Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Part 2 of "Can You See The Forest For The Trees?"
If reputation is the forest and reviews are the trees, I begin again by…Continue
Added by Tom Gorham on November 30, 2014 at 12:00pm — No Comments
Added by Tom Gorham on November 29, 2014 at 8:00pm — No Comments
Shoppers ready to spend money, combined with manufacturers launching massive incentives and ad campaigns, make the holiday season ripe for increased website traffic. These factors also make a quality live chat service a must to capitalize on all this extra dealership website traffic. More than any other time of the year, buyers are in a rush to find the information they want and need on the products…Continue
Added by Big Tom LaPointe on November 29, 2014 at 2:00pm — No Comments
Dealer eTraining founder, Stan Sher is excited to celebrate the four year anniversary since launching this national training and consulting firm that specializes in automotive internet sales and business development success for car dealerships.
PRLog - Nov. 28, 2014 - SOMERVILLE, N.J. -- It was just four years ago this week that the world would turn upside for automotive Internet sales and…Continue
Starbucks recently announced plans to roll out a delivery service in some key major markets. This follows on the heels of an initiative which allows customers to place their drink orders via smartphones, so as to minimize wait times.
Starbucks has a very loyal customer base and many locations…Continue
Added by Richard Holland on November 28, 2014 at 5:30am — No Comments
The largest complaint that consumers have when considering a vehicle purchase is the fact that the process takes too long. Even with all the new technology processes that dealerships have employed over the past few years, the purchase process is still as long and cumbersome as it was twenty years ago.
AutoNation recently started to roll out a vehicle purchase…Continue
Added by Mike Gorun on November 26, 2014 at 6:00am — No Comments
The days of ‘black box’ digital advertising packages appears to be coming to a close. Black box refers the idea that you pay your digital vendor or agency a monthly amount to provide a host of online services and they ‘optimize’ it among various digital…
Added by Ed Steenman on November 25, 2014 at 8:30pm — No Comments
Are You Struggling With Commitment Issues?
Seems like these days everyone is afraid of commitment. If you're losing Internet leads, chances are your customers are to blame. They want the details on the sale while still having the ability to stay anonymous. They aren't ready to press submit.
On this episode of Think Tank…
Added by Paul Potratz on November 25, 2014 at 12:18pm — No Comments
With the push to “go green” there’s been a lot of talk about hybrid and electric vehicles—or just cars that get better gas mileage in general. We’re all up to date—more or less—on that trend, but have you heard about the push for solar-power roads? If you’re selling a hybrid vehicle like the 2015 Prius Plug-in to a future-savvy shopper, the possibility of solar-power roads popping up down the line…Continue
Added by Brad Simmons on November 25, 2014 at 11:48am — No Comments
It's the holiday season, that means one thing, you only have a few weeks left to hit your year end sales quotas. While this turns into a very stressful time for many dealerships, it doesn't have to be this way; so put away your Grinch costume and use that shiny little device (smartphones) all you customers have to turn your inventory…Continue
Added by Josh Knutson on November 25, 2014 at 8:52am — No Comments
Content marketing, in general, can provide many valuable benefits. It can help create and maintain a brand presence; assist in search engine optimization; and position executives as thought leaders. It can also serve as a valuable source of information for both customers and potential customers.
There are many types of content marketing. Technically speaking,…Continue
Added by sara callahan on November 25, 2014 at 5:30am — No Comments
So you recently decided to start (or restart) blogging for your dealership and have no idea how to get organized and begin. I get you. It’s hard to get your blogging mojo started, especially in such a hectic environment like a dealership.
That’s why I thought it would be helpful to put together a list of 10 blogging hacks to help you build your…Continue
Added by Lisandra Ramos on November 24, 2014 at 1:02pm — No Comments
That time of year is rapidly approaching -- Black Friday. Black Friday is typically the beginning of the Christmas shopping season and an indicator of how well retailers will fare throughout the holidays. In fact, many retailers report that the majority of their holiday season sales happen on this single day. Consumers go wild with excitement, and some even choose to…Continue
Added by Misti Miller on November 24, 2014 at 11:00am — No Comments
Hello and welcome to this week’s Used Car Market Report, with insights from Ricky Beggs and Black Book. This will be a short week in the market due to the Thanksgiving holiday. Hopefully in addition to the Black Friday crowds and sales at the big box retailers and electronics stores the excitement will spread over to the new and used auto lots.
Even though there were comments…
Added by Black Book on November 24, 2014 at 9:25am — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--November 24th, 2014--Flick Fusion (www.flickfusion.com) today announced the acquisition of Dealer Fusion, a video marketing provider to more than 500 auto dealerships nationwide. Flick Fusion will migrate key features and applications from Dealer Fusion's video platform into Flick Fusion's platform to expand the overall features and performance available to both companies' auto dealer…Continue
Added by Brian Cox on November 24, 2014 at 9:23am — No Comments
In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a lead.
Think about the first contact a customer…Continue
Added by Timmy D. James on November 24, 2014 at 5:30am — No Comments
As the Internet continues to become more all-important to business, companies that actually take advantage of it intelligently continue to grow and improve. However, not everyone knows how to harness the power of the web, and otherwise successful companies sometimes fail to adapt to the times. Among all the SEO articles and get-rich-quick schemes, a powerful Internet marketing tool involving classified ads is being used with fantastic…Continue
Added by Angela Smith on November 22, 2014 at 10:00am — No Comments
|by Rob Campbell, Performance Improvement Consultant|
In 1996, I helped design and build the first website for my father’s GM dealership. The “interweb” was in its infancy and most car dealerships didn’t even have dial-up Internet service, let alone…Continue