Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
“I have no idea what you are talking about.” That was the response of the dealer who currently signs my paycheck. This was in a board meeting of approximately twenty people who were discussing a planned expansion of the dealership’s operations. Of course this included a renewed push into our online marketing campaigns. My direct superior and I make up the online marketing…Continue
The Potratz team along with Cory Mosley will be at NADA 2014 holding workshops and demos at booth #6813 and answering your questions about digital marketing within automotive advertising.
Join us at the New Orleans Earnest N. Morial Convention Center January 24-27, 2014 in New Orleans, Louisiana.…
Added by Paul Potratz on December 17, 2013 at 8:58am — No Comments
In business, compounding interest is often referred to as the “Eighth Wonder of the World.” In business, and especially sales, I compare the compounding effect of interest to the compounding effect that occurs with current customers who can become repeat customers and referral machines.
You may have seen examples of how someone can start an Individual Retirement Account when they are 25, invest $2,000 a year and by retirement age they will have a significant seven-figure…Continue
Added by Mark Tewart on December 17, 2013 at 7:30am — No Comments
What is your Internet marketing department doing to ensure that ready-to-buy customers will choose to visit your dealership?
By now most of us have read or heard the statistic from J.D.…Continue
Added by Josh Vajda on December 17, 2013 at 7:00am — No Comments
I was going through the profiles of some businesses that I follow on social media when I noticed something that was highly discouraging. Some had statements on their Twitter pages that read something to the effect of “a retweet does not mean we endorse it.” On Facebook, there were disclaimers added to the about section that read “liked, commented on, or shared content does…Continue
Added by J.D. Rucker on December 17, 2013 at 4:00am — No Comments
Car Dealer uses "Hummer Tax Loophole" to Educate Commercial Vehicle Buyers and Close More Deals In December
I received the following commercial vehicle buyer targeted explanation of the tax advantages businesses can gain by purchasing one or more new vehicles before December 31st. I received in my overcrowded Gmail inbox, where it caught my attention and I found it to be so compelling that it merited being…Continue
Added by Ralph Paglia on December 16, 2013 at 7:30pm — No Comments
Here is the latest Used Car Market Report from Ricky Beggs and Black Book. There were definitely some interesting results from the market study and detail analysis. The initial chart I looked at shows the level of change in…Continue
Added by John Sternal on December 16, 2013 at 11:19am — No Comments
A member of my team sent this picture to me this morning:
For those of you with direct reports, how important is it to your department that you are seen as the "leader" as opposed to the "boss?" Is there ever a case that being the "boss" is beneficial, or is it always a detriment to the productivity of your team? Would your department see a change in…Continue
Trying to find the perfect Gift for that VW Fan in your life??
Added by Ken Beam on December 16, 2013 at 9:41am — No Comments
ALBANY, N.Y. – December 16th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its dealership management system (DMS) is integrated with two of the five modules in MOC1 Solutions' Fixed Ops SDSTM (Service Drive Suite) technology platform. Auto/Mate has completed full integration with MOC1 Solutions' Track and Schedule products and is in the process of integrating with their three remaining modules…Continue
Added by Mike Esposito on December 16, 2013 at 8:31am — No Comments
There are 24 hours and a total of 1,440 in every day. Successful people just seem to get a lot more done in a day than unsuccessful people. The main reason is successful people keep the main thing the main thing. Success is not an accident.
First, you must be honest about your strengths and your weaknesses. Spend your time in what you are strong at and delegate what you are not. A sales person reading this article may immediately think they don’t have anyone to delegate to.…Continue
Added by Mark Tewart on December 16, 2013 at 7:30am — No Comments
Many people wonder how they can effectively use SMS (text messaging) in the dealership without putting themselves at risk of:
A. Offending the customer with too many messages
B. Being sued for inappropriate use of SMS messaging
In this week's episode of my Automotive Sales & Marketing HOA I shared 3 ways to use SMS at your dealership.
This week's video is below. Tune in EVERY Monday morning at 9AM Eastern to …Continue
Added by Mathew Koenig on December 16, 2013 at 6:53am — No Comments
Last month, Facebook announced a new like share button, a strategy for the social network to help facilitate the spread of content through the web…even more than they already do.
The strategy revolved around the new Like-Share combo button, a button that is literally just the Like and Share buttons merged together in one…Continue
I’m not a big fan of redundancy, especially on social media. Under normal circumstances, if you have good plugins and widgets properly placed on your blog, there’s no reason to have others. If you want to annoy me with a blog post, put an inline plugin, a floating plugin, and another one at the bottom. Oh, and throw in a “Share It” widget just in case three ways to…Continue
A timely response is key to your website live chat success
The photo with the faces in the snow on the French police cars is cute. Not responding to a chat request isn't. In fact, it's downright rude and insulting! Putting a live chat invite on your dealership website is a promise, a contract even, that you will respond within a few moments to answer a visitor's questions when they…Continue
Added by Big Tom LaPointe on December 14, 2013 at 11:00pm — No Comments
Admiral Nissan has the 2014 Nissan Rogue in stock in South Jersey!
Nissan has finally redesigned their popular Rogue for 2014 with 3 rows of seating! There are many videos and bloggers discussing the lack of room for the 3rd row seating. I believe this is something that Nissan can improve on over time but having a crossover with 3-rows of seating competing in this segment is perfect for them!…Continue
Added by Jonathan Morales on December 14, 2013 at 9:00am — No Comments
I almost didn’t give it that title. I mean, come on, how pretentious is that! Naming a blog post after one of the most important business books ever written? Well, I did say almost…
There is a huge difference in doing social and being social. Doing…Continue
Words are cheap. What matters is the true belief system behind your words and the actions you take because of those belief systems. Economies don’t improve, people improve. Waiting for something to happen is for losers. The most important economy is the one created between your ears.
During down markets you have to get creative to make things happen. Although you may not be able to push a new car market if it’s not there, you can niche market, create affiliations, utilize…Continue
Added by Mark Tewart on December 13, 2013 at 7:30am — No Comments
In the modern business world it has taken on a different meaning. In that context, it now refers to the loss of production, sales and/or revenue over time as…Continue
Added by Al Mosher on December 13, 2013 at 7:09am — No Comments
In the past, the right mixes of traditional and media buys wrapped up in the bow that is your demographic was all it took to catch consumer’s attention and bring them into your dealership. Then Al Gore invented the Internet and everything changed. Not all at once, mind you, but it did and still is. Attracting attention to your business today is more difficult than ever. It…Continue
Added by Mike Gorun on December 13, 2013 at 6:00am — No Comments