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December 2015 ADM Blog Posts (93)

You Need an Online Parts Store for 2016

Integrated Parts Store on Your Website is Easy and a Must for 2016
 
The current state of the automotive marketplace is over-saturated, but you don’t need to panic. There’s an additional revenue source that you can start implementing to increase your profits.
 
On this…
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Added by Paul Potratz on December 25, 2015 at 12:00pm — No Comments

Neuroscience: Pay Real Attention to Women & Sell More Cars in 2016, Pt 2

Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create a better sales process, drive more dollars to your dealership’s bottom line and create happy women customers that remain loyal to your dealership for years to come.

Let's check “under the hood” at the Limbic System and the Neocortex. After…

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Added by Anne Fleming on December 23, 2015 at 6:00am — No Comments

What “Star Wars: The Force Awakens” Can Teach Us about Marketing

It’s been a week now since the seventh installment in the Star Wars franchise hit theaters, breaking all box office records along its way. I’m sure that there is much more money in Disney’s future. That’s the ending of this story. Now for the beginning...

 

Think about the many months leading up to the…

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Added by Paul Moran on December 23, 2015 at 5:59am — 2 Comments

See the 12 Days of POTRATZ

The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress. 



Is the holiday season stressing you out? We get it. So we're sending y'all a way to share some laughs and reduce the holiday frenzy.…

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Added by Paul Potratz on December 22, 2015 at 1:14pm — No Comments

How Does Your Dealership Give Back During the Holiday Season?

Seven years ago I became involved with an organization called The Family Tree, a statewide organization based in Baltimore. The Family Tree is a non-profit with a mission to prevent child abuse, educate parents on how to raise children and provide a variety of other services for families in need. The Family Tree has a staff of approximately 40 employees and an operations budget of around $3 million. The charity helps over 15,000 children every year.

 

Helion currently provides…

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Added by Erik Nachbahr on December 22, 2015 at 1:02pm — No Comments

Navigating SEO: How to Sell Your Boss on SEO

Sell Boss on SEO

"I couldn't sell my boss a pen if he was trying to cash a million-dollar check!"

Selling your boss has very little to do with the fact that they're tough or often balk at the idea of adding new expenses. Those are things you tell yourself to help soften the blow when you don't get your way.

To help you change your thinking and sell your boss on SEO,…

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Added by Timothy Martell on December 22, 2015 at 10:47am — No Comments

Luxury and Compact SUV Seeing Large Depreciation

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

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Added by Black Book on December 22, 2015 at 8:48am — No Comments

The ROI of Customer Experience

An interesting study conducted by MaritzCX and published on CustomerThink relays how dealers should care about – and invest in – the creation of a better customer experience in their stores.

 

While customer experience can be vague, and in…

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Added by Mike Gorun on December 22, 2015 at 6:26am — 2 Comments


Influencer
This is Our Industry: Let’s Take It Back!

I believe that, as an automotive community, we intuitively know that we need to change.

The sales to consumer model is outdated – our fault for not demanding of ourselves consistent improvement in the consumer experience arena. Consumers are demanding more and Wall Street has taken notice. Backed by hundreds of millions of dollars,…

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Added by Joe Orr on December 22, 2015 at 5:30am — No Comments

Shopping for the best dealer website managed chat? Remember six key questions

One of the smartest digital marketing tools to add to your dealership’s sales strategy is to add a quality live chat service to your website. You are already investing (often heavily) to drive traffic, list…

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Added by Big Tom LaPointe on December 21, 2015 at 7:30pm — No Comments

How to Make Sure your Car Operates Safely During this Winter Season

The cold weather of the winter season is rapidly approaching, which means it is time to start preparing your car. The nasty winter weather is notoriously bad on cars, so you want to make sure your…

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Added by Lizzie Weakley on December 21, 2015 at 3:48pm — No Comments


Influencer
Don’t Blow it: Know your Team

When I first started in the Automotive Industry in the 1990’s (I will not tell you how early so I don’t embarrass myself, but let’s just say it was early), I remember sitting in sales meetings and having the GM ask us over and over again “Why are they (customers) calling the dealership?” We (the sales team) would all…

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Added by Kit Rogers on December 21, 2015 at 5:30am — No Comments

Don't Wait To Increase Conversions and Leads

Use Scarcity and Abundance to Increase Conversions and Leads
This week on Hard Facts, Samantha shows you how to generate more sales by showing the scarcity to the consumer. When a shopper knows they may miss a deal if they don't act now, they are driven to make a decision. These strategies work wonders to boost leads in any market.…
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Added by Paul Potratz on December 18, 2015 at 12:03pm — No Comments

5 Digital Trends Sticking Around for 2016

As 2015 comes to a close, it’s time to examine trends in digital marketing and predict what dealers should be prepared to consider and focus on in the upcoming year. 2015 has seen so much innovation and change, there’s no doubt 2016 will see even more.…

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Added by David Metter on December 18, 2015 at 9:30am — No Comments

Is RedCap the Answer to Increased Service Revenue & Customer Satisfaction?

A recent article in Automotive News highlighted a start-up seeking to help dealers offer loaner cars and delivery/pick-up services without the additional expense of staff. RedCap Automotive…

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Added by Chris Miller on December 18, 2015 at 5:30am — No Comments

Ford "Project Vehicle" Program for 2016

Ford Motor Co. has announced its project-vehicle program for 2016

Ford project-vehicle requests require two components: an e-mail project summary (due…

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Added by Ralph Paglia on December 17, 2015 at 5:30pm — No Comments


Influencer
Florida Governor Rick Scott Honors Showroom Logic for Job Growth

Florida Governor Rick Scott and Lt. Governor Carlos Lopez-Cantera visited Showroom Logic’s Miami, FL office yesterday, recognizing Miami’s fastest-growing company for adding 58 tech-sector jobs in the last two years.

Governor Scott presented Showroom Logic CEO Neal Gann with the Governor’s Business Ambassador…

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Added by Robert Monson on December 17, 2015 at 3:01pm — 2 Comments


Influencer
5 Ways to Maximize Your Dealership’s Service Revenue

customer service

Consumers head into dealerships to not only buy cars, but to service the ones they own. This is stating the obvious, but many dealerships may be losing out on potential service revenue by not…

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Added by Larisa Bedgood on December 17, 2015 at 11:55am — No Comments

Metrics 101: Is Your Content or Social Media Marketing Working?

So, you’ve recognized the value that social media and content marketing present for your business.

You faithfully promote your Facebook page to your audience through your marketing efforts, e-mail signatures and website. You’ve enlisted employees or executives in your organization to start creating unique…

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Added by sara callahan on December 17, 2015 at 6:30am — No Comments

Nobody wants used cars…unless they’re from Audi Approved Plus

Audi Approved Plus Gurgaon's pre-owned cars are the real deal. They give no sign of ever being anything but brand new – this is a testament to Audi’s quality check processes.

Technology can do many things. The rise of the Internet was supposed to replace human beings from workplaces. Super computers were supposed to take over the world. Automated machines were supposed to do everything from taking down our lunch orders to sensing our need for better climate control. In…

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Added by Rahul Paul on December 17, 2015 at 3:29am — No Comments

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