Automotive Digital Marketing

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All ADM Member Blog Posts (13,947)

Bernarsdville VW Receives Prestigious Performance Recogntion from VOA

Letter sent to Dealer by Volkswagen of America as posted on:

http://www.bernardsvillevw.com/ou/bernardsville-volkswagen

"I would like to take this opportunity to congratulate you and your sales team, on behalf of the Volkswagen Group of North America, the Eastern Region and Area 2, for an outstanding sales effort in 2007. In many cases a team will distinguish itself by… Continue

Added by Ralph Paglia on February 13, 2008 at 11:30am — No Comments

ADP Dealer Services Launches Digital Advertising

HOFFMAN ESTATES, Ill.--The Dealer Services Group of Automatic Data Processing, Inc. today announced the launch of Digital Advertising, a comprehensive managed solution for maximizing a dealership’s online reach and overall marketing results.



ADP’s Digital Advertising is specifically designed to:



* Generate more Showroom and Web traffic

* Deliver higher quality Web Leads and Phone Calls

* Increase Dealer web site conversion rates

* Communicate the Dealer’s… Continue

Added by Ralph Paglia on February 12, 2008 at 10:00pm — No Comments

Spring 2008 Digital Dealer Conference and Exposition Speakers - Gaylord Palms Resort in Orlando, FL

The planning of the speaking program for the Spring 2008 Digital Dealer Conference & Exposition is well under way and promises to not only build on the previous two events, but will reach even higher in helping fulfill attendees’ goals and aspirations.

This is a conference put on by Dealer…

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Added by Ralph Paglia on February 7, 2008 at 9:30am — No Comments

comScore Releases Rankings of Top U.S. Internet Properties

comScore Releases Rankings of Top U.S. Internet Properties Based on Number of Display Ads Delivered

Yahoo! Sites Ranks as Top Ad Publisher with 19 Percent Share of Online Display Ads…

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Added by Ralph Paglia on February 6, 2008 at 9:30pm — No Comments

The Digital Marketing Year 2007

comScore has released their annual web site metrics summary in a recently released report, The 2007 U.S. Internet Year in Review highlighting the major trends in U.S. Internet activity. The study finds that that top gaining properties and site categories featured some of the top Internet brands, including Google, Facebook, Wikipedia and Craigslist.

  • Social networking giant Facebook.com reaped the benefits…
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Added by Ralph Paglia on February 6, 2008 at 8:49pm — No Comments

Travel Schedule for week of January 18th

Friends,

I will be travelling to the following places for business this week:

Walnut Creek, CA

Pleasanton/Livermore, CA

Fairfield/Napa, CA

Please let me know if you live/work in these areas and would like to know more about BZ Results or the consulting solutions I provide to retail customers.

Have a great day!

Gary Montoya, Regional Client Manager, BZ Results 253-988-9098

Added by Gary Montoya on February 5, 2008 at 6:26pm — No Comments

Travel Schedule for Week of January 11th

Friends,

I will be travelling for business this week to:

Las Vegas, NV

Lake Havasu, AZ

St. George, UT

Please let me know if you live/work in these areas and would like to know more about BZ Results or the consulting solutions I provide for retail customers!

Added by Gary Montoya on February 5, 2008 at 6:00pm — No Comments

NEW Laser Stream Video Website

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Added by Jonah Jones on February 5, 2008 at 12:58pm — No Comments

Honda’s deliberate path drives sales growth

Limited vehicle line, attention to detail keys to automaker’s success

Image: Mendell and Fukui
John Mendell, left, an executive vice president for…
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Added by Ralph Paglia on February 4, 2008 at 7:50pm — No Comments

A Series of Small Steps Leading to Improvements

Angela Ericson -- the EXCELL facilitator for SanTan Honda Superstore of Chandler

(Formerly Honda Cars of Mesa) – lives and breathes the concept of “continuous improvement.” She is rock solid in the belief that there isn’t any job task that can’t be improved, streamlined, or even possibly…

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Added by Bill Pike on February 4, 2008 at 12:30pm — No Comments

Grabbing Those Valuable Search Minutes

FEBRUARY 4, 2008



Paid search continues to attract a large proportion of US online ad spending.



How much do advertisers spend for paid search relative to the audience for those ads?

Viewed by the people marketers look to reach,…

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Added by Ralph Paglia on February 4, 2008 at 9:27am — No Comments

Search Engine Optimization (SEO) Web Based Toolset

Keyword-Rich Domain Suggestion Tool Having a KEYWORD-RICH domain name is an important factor of Search Engine Optimization.  This tools will suggest keyword rich domain names.…

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Added by Ralph Paglia on February 2, 2008 at 4:00pm — No Comments

List of Best and Worst Practices for Search Engine Optimization of Dealership Web Sites

Here is a SEO Action Item list organized into sections and item numbers. Each section contains a list of the factors that affect dealership web site rankings with Google, MSN, Yahoo! and the other search engines. Each SEO Action Item contains a positive (+1), negative (-1) or neutral (0) rating factor because I believe a point based weighting scale is helpful when trying to better understand the impact each action…

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Added by Ralph Paglia on February 2, 2008 at 3:00pm — No Comments

NeoSynergy signs up 100th Web client - By Joseph Szczesny Of The Oakland Press

BLOOMFIELD HILLS - A new, local start-up company has already signed up 100 customers for its Web-based applications.



Automotive retail software and services provider NeoSynergy Inc., which was organized in November through a merger of two existing software companies, said this week that it has signed the 100th dealer to use the firm's Best Deals Web-based advertising application - only one month after the software became available.



"Car dealers love Best Deals because it… Continue

Added by Todd Ridley on February 2, 2008 at 11:30am — No Comments

Lithia Motors Names Auto Dealer Traffic as Search Engine Marketing Provider

Lithia Motors Names Auto Dealer Traffic as



Search Engine Marketing Provider…





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Added by Tanesha White on February 1, 2008 at 10:56am — No Comments

NEOSYNERGY SIGNS 100TH AUTO DEALER IN FIRST MONTH OF LAUNCH

Software provider also introduces strategic partnerships and plans for 2008 NADA Convention.

BLOOMFIELD HILLS, Mich., Jan 30, 2008 – Automotive retail software and services provider NeoSynergy, Inc. today announced that it has signed the 100th dealer to use the firm’s Best Deals Web-based advertising application – only one month after the software became available.



The unique technology enables dealers to advertise their best deals and special pricing on new vehicles via the Web… Continue

Added by Todd Ridley on January 30, 2008 at 11:30am — No Comments

What an amazing resource... Thanks Ralph!

I am impressed by this site. Great idea. Great ideas. I love what I see so far. I hope to add this to my regular web stops.

Added by Jonathan Dawson on January 29, 2008 at 9:01pm — 1 Comment

First Time Car Buyer Information Gathering

“Surf’s Up” Less than a generation ago, searching for automotive information focused primarily on media sources such as newspapers, print advertisements, radio, and television. Potential customers also relied on word-of-mouth and advice from peers and family, as well as surveying vehicles at the local dealerships.



Download…

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Added by Ralph Paglia on January 26, 2008 at 9:30pm — No Comments

Getting More Out of New-Car Leads

How You Acquire, Manage New-Car Leads Determines the Sales Results

Whether you’re planning to start buying new-car leads or drive additional performance from your existing program, your success essentially hinges on two points: where you purchase the leads and how you manage them. Effectively working with new-car shoppers not only helps you close more new-car sales, but it also can boost sales in your used- and certified…

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Added by Ralph Paglia on January 26, 2008 at 9:30pm — No Comments

Chrysler Plans Further Cuts in Fleet Sales

From the auto rental news: "Chrysler LLC expects its domestic market share to fall in 2008 as it pares sales to rental-car companies to focus on selling vehicles to consumers Bloomberg News reports. Chrysler had 12.9 percent of U.S. auto sales in 2007, according to Autodata Corp. That ranked it No. 4 in the United States, trailing General Motors Corp., Toyota Motor Corp. and Ford Motor Co. Cutting discounted sales to business customers such as… Continue

Added by moti kahana on January 24, 2008 at 4:52pm — 3 Comments

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