer experience in their stores.
While customer experience can be vague, and in…Continue
I believe that, as an automotive community, we intuitively know that we need to change.
The sales to consumer model is outdated – our fault for not demanding of ourselves consistent improvement in the consumer experience arena. Consumers are demanding more and Wall Street has taken notice. Backed by hundreds of millions of dollars,…
Added by Joe Orr on December 22, 2015 at 5:30am — No Comments
One of the smartest digital marketing tools to add to your dealership’s sales strategy is to add a quality live chat service to your website. You are already investing (often heavily) to drive traffic, list…Continue
Added by Big Tom LaPointe on December 21, 2015 at 7:30pm — No Comments
The cold weather of the winter season is rapidly approaching, which means it is time to start preparing your car. The nasty winter weather is notoriously bad on cars, so you want to make sure your…Continue
Added by Lizzie Weakley on December 21, 2015 at 3:48pm — No Comments
When I first started in the Automotive Industry in the 1990’s (I will not tell you how early so I don’t embarrass myself, but let’s just say it was early), I remember sitting in sales meetings and having the GM ask us over and over again “Why are they (customers) calling the dealership?” We (the sales team) would all…Continue
Added by Kit Rogers on December 21, 2015 at 5:30am — No Comments
Added by Paul Potratz on December 18, 2015 at 12:03pm — No Comments
As 2015 comes to a close, it’s time to examine trends in digital marketing and predict what dealers should be prepared to consider and focus on in the upcoming year. 2015 has seen so much innovation and change, there’s no doubt 2016 will see even more.…Continue
Added by David Metter on December 18, 2015 at 9:30am — No Comments
A recent article in Automotive News highlighted a start-up seeking to help dealers offer loaner cars and delivery/pick-up services without the additional expense of staff. RedCap Automotive…Continue
Added by Chris Miller on December 18, 2015 at 5:30am — No Comments
Ford Motor Co. has announced its project-vehicle program for 2016Continue
Added by Ralph Paglia on December 17, 2015 at 5:30pm — No Comments
Florida Governor Rick Scott and Lt. Governor Carlos Lopez-Cantera visited Showroom Logic’s Miami, FL office yesterday, recognizing Miami’s fastest-growing company for adding 58 tech-sector jobs in the last two years.
Governor Scott presented Showroom Logic CEO Neal Gann with the Governor’s Business Ambassador…Continue
Consumers head into dealerships to not only buy cars, but to service the ones they own. This is stating the obvious, but many dealerships may be losing out on potential service revenue by not…
Added by Larisa Bedgood on December 17, 2015 at 11:55am — No Comments
You faithfully promote your Facebook page to your audience through your marketing efforts, e-mail signatures and website. You’ve enlisted employees or executives in your organization to start creating unique…Continue
Added by sara callahan on December 17, 2015 at 6:30am — No Comments
Audi Approved Plus Gurgaon's pre-owned cars are the real deal. They give no sign of ever being anything but brand new – this is a testament to Audi’s quality check processes.
Technology can do many things. The rise of the Internet was supposed to replace human beings from workplaces. Super computers were supposed to take over the world. Automated machines were supposed to do everything from taking down our lunch orders to sensing our need for better climate control. In…Continue
Added by Rahul Paul on December 17, 2015 at 3:29am — No Comments