Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Wantalease.com Data Shows that Cars and SUVs could offer Attractive Lease Deals for December Year-End Promotions based on November Lease Trends
Wantalease.com, the nation’s first online marketplace for new lease deals, reports the latest update on new lease offerings for the month of November, and forecasts new leasing trends for the month of December. Several manufacturers offered attractive discounts and competitive pricing on compact cars and SUVs, while most luxury and…Continue
Added by John Sternal on November 26, 2019 at 10:13am — No Comments
Bredemann Lexus sold to Fields Automotive Group
Irvine, CA, November 25, 2019 – Kerrigan Advisors, one of the leading sell-side advisory firms to auto dealers in the US, represented and advised Bredemann Lexus, located in Glenview, Illinois in its sale on November 18, 2019. The buyer is Glencoe, Illinois-based Fields Automotive Group, ranked number 27 in Automotive News’ Top 150 Dealership Group List. Opened in 1990,…Continue
Added by Crystal Hartwell on November 25, 2019 at 6:40am — No Comments
This could—more or less so – be the right time. Or now. Or turn it on now. Or off now.
Except it doesn’t work because you’re on again and off again.
Added by Jim Flint on November 22, 2019 at 8:17am — No Comments
You don’t have to look very far to see that Video Marketing is the future of digital marketing. Not only is it cost effective, easy to create and use video online, but consumers favor video on almost every…Continue
Added by Ken Beam on November 20, 2019 at 7:39pm — No Comments
El Monte Honda sold to Car Pros Automotive Group
Irvine, CA., Tuesday, November 20, 2019 – Kerrigan Advisors, the leading sell-side advisory firm to auto dealers in the US, represented and advised on the sale of Los Angeles County-based El Monte Honda, owned by Steve Nelson and business partners, to Washington-based Car Pros Automotive Group. This is the first Honda dealership for Car Pros, a west coast-based…Continue
Added by Crystal Hartwell on November 20, 2019 at 7:36am — No Comments
With the increasing demand for service repairs, dealers are scrambling to recruit more technicians. At the same time, the pool of experienced technicians is dwindling, as not enough new technicians are entering the workforce -- and demand will only increase.
Regardless of how much money your dealership may spend to expand your facilities to…Continue
Added by Dan Beres on November 19, 2019 at 5:36am — No Comments
Added by Ken Beam on November 17, 2019 at 7:15am — No Comments
However, flooding their inboxes with daily communications poses risks. Too many emails and your customers will lose trust in your business and unsubscribe from future marketing.…Continue
Added by Doug Van Sach on November 15, 2019 at 7:04am — No Comments
Lease Approval Ratings Drop Slightly to 68.8% in October Following Increase in September
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.8% approval rate in October, a modest dip from the September rate of 72.9%.…Continue
Added by John Sternal on November 14, 2019 at 9:04am — No Comments
Auto Loan Originations Observations
Originations through June 2019 reported as of August 2019
Added by John Sternal on November 14, 2019 at 8:53am — No Comments
With so many “sure-fire ways” to boost leads on social media, it can be challenging to determine which techniques actually are successful for your dealership. Paying attention to the metrics of certain strategies and campaigns on social media will point you to the most effective ways to generate leads. Read on for tips to determine the best lead generation techniques on social media.…Continue
Added by Dixie Somers on November 13, 2019 at 2:16pm — No Comments
It costs most dealers about five times as much to acquire a new customer than to retain those they already have. Yet, increasing customer retention by as little as five percent can increase profits by up to 95 percent, according to the research group Bain & Company.
That’s because loyal customers and enthusiastic fans will keep coming back - and they’ll refer friends and family to your dealership. Loyal customers also tend to prioritize great customer…Continue
Added by Bill Wittenmyer on November 11, 2019 at 7:14am — No Comments
Predictive personalization key to matching precedent set by non-auto retailers
Chicago, IL—November 11, 2019— The online shopping experience offered by the majority of dealerships fails to meet customer expectations, according to a new Affinitiv survey of 1,000 automotive consumers. While 76% of recent car buyers said it was important for the dealer website to be personalized, only 26% of respondents agreed that dealers…Continue
Added by Scot Eisenfelder on November 11, 2019 at 4:58am — No Comments
Albany, N.Y. – November 11, 2019– Auto/Mate Dealership Systems has been recognized as one of the 48 Best Places to Work in New York State’s Capital region by the Albany Business Review. Auto/Mate is one of 12 companies honored in the “large companies” category with more than 150 employees. This marks the 10th straight year that Auto/Mate has won…Continue
Added by Mike Esposito on November 11, 2019 at 3:59am — No Comments
One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…Continue
Added by Courtney Evans on November 8, 2019 at 6:36am — No Comments
If you hadn’t heard, Google removed the Average Page Position from reporting.
As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.
What do I…Continue
Added by Jim Flint on November 8, 2019 at 6:15am — No Comments
When people think of recalls, at least in our industry, most think about vehicles. For many consumers, merely contemplating spending their time at a dealership waiting for a recall to be repaired or losing the use of their car for some time, seems draining and inconvenient. But most consumers probably don’t consider the potential risks recalls can pose to…Continue
Added by Dan Beres on November 7, 2019 at 7:00am — No Comments
Albany, N.Y. – November 4, 2019 –Auto/Mate’s 2019 User Summit was the largest one yet, with nearly 300 total attendees. The three-day event in Nashville, TN offered Auto/Mate’s customers a variety of educational workshops, presentations and training sessions. Attendees walked away knowing how to better utilize Auto/Mate’s dealership management system (DMS) to improve work productivity and implement more efficient processes in their dealerships.
“It may sound…Continue
Added by Mike Esposito on November 4, 2019 at 7:09am — No Comments