Finding the right channel partners is essential when starting a new business that relies on relationships. That's why it gives me great pleasure to announce the first Dealer Authority partnership with a long-standing and respected company, Internet Marketing and Consulting Services (… Continue
Added by J.D. Rucker on December 13, 2013 at 5:00am —
At this point, everyone understands that Google will penalize sites that are using spammy techniques. If you're buying links, creating strange and unnatural link profiles, or gaming the system in other ways, you'll get the mighty Google hammer brought down upon you. In most of these cases, it's possible to reverse the damage. With a lot of hard work and even more patience, you… Continue
Added by Timothy Martell on December 12, 2013 at 7:25pm —
Do you know where your retargeting ads are showing up?
Added by Penny Vettel on December 12, 2013 at 10:49am —
As I mentioned in an earlier post, Social Media is an ever changing landscape. Smart dealerships make sure to keep abreast of the most recent developments and plan their marketing strategies accordingly. With that… Continue
Added by Richard Valenta on December 12, 2013 at 9:30am —
Customers don’t buy vehicles, and sales people don’t sell vehicles. Customers buy solutions to problems they can feel emotionally. Sales people are the conduit that helps customers discover those emotional solutions.
People buy from people. Customers generally do business with people they like and trust. Your customers don’t walk out of your dealership telling you that they bought from you because you are a jerk. Customers can get vehicles anywhere. Most of you are not… Continue
Added by Mark Tewart on December 12, 2013 at 7:30am —
Many of today’s luxury car brands are promoting their December holiday campaigns. But which luxury car drivers see the current month as a December to forget campaign for their car? Continue
Swapalease.com analyzed all listings of its recent Black Friday holiday promotion, which offered deep discounts to people looking to escape their car lease through transfer. Of all popular luxury brands, Mercedes-Benz saw the largest population looking to escape at 21.6% of total listings. BMW drivers…
Added by John Sternal on December 12, 2013 at 6:59am —
The battle for customers in the automotive industry is hyper-competitive.
Dealers advertise low price loss leaders and court an Internet buyer with competitive pricing that sometimes results in negative gross deals. Service departments advertise low priced oil changes to both upsell and win a new customer.
Added by Richard Holland on December 12, 2013 at 5:00am —
What? WHAT!?!? There have to be required fields on contact forms, right? There have been required fields on contact forms for two decades. Nothing could have changed so quickly that they have become unnecessary, right?
Actually, they're no longer necessary. In fact, they're a hindrance. Here's why:
People aren't stupid
Added by J.D. Rucker on December 12, 2013 at 4:30am —
Most blog posts you'll see from me are my words. However, I find myself quoting Seth Godin a lot lately. After all, he is one of the best marketing minds today. So I thought I'd share the latest since its relevant to automotive marketing...email blasts in particular.
The next time your…
Added by Britt Hoffmann on December 11, 2013 at 11:58am —
INDIANAPOLIS (December 6, 2013) – MaxTradeIn™, the free online marketplace that gives car owners the ability to trade in or sell their used vehicle by selecting trusted local dealers to compete for… Continue
Added by Rachel Boyle on December 11, 2013 at 10:54am —
Salerno Duane Commercial Trucks - 2014 Ram ProMaster Vans IN STOCK!
The Italian Workhorses - 2014 Ram ProMaster 1500, 2500 and 3500 Cargo Vans are Fully Customizable to all of your needs. Unlike most commercial vans on the market, these are fwd which makes them much easier to… Continue
Added by Jonathan Morales on December 11, 2013 at 8:00am —
Are you the CEO of your company? If you’re a sales person, and you answered no to this question, think again. To be successful you must have a CEO mentality. All successful sales people view themselves as a business within a business. Never forget that the company you work for writes and signs your check, but you fill in the numbers. Always take responsibility for everything. You are the CEO.
What does a CEO do?
First of all, a CEO designs a marketing… Continue
Added by Mark Tewart on December 11, 2013 at 7:52am —
What determines social media success? There are a lot of factors, and every single one is important. Of course we always talk about what kind of content your audience is expecting and the best ways to deliver that content across all platforms, but sometimes we have to delve a little deeper than that to succeed. That is why… Continue
Added by Erin Ryan on December 11, 2013 at 6:46am —
The folks over at DiGiorno Pizza seem to have given someone their Twitter password and said, “Go for it!” They are engaging people in the Twitter-verse in ways that would make many companies cringe. I’m fairly certain that football fans are in their target demographic so it makes complete sense that they are engaging football fans – both real and fantasy. However, they aren’t just talking to them about stats or complimenting great performances. They seem to have an affinity for trash… Continue
Added by sara callahan on December 11, 2013 at 5:29am —
SEO is a game of increments. If you take any one technique to the extreme, you can ruin the effectiveness. Not just the effectiveness of that one technique either, but your entire campaign. You need to play it smart and move slowly, accepting that—while their are certain aspects of SEO you can move fast and loud on—the majority of … Continue
Added by Timothy Martell on December 10, 2013 at 8:25pm —
Best Bed Bug Heat Treatment in NJ, NYC and CT area!
Back in Sept 2013, the NYC Health Department in Long Island reported that their facility had been infested with bed bugs. How ironic? Regardless of the location, bed bugs is a growing epidemic because one bed bug can create over 13,000 bed bugs in 6 months.
Read more here: … Continue
Added by Jonathan Morales on December 10, 2013 at 6:00pm —
Google’s Impact on Automotive's Search Is Going To Change Drastically
Will You Prepare or Play Catch Up? (Part 1)…
Added by Chris Hill on December 10, 2013 at 5:00pm —
There is one simple truth that must be recognized by all dealers. That is that the Internet plays a major role in how today’s automotive consumers research and purchase vehicles. Never before in the history of auto sales has there been a faster, more efficient way to get your brand in front of such a large audience. The Internet isn’t going away.… Continue
Added by Michael Cirillo on December 10, 2013 at 1:06pm —
How Often Should Your Advertising Messages Change? Continue
► How Consistent Is Your Content?
► When Should You Update Website Sliders?
► How Long Should Campaigns Run?
► When Do You Need A New Commercial?
Do you have the type of personality that you feel you must always be changing your marketing strategy for it to work? To build your brand you need to convey a consistent message with content that is recognizable across multiple platforms. That's this week on…
Added by Paul Potratz on December 10, 2013 at 9:10am —
Is it plausible to believe that in the not too distant future, we as consumers may only have four or five different cars to choose from? Imagine for a moment that all the fine automobiles that manufacturer’s produce today are no longer for sale at a dealership down the street. The Government today has determined those vehicles are now unsafe, too expensive or just plain subpar. You didn’t know your vehicle was wrong for you – thankfully, our Government was there to let us know our… Continue
Added by Eric Hinkle on December 10, 2013 at 9:01am —