Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing…Continue
Added by Brett Sutherlin on November 30, 2018 at 7:25am — No Comments
Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …Continue
Added by Todd Smith on November 29, 2018 at 7:00am — No Comments
It has been reported that GM will be eliminating several passenger cars, including the Chevrolet Volt and Chevrolet Cruze, two compact vehicles that were held up as examples of the automaker's post-bankruptcy revival. The decision comes as Americans are reducing…Continue
Added by John Sternal on November 29, 2018 at 6:00am — No Comments
Quite simply, it's about reach. Most dealerships can reach about 50 percent of their customers…Continue
Added by Kevin Winter on November 28, 2018 at 7:00am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, announced today its latest lease trends report with highlights from the third quarter of 2018. According to the report, search traffic is up significantly year-over-year for most brands with the exception of brands such as Acura (-7%) and Hyundai (-11%), which continue to…Continue
Added by John Sternal on November 28, 2018 at 6:00am — No Comments
It all depends on what country you are driving in.
When you fill up $50 of fuel in a Ford Fiesta in the UK, you could drive for an average of…Continue
Added by Ralph Paglia on November 27, 2018 at 4:30pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…Continue
Added by Black Book on November 27, 2018 at 7:30am — No Comments
But this is also the moment when a sale might fall apart. Many commit the mistake of being overeager. You've got the fish on the hook but you're quick to pull the line.
How can you finalize…Continue
Added by Roger Kalinowski on November 26, 2018 at 1:36pm — No Comments
Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment (ROI).
Sounds simple, right? It is – and it starts with a digital-first strategy. This variation on multi-channel marketing uses digital media channels (such…
Added by Kate Spangler on November 26, 2018 at 7:00am — No Comments
Internet has turned out to be an excellent medium to sell your car. If you have no experience in online selling, you may confront certain critical situations in the process. Here you will learn about some of the dangers you may come across when sell your car online in London and how to refrain from them. As scammers are present everywhere, you…Continue
Added by Autoego on November 25, 2018 at 11:30pm — No Comments
Added by Black Book on November 20, 2018 at 8:00am — No Comments
Many individuals the US use automatic shipping solutions to transport their vehicles, whether locally or internationally. There many documents that have to be exchanged between you and your automobile shipping support agency when you wish to deliver a automobile. One such papers is the Invoice Of Lading, which provides as a lawful contract between you and your automobile shipping solutions company. The law requires a Invoice of Lading for automatic shipping to be prepared by your…Continue
Added by jeni on November 20, 2018 at 4:40am — No Comments
FieldEngineer.com marketplace now has a market presence in 175 countries worldwide with over 40,000 active Engineers. Below is our heat map which shows how we have covered most part of the world with this great idea called as FieldEngineer.com. We have made it free and easy for businesses to get their work done seamlessly in 175 countries. In just a few steps you can…
Added by devinaresh on November 19, 2018 at 11:30pm — No Comments
LAWRENCEVILLE, GA (November 19, 2018) – According to Black Book® data, the average price of a used vehicle for model years 2013-2017 changed -1.9% during October, a noticeable drop compared to the previous month when values were unchanged. The -1.9% change was also the largest monthly price decline dating back to January. Cars changed -2.4% and trucks changed -1.6%.
Unlike September, when eight segments either retained their value or saw increased, every truck and car…Continue
Added by Black Book on November 19, 2018 at 10:03am — No Comments
Search engine optimization can be a confusing thing.
As search engine algorithms frequently change many find it hard to keep up with the latest trends and best practices in order to maintain high website rankings.
Well, the 800-pound gorilla in the room…Continue
Added by Brett Sutherlin on November 19, 2018 at 9:00am — No Comments
I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-qualified them and decided they…Continue
Added by Steve White on November 19, 2018 at 7:11am — No Comments
Albany, N.Y. – November 19, 2018 – Auto/Mate’s annual User Summit in San Antonio was its most successful to date. The three-day event offered 145 Auto/Mate customers a variety of workshops, presentations, and training sessions designed to help them better utilize their dealership management system (DMS) and increase productivity. Representatives from seventeen exhibitors and sponsors also attended the event,…Continue
Added by Mike Esposito on November 19, 2018 at 5:57am — No Comments
Instead, they are recycling the auto parts already existing to ensure that people can meet their need for new automotive parts and yet our planet does not have to bear the burden of the same. Since more and more Australians are aware of this phenomenon, they also contribute towards fostering a better, cleaner, and healthier environment around us by opting for…Continue
Added by Erric Ravi on November 17, 2018 at 8:32am — No Comments
As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer data in your DMS.
Partnering with the right marketing vendor is the first step.…Continue
Added by Kevin Winter on November 16, 2018 at 7:12am — No Comments
Lease Approval Ratings Rise Slightly Following -3.9% Dip in Month of September
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 70.9% approval rate in October, a slight rise from the September rate of 69.8%.
The number of lease approvals is significantly higher than the same time last year, as just 55.6% of lease applicants were approved in October 2017. Another 61.5% were approved in October…Continue
Added by John Sternal on November 15, 2018 at 8:43am — No Comments