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December 2015 ADM Blog Posts (88)

What “Star Wars: The Force Awakens” Can Teach Us about Marketing

It’s been a week now since the seventh installment in the Star Wars franchise hit theaters, breaking all box office records along its way. I’m sure that there is much more money in Disney’s future. That’s the ending of this story. Now for the beginning...

 

Think about the many months leading up to the release of the latest movie. About how much Star Wars we…

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Added by Paul Moran on December 23, 2015 at 5:59am — 2 Comments

See the 12 Days of POTRATZ

The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress. 



Is the holiday season stressing you out? We get it. So we're sending y'all a way to share some laughs and reduce the holiday frenzy.…

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Added by Paul Potratz on December 22, 2015 at 1:14pm — No Comments

How Does Your Dealership Give Back During the Holiday Season?

Seven years ago I became involved with an organization called The Family Tree, a statewide organization based in Baltimore. The Family Tree is a non-profit with a mission to prevent child abuse, educate parents on how to raise children and provide a variety of other services for families in need. The Family Tree has a staff of approximately 40 employees and an operations budget of around $3 million. The charity helps over 15,000 children every year.

 

Helion currently provides…

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Added by Erik Nachbahr, CISSP on December 22, 2015 at 1:02pm — No Comments

Navigating SEO: How to Sell Your Boss on SEO

Sell Boss on SEO

"I couldn't sell my boss a pen if he was trying to cash a million-dollar check!"

Selling your boss has very little to do with the fact that they're tough or often balk at the idea of adding new expenses. Those are things you tell yourself to help soften the blow when you don't get your way.

To help you change your thinking and sell your boss on SEO,…

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Added by Timothy Martell on December 22, 2015 at 10:47am — No Comments

Luxury and Compact SUV Seeing Large Depreciation

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

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Added by Black Book on December 22, 2015 at 8:48am — No Comments

The ROI of Customer Experience

An interesting study conducted by MaritzCX and published on CustomerThink relays how dealers should care about – and invest in – the creation of a better customer experience in their stores.

 

While customer experience can be vague, and in the past has mostly been measured through surveys and CSI…

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Added by Mike Gorun on December 22, 2015 at 6:26am — 2 Comments


Influencer
This is Our Industry: Let’s Take It Back!

I believe that, as an automotive community, we intuitively know that we need to change.

The sales to consumer model is outdated – our fault for not demanding of ourselves consistent improvement in the consumer experience arena. Consumers are demanding more and Wall Street has taken notice. Backed by hundreds of millions of dollars,…

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Added by Joe Orr on December 22, 2015 at 5:30am — No Comments

Shopping for the best dealer website managed chat? Remember six key questions

One of the smartest digital marketing tools to add to your dealership’s sales strategy is to add a quality live chat service to your website. You are already investing (often heavily) to drive traffic, list…

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Added by Big Tom LaPointe on December 21, 2015 at 7:30pm — No Comments


Influencer
Don’t Blow it: Know your Team

When I first started in the Automotive Industry in the 1990’s (I will not tell you how early so I don’t embarrass myself, but let’s just say it was early), I remember sitting in sales meetings and having the GM ask us over and over again “Why are they (customers) calling the dealership?” We (the sales team) would all shout out like some scene from George Orwell’s “1984” in…

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Added by Kit Rogers on December 21, 2015 at 5:30am — No Comments

Don't Wait To Increase Conversions and Leads

Use Scarcity and Abundance to Increase Conversions and Leads
This week on Hard Facts, Samantha shows you how to generate more sales by showing the scarcity to the consumer. When a shopper knows they may miss a deal if they don't act now, they are driven to make a decision. These strategies work wonders to boost leads in any market.…
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Added by Paul Potratz on December 18, 2015 at 12:03pm — No Comments

5 Digital Trends Sticking Around for 2016

As 2015 comes to a close, it’s time to examine trends in digital marketing and predict what dealers should be prepared to consider and focus on in the upcoming year. 2015 has seen so much innovation and change, there’s no doubt 2016 will see even more.…

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Added by David Metter on December 18, 2015 at 9:30am — No Comments

Is RedCap the Answer to Increased Service Revenue & Customer Satisfaction?

A recent article in Automotive News highlighted a start-up seeking to help dealers offer loaner cars and delivery/pick-up services without the additional expense of staff. RedCap Automotive Technology is a concierge service that provides drivers in…

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Added by Chris Miller on December 18, 2015 at 5:30am — No Comments

Ford "Project Vehicle" Program for 2016

Ford Motor Co. has announced its project-vehicle program for 2016

Ford project-vehicle requests require two components: an e-mail project summary (due…

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Added by Ralph Paglia on December 17, 2015 at 5:30pm — No Comments


Influencer
Florida Governor Rick Scott Honors Showroom Logic for Job Growth

Florida Governor Rick Scott and Lt. Governor Carlos Lopez-Cantera visited Showroom Logic’s Miami, FL office yesterday, recognizing Miami’s fastest-growing company for adding 58 tech-sector jobs in the last two years.

Governor Scott presented Showroom Logic CEO Neal Gann with the Governor’s Business Ambassador…

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Added by Robert Monson on December 17, 2015 at 3:01pm — 2 Comments


Influencer
5 Ways to Maximize Your Dealership’s Service Revenue

customer service

Consumers head into dealerships to not only buy cars, but to service the ones they own. This is stating the obvious, but many dealerships may be losing out on potential service revenue by not…

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Added by Larisa Bedgood on December 17, 2015 at 11:55am — No Comments

Metrics 101: Is Your Content or Social Media Marketing Working?

So, you’ve recognized the value that social media and content marketing present for your business.

You faithfully promote your Facebook page to your audience through your marketing efforts, e-mail signatures and website. You’ve enlisted employees or executives in your organization to start creating unique…

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Added by sara callahan on December 17, 2015 at 6:30am — No Comments

How to Reduce Employee Turnover

In the 2015 NADA Workforce Study, one of the most shocking statistics to me was that only 33% of all sales consultants hired reached their three-year service anniversary; which means that 67% of sales consultants that were hired quit within the first three years.

 

The high turnover rate among car…

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Added by Mike Esposito on December 16, 2015 at 4:33pm — No Comments

The New Year + Neuroscience | The Basics of Selling MORE Cars to Women, Part I

As we get ready to embark on a new year, we will dedicate the last two issues of Women’s Wednesdays in 2015 to an ultra-sophisticated topic….the Brain. More specifically, the science of how it works, or Neuroscience. Why? Leveraging scientific knowledge about the brain creates a better sales process, drives more dollars to your dealership’s bottom line and creates happy women customers that remain loyal to your dealership. Toning down the Limbic System and firing up your Neocortex will help…

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Added by Anne Fleming on December 16, 2015 at 11:30am — No Comments

Chat is huge player in auto industry transformation

One only has to follow the grocery aisle tabloid covers to be reminded that change is constant – after all, who would have thought that Brad Pitt and Angelina Jolie would ever split? Change can be good, but sometimes it’s hard to tell in the moment…

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Added by Big Tom LaPointe on December 16, 2015 at 6:30am — No Comments


Influencer
Latest Features of the Stylish Hondas

Honda Cars, from the house of Honda, are well recognised for their exclusive style and dynamic features. The company’s motto is commitment towards environmental safety and the conservation of the society. This motto is followed in the manufacturing of the Honda cars also. Honda launches new car models or adds features to the older models annually. The company’s product includes Honda Brio, Amaze, All NEW Jazz, City, Mobilio, Accord and CR-V. These models are based on advanced technology and…

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Added by Boris Maksumov on December 16, 2015 at 4:55am — No Comments

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