Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Added by Ken Beam on December 31, 2011 at 9:39am — No Comments
What a year we've had. There were ups and downs, but I'm so looking forward to next year. I had the privilege of working with enough dealers to see an even bigger need for training in 2012. But, my challenge is not that I see it, but getting dealers to see it as well. As many in my industry know, the most common objection to training of any kind is that the dealer has it handled. They just don't see a need. In my opinion, many of them just don't see!
For example: Follow-up. …Continue
Added by John Fuhrman on December 30, 2011 at 6:51am — No Comments
Added by John Fuhrman on December 30, 2011 at 4:21am — No Comments
WISHING EVERYONE HERE AT ADM A GREAT 2012.
MAY ALL YOUR CHALLENGES/OBSTACLES BE OVERCOME.
MAY YOU LEARN A LOT AND MAKE YOURSELF EVEN MORE VALUABLE TO THE MARKETPLACE.
MY WISH IS THAT EACH OF YOU ARE ABLE TO PROVIDE FOR YOUR FAMILIES, MAKE YOUR DREAMS A REALITY AND MAKE ALL THOSE AROUND YOU BETTER FOR KNOWING YOU.
THANKS TO RALPH PAGLIA AND HIS STAFF FOR PROVIDING THIS FORUM.
GO FAST AND BE STRONG AND MAKE PEOPLE REMEMBER YOU!
Added by David T. Gould on December 29, 2011 at 6:12pm — No Comments
Inbound marketing is the practice of getting yourself “found” by people already learning about and shopping in your industry. For dealers, this means …Continue
Added by Justin Braun on December 29, 2011 at 8:00am — No Comments
The Douglas Auto Group had it`s 1st Annual Food-Drive organized by our Social Media Mgr. Patrick Nash and that turned out to…Continue
Automobile Trainers/Vendors...Question for all of you: How often while at a dealership doing what you do are you asked a question concerning hiring salespeople,staffing their BDC or internet dept? The question you get asked could be as straight forward as I need more or better salespeople,where and how do I get them or as vague as I don't have the right people to achieve what I need to achieve to sell more cars and make more gross...."If I just had a couple more "studs" I'd be set.How often…Continue
Added by Jodi Adkins on December 28, 2011 at 12:12pm — No Comments
There was a rather under appreciated, press release about Micorsoft's most recent attempt to engage in the automotive DMS Platform space. Take a moment to read the…Continue
Added by AutoUpLink Tech on December 28, 2011 at 9:06am — No Comments
A few more days and we will say finally Good Bye to 2011 and a hopeful "Hello 2012". With blog posts, articles and predictions all over the net on "what will bring 2012", I wanted to focus on one "item" you should definitively have on your Resolution List 2012...
- M O B I L E M A R K E T I N G -
With an enormous increase of consumers upgrading from regular cell phones to smartphone devices (31% of 271 million phone subscribers using now smart devices [Nielsen…Continue
Added by VJ on December 28, 2011 at 9:00am — No Comments
Digital Dealer Workshops Houston Texas 01/17/2012
Workshop Tracks Include: Automotive e-Commerce; Social Media & New Technologies; Sales, Process & Fixed Operations; and Websites, Marketing & Analytics
Dealer Communications, the leading multi-media information source for automotive dealers and managers, will hold a one-day…Continue
The last 3 years, infographics have grown as one of the most effective marketing tools available. They're easily sharable on social media, can offer tremendous SEO benefits, and can help your dealership offer content that people enjoy seeing.
Still, it's also the most underutilized tool by the automotive industry. A lot of it is our fault; vendors in the automotive space have seen infographics as too challenging and too expensive to bring to market. We've had a handful of…Continue
Representing more than 1.7 billion consumers worldwide, of which 77 million are in the US, the so-called ‘Millennial’ generation (aka. ‘Generation Y’) is presenting marketers with some new challenges and changes as it comes of age and takes the reins of the global consumer economy, according to a study by Aimia (formerly Groupe Aeroplan).
To compare the attitudes and behaviors of Millennials (born between the…Continue
Added by Mike Gorun on December 27, 2011 at 9:28am — No Comments
For sure, sales associates must…Continue
I am GIVING AWAY $1,000 CASH… (Again!)
Take a look at http://www.automotiveinternetsales.com I JUST gave away $1,000 CASH the other day and am about to do it AGAIN!!
I am so thankful for being a Car Salesman. I can NOT imagine what my life would have been if I never stepped foot onto that showroom floor and took a chance selling cars. I went from being a BROKE College…Continue
Added by Sean V. Bradley on December 26, 2011 at 12:14pm — No Comments
We all have one week of work before 2011 becomes a collection of files to be stored away. Sure, we'll go back and get some things for this years taxes. Perhaps even take a look at some trends that occurred during the year. But what are the things that will make 2012 a better year for you? Chances are, there will be talk of improvement, higher numbers, better grosses, and maybe even a reduction in expenses. But, it will all fade before the Christmas decorations are taken down.
10) TRUEChair to promote fair pricing for furniture
9) TRUECarat to assist in jewelry purchases
8) TRUECrib keeping real estate on the up-n-up
7) TRUECat either for pet-stores or brothels
6) TRUECarriage fair transportation pricing in Amish communities (cost to dealers is 1 goat)
5) TRUECall equal phone service for all
4) TRUECow (do you know the "actual" cost of a gallon of milk or pound of beef?)…
As an Internet Sales Director who utilizes Adword Campaigns to drive traffic to my site I am constantly searching my own keywords to learn what my competition is doing . Recently I was going over my "Used" keywords and kept noticing a trend regarding Carmax and how they were the only "Dealer" whose Ads contained a star rating base on Google reviews that was not tied to a specific place page . Intrigued by this I decided to delve in further and what I found bothers me to my core and…Continue
Joe Rundell, World Class Artist Commissioned by Back to the Bricks Committee.
Joe most recently shared the spotlight with Mark Ruess, President of General Motors at Hank Graff Chevrolet in Davison, Michigan.The November 3, 2011 event at the Graff dealership marked Chevrolet’s 100th Birthday. Also joining in on the fun was Pinky Randall, AKA, “Mr. Chevrolet”, and his 1914 Chevrolet Light Six, the only Light Six known to still exist. David Chappell,…Continue
Added by Thomas A. Kelly on December 24, 2011 at 10:46am — No Comments