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November 2013 ADM Blog Posts (158)


Influencer
Top Ten Blogs and Auto Industry News: 11/18-11/22

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…

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Added by Ketty Colom on November 22, 2013 at 11:05am — No Comments


Influencer
Amortizing Ideas

“A working draft of a House Ways and Means Committee tax reform bill would limit advertisers to deducting 50% of ad expenses per year while amortizing the rest over 10 years.”    Adweek.

Our nation arguably has the best communication system in the world. Best of all, much of it is free. These days, you can read the news (and see the video)…

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Added by Borrell Associates on November 22, 2013 at 8:34am — No Comments


Influencer
Using Contests and Games in Your Marketing

Using Contests and Games in Your Marketing

 

Marketing your products in today’s world is tough. With so many competing messages on every media channel, simply putting an ad out just isn’t enough anymore. As a marketer, you’re constantly looking for new ways to get your customers interested and…

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Added by Larry Craig on November 22, 2013 at 8:00am — No Comments

Handling Unhappy Customers

In my last post, Advertising That is Priced Less and Priceless, I talked about the best form of advertising there is, word of mouth. You can read that HERE.

 

Word of mouth advertising can also be the worst…

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Added by Al Mosher on November 22, 2013 at 6:00am — No Comments


Influencer
Service Reviews: Why You Need To Pay Attention Now More Than Ever

Most dealerships understand the importance of online reviews, in general, for their stores. Consumers are increasingly turning to the Internet to research dealerships before selecting one. This includes researching not only sales-related reviews, but also service.  Yet, most dealerships focus most of their attention on gaining reviews from the sales side and leave the service…

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Added by Richard Holland on November 22, 2013 at 4:57am — No Comments

4 Ways to Improve Your Social Media Presence Today

When it comes to social media, there's always something more we can do to improve. Trying new features and adopting simple changes are great ways to increase engagement and to ensure you aren't left behind in the ever evolving world of social media. Here are few simple things you can do today that may (or…

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Added by Richard Valenta on November 21, 2013 at 12:15pm — No Comments

Fake It Till You Make It

You are who you decide to be at any given moment. It does not take money, a degree, a certain age, a certain appearance, tons of experience, knowing the right people, past success or any other qualifying factor that you may be currently using as a subconscious roadblock to your desired success. Your belief system creates your results both past and present. If your current belief system is not what it should be to support your success, you must fake it, till you make it.

 

If…

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Added by Mark Tewart on November 21, 2013 at 10:00am — No Comments

What Do You Expect From Your Reputation Management Service Provider?



Ryan Kenny, Automotive Reputation Management Specialist
by Ryan Kenny, Automotive Reputation Management Specialist…

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Added by CDK Global on November 21, 2013 at 9:30am — No Comments


Influencer
Information Overload: How to cut through the noise.

We are under attack.

Radio, TV, adverts, newspapers, conversation, the Internet, emails - everyday we face a battle against the onslaught of information that bombards us.

And it can be exhausting.

Let's rewind time.

1913: The average person would have read 100 books over the course of their…

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Added by Joshua Pullan on November 21, 2013 at 7:06am — No Comments

32 Interesting Facts Not Relevant To The Auto Industry

32 Interesting Facts That Are Completely Irrelevant To The Automotive Industry

  1. All of the clocks in Pulp Fiction are stuck on 4:20.
  2. If she were life size, Barbie's measurements are: 39-23-33.
  3. No word in the English language rhymes with month, orange, silver or purple.
  4. "Dreamt" is the only…
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Added by Ralph Paglia on November 21, 2013 at 5:03am — No Comments

Linkedin Showcase Pages

 

LinkedIn has been in a strange position for awhile now.

They're trying to be the Facebook of the professional world, but they've been constantly stymied by the fact that Facebook is also trying to be the Facebook of the professional world. Luckily for LinkedIn, they managed to firmly entrench…

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Added by Timothy Martell on November 20, 2013 at 4:00pm — No Comments

SWAPALEASE.COM: CAR LEASE CUSTOMER CREDIT APPROVALS LEVEL OFF IN OCTOBER



Swapalease.com, the nation’s largest car lease marketplace, reports credit approvals were relatively unchanged in October compared with the previous month. The year-to-date approvals for customer credit finished October at 72.8%, compared with September levels of 72.7%.



The current rate shows a marked improvement over last year’s percentage, when 64.4% of approvals were processed through the end of…

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Added by John Sternal on November 20, 2013 at 12:35pm — No Comments

You Can Make Things Happen

Thoreau once said, “Things don’t change, people do.” If things are to happen, you must make them happen. Good people and businesses always make things happen. Let’s look at the essential rules of making things happen.

 

Rule 1 – Always have a CEO attitude – You must start by taking responsibility for all things both good and bad. Accept that your company signs your check and you fill in the numbers. Your own personal philosophy, which is determined strictly by…

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Added by Mark Tewart on November 20, 2013 at 12:02pm — No Comments

Share the Winners...What Are You Using For Your Day One Follow Up Process?

I've noticed a recurring problem in some BDC's.  The BDC agents have become too "task" oriented and have forgotten the real reason why they are there - to drive showroom traffic.  My frustration came to a boil recently when I noticed a familiar pattern, customer sends in a new lead, BDC agents calls the customer,…

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Added by Mike Warwick on November 20, 2013 at 9:59am — No Comments

Marketing For Black Friday

The holidays are quickly approaching. Do you have plans in place to make your dealership a stop on customer's shopping lists? Learn how to take your Black Friday and Cyber Monday strategies further. That's this week on Think Tank Tuesday.

Added by Paul Potratz on November 20, 2013 at 7:40am — No Comments

Advertising That is Priced Less & Priceless

Half the money I spend on advertising is wasted; the trouble is I don't know which half.     John Wanamaker 

 

You all know how expensive advertising can be. Dealerships spend thousands of dollars every month on newspaper, radio, TV, billboards, SEM…

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Added by Al Mosher on November 20, 2013 at 6:42am — No Comments

Another Live Chat NO-NO

As passionate proponents of an effective dealer website live chat strategy, we believe every automotive retailer can benefit from the system. But that doesn’t mean dealers should just grab some generic chat from off the shelf, otherwise they…

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Added by Big Tom LaPointe on November 19, 2013 at 10:30pm — No Comments

Are your Advisors "Helpful" or "Professional"?

Helpful…or Professional…which of these sound better?

If you are like a lot of Dealers and General Managers hiring “helpful” people always seems to be the right call. The belief is that you can develop someone into becoming a Professional. While I don’t disagree with this practice, what I find all across the country is the opposite of helpful or Professional.

Because we train all across the country, we have exposure to every make and model of vehicle in every kind of Dealership,…

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Added by Leonard Buchholz on November 19, 2013 at 5:08pm — No Comments

Gas Prices Impacting Certain Segments

Hello and welcome to this week’s edition of Beggs on the Used Car Market, driven by data from Black Book. Congratulations to Bill Jensen of Chase Auto Finance as he was chosen as the Auto Finance Executive of the Year. Dan Kennedy of General Motors was selected as the National Remarketing Executive of the Year. Jeff Haynes of BBVA Compass was chosen and honored as the Re3 Executive of the Year covering the…

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Added by John Sternal on November 19, 2013 at 11:06am — No Comments

The Psychology Behind the Love of Infographics

There’s a fundamental psychology behind visualizations that make them work. Reading is fine. Audio and video are often the best. When data must be seen and engulfed in order to make an impact, this is where infographics have their niche in our attentions.

In this very simple infographic from…

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Added by J.D. Rucker on November 19, 2013 at 9:30am — No Comments

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