Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Hopefully you were too busy enjoying the holidays this week to see the story about the McDonalds employee resource website that told its employees to lay off fast food, lest they become fat! The restaurant giant quickly took down the site…Continue
In my 30 years in the business, I have never seen such a lack of civility, leadership and professionalism in the automotive industry. You can find managers anywhere, but developing leaders is a much more challenging task. Managers are integral, but leaders are essential. It does not take character, guts or vision to manage things, but it takes all three to lead people.
Here are common characteristics I see quite often from managers in dealerships…Continue
Added by Mark Tewart on December 27, 2013 at 8:00am — No Comments
I've written before about the benefits of using a plugin to boost your SEO on Wordpress. It's simply a game changer as far as SEO is concerned.
It can take a decent blogger with a modicum of SEO knowledge and bring them to the next level. It is one of…Continue
Added by Timothy Martell on December 26, 2013 at 6:00pm — No Comments
The last quarter of the year rolls around and you begin to hear some common refrains:
Here's the reality for most people who make these statements: The calendar is the only thing that changes.
If you are waiting for the calendar to change…Continue
Added by Mark Tewart on December 26, 2013 at 8:00am — No Comments
2013 was awesome for many of us on all three sides of the ball - dealers, vendors, and OEMs - and 2014 is trending towards being even better for many. On the other hand, the dangers popping up in many marketing disciplines are…Continue
There's an interesting development brewing in the world of SEO. Of course by this point you've heard about Authorship (that's with a capital A thank you very much) and exactly what it means to Google, but it turns out it is going to go deeper than just slapping your name onto posts. Authorship is going to tie in with…Continue
Added by Timothy Martell on December 25, 2013 at 6:17pm — No Comments
There is a startling way for most dealers to double their business – fire their advertising agencies. Dealerships spend an enormous amount of money on advertising for new customers. Unfortunately, often that money is wasted. The money is wasted because the agencies are strictly placing ad dollars in media and doing production. Often, the ad dollars are spent without any knowledge and use of direct response marketing, and the game plan that will be used towards keeping those…Continue
Anyone seen the new Special Edition 2014 SRT Viper GTS with the Anodized Carbon Package?
The staff at Jeep Chrysler Dodge City just did a very good write up of the 2014 SRT Viper lineup which should be available at their Greenwich SRT Dealership shortly.
I'm not sure how I feel about the special edition SRT Viper but I really do like the…Continue
Added by Jonathan Morales on December 24, 2013 at 9:00am — No Comments
In the last several years, I have had a revelation about the art and science of sales. The answer to sales success is within all of us. The answer is simple but the key to unlock the answer is elusive.
If you were to go back to the late 1800s, the first formal sales training provided by the likes of J. Edward Douglas and others, you will find teaching geared toward techniques — tie-downs, inverted tie-downs, etc. For more than a century now, sales people have been trained…Continue
Added by Mark Tewart on December 24, 2013 at 8:00am — No Comments
In the October 2013 edition of Dealer magazine, I examined a phenomenon that occurred last Christmas.
Partnering with luxury shopping site Gilt.com, Starbucks offered an ultra-exclusive…Continue
|by Hailey L. Petway , Digital Advertising Analyst|
In a move that went largely unnoticed last month, Google and Bing have…Continue
Added by CDK Global on December 23, 2013 at 12:15pm — No Comments
Hello and welcome to this week’s edition of Beggs on the Used Car Market. I’m Ricky Beggs, Editorial Director at Black Book. We have completed the final full week of auction and market activity for 2013 as the final two weeks on the…Continue
Added by John Sternal on December 23, 2013 at 10:49am — No Comments
Great managers view themselves as coaches more than managers. There is an old adage: “Lead people and manage things.” There is a fine line between creating and utilizing systems and processes and micromanaging details without emphasizing the power of personal interaction.
Good systems and processes should allow employees to raise their performance by giving them confidence in their direction and lessening the burden of the manager and coach from having to constantly inform…Continue
Added by Mark Tewart on December 23, 2013 at 8:00am — No Comments
To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss it."
That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly enough, it wasn't too long ago that I was preaching the reverse;…Continue
Added by J.D. Rucker on December 23, 2013 at 5:00am — No Comments
There has been a growth in what used to be simply known as a pound sign, the hashtag, what it is more commonly known as today, has become a relevant hyperlink that can connect like-minded people when used repeatedly. Unfortunately, some people misuse hashtags in a…Continue
Added by Erin Ryan on December 21, 2013 at 8:22am — No Comments
A new online marketplace at www.WantALease.com has launched with the promise of helping car dealers connect and engage with car lease shoppers online. Dealers currently offer lease deals through a variety of platforms, but WantAlease.com is the first online marketplace to help them sell new leases to customers locally and in other parts of the U.S.
With WantALease.com, car shoppers throughout the country can…
Added by John Sternal on December 20, 2013 at 12:23pm — No Comments
by Katy Scheck, Director, Interactive Marketing/Marcom
Singles today have dozens of online dating …Continue
Are you constantly shifting between exposing inventory on your website and merchandising? If you're looking to maximize your ROI, striking that perfect balance is key. That's this week on Hard Facts.
Added by Paul Potratz on December 20, 2013 at 8:35am — No Comments