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December 2013 ADM Blog Posts (147)

Specialty Vehicles Update For December

Welcome to the December edition of Beggs on the Specialty Markets, with data and analysis from Ricky Beggs of Black Book. The Black Book editors that focus their efforts to track and report the specialty markets…

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Added by John Sternal on December 2, 2013 at 9:04am — No Comments

4 Recent Social Media PR Disasters and What We Can Learn From Them

Social media can be a powerful tool for connecting with a broad audience, however all that power shouldn't be taken for granted. As these recent public relations disasters show, safeguards must be put into place and precautions need to be taken to ensure your company's social media presence doesn’t backfire and do more harm than good.…

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Added by Richard Valenta on December 2, 2013 at 7:30am — No Comments

Standing Out From The Crowd

In his book Customer Satisfaction is Worthless, Customer Loyalty is Priceless, Jeffrey Gitomer poses the question, “If customer satisfaction is at an all-time high, why is customer loyalty at an all-time low?”  In the car business we see that play out every day. CSI scores are at record highs but customer loyalty continues to fall and…

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Added by Al Mosher on December 2, 2013 at 7:17am — No Comments


Influencer
Dealers Advertising on Craigslist to Clean Up Their Act



The biggest selling point of advertising on Craigslist in the past was also it’s biggest drawback: it was free.

Craigslist’s Cars+Trucks has been littered with ads that, frankly, have little to do with selling a specific vehicle. 

Some of the biggest offenders are companies selling services for vehicles rather than the vehicle itself.  This ad, for…

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Added by Brian Miller on December 2, 2013 at 6:00am — 1 Comment

OfferLogix and TradeMotion Certified by Dealer.com

Dealer.com Welcomes TradeMotion and OfferLogix as Certified Providers

BURLINGTON, Vt., Nov. 14, 2013 /PRNewswire/ -- Dealer.com, a leading provider of marketing and…

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Added by Ralph Paglia on December 1, 2013 at 11:36pm — No Comments


Influencer
Where Dealership Culture Meets the Bottom Line

Added by Danny Benites on December 1, 2013 at 5:16pm — No Comments

Jeff's Steps to the sale

I am a chat vendor so my product is "more swings". But, my passion is selling! Although I want every dealer as a client, it does frustrate me when we make it so much about pricing and quotes.... not SELLING. I am a 27 year retail guy and, I have some opinions! If you'd like to become the victim of my unsolicited advice, take a look at my blogs...God-forbid, you might make some more money.…

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Added by Jeffery Sterns on December 1, 2013 at 8:00am — No Comments

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