Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- the art of the phone-up, buying a…Continue
Added by Ketty Colom on November 22, 2013 at 11:05am — No Comments
“A working draft of a House Ways and Means Committee tax reform bill would limit advertisers to deducting 50% of ad expenses per year while amortizing the rest over 10 years.” Adweek.
Our nation arguably has the best communication system in the world. Best of all, much of it is free. These days, you can read the news (and see the video)…Continue
Added by Borrell Associates on November 22, 2013 at 8:34am — No Comments
Marketing your products in today’s world is tough. With so many competing messages on every media channel, simply putting an ad out just isn’t enough anymore. As a marketer, you’re constantly looking for new ways to get your customers interested and invested in your products, but that’s easier said than done.…Continue
Added by Larry Craig on November 22, 2013 at 8:00am — No Comments
In my last post, Advertising That is Priced Less and Priceless, I talked about the best form of advertising there is, word of mouth. You can read that HERE.
Word of mouth advertising can also be the worst advertising in the world if you don’t handle your customers properly.…Continue
Added by Al Mosher on November 22, 2013 at 6:00am — No Comments
Most dealerships understand the importance of online reviews, in general, for their stores. Consumers are increasingly turning to the Internet to research dealerships before selecting one. This includes researching not only sales-related reviews, but also service. Yet, most dealerships focus most of their attention on gaining reviews from the sales side and leave the…Continue
Added by Richard Holland on November 22, 2013 at 4:57am — No Comments
When it comes to social media, there's always something more we can do to improve. Trying new features and adopting simple changes are great ways to increase engagement and to ensure you aren't left behind in the ever evolving world of social media. Here are few simple things you can do today that may (or may not) pay off in the long run.
Added by Richard Valenta on November 21, 2013 at 12:15pm — No Comments
You are who you decide to be at any given moment. It does not take money, a degree, a certain age, a certain appearance, tons of experience, knowing the right people, past success or any other qualifying factor that you may be currently using as a subconscious roadblock to your desired success. Your belief system creates your results both past and present. If your current belief system is not what it should be to support your success, you must fake it, till you make it.
Added by Mark Tewart on November 21, 2013 at 10:00am — No Comments
|by Ryan Kenny, Automotive Reputation Management Specialist…|
Added by CDK Global on November 21, 2013 at 9:30am — No Comments
Radio, TV, adverts, newspapers, conversation, the Internet, emails - everyday we face a battle against the onslaught of information that bombards us.
And it can be exhausting.
1913: The average person would have read 100 books over the course of their…Continue
Added by Joshua Pullan on November 21, 2013 at 7:06am — No Comments
Added by Ralph Paglia on November 21, 2013 at 5:03am — No Comments
LinkedIn has been in a strange position for awhile now.
They're trying to be the Facebook of the professional world, but they've been constantly stymied by the fact that Facebook is also trying to be the Facebook of the professional world. Luckily for LinkedIn, they managed to firmly entrench…Continue
Added by Timothy Martell on November 20, 2013 at 4:00pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports credit approvals were relatively unchanged in October compared with the previous month. The year-to-date approvals for customer credit finished October at 72.8%, compared with September levels of 72.7%.
The current rate shows a marked improvement over last year’s percentage, when 64.4% of approvals were processed through the end of…
Added by John Sternal on November 20, 2013 at 12:35pm — No Comments
Thoreau once said, “Things don’t change, people do.” If things are to happen, you must make them happen. Good people and businesses always make things happen. Let’s look at the essential rules of making things happen.
Rule 1 – Always have a CEO attitude – You must start by taking responsibility for all things both good and bad. Accept that your company signs your check and you fill in the numbers. Your own personal philosophy, which is determined strictly by…Continue
Added by Mark Tewart on November 20, 2013 at 12:02pm — No Comments
I've noticed a recurring problem in some BDC's. The BDC agents have become too "task" oriented and have forgotten the real reason why they are there - to drive showroom traffic. My frustration came to a boil recently when I noticed a familiar pattern, customer sends in a new lead, BDC agents calls the customer, sends an email and moves on to the next customer. Huh? The…Continue
Added by Mike Warwick on November 20, 2013 at 9:59am — No Comments
The holidays are quickly approaching. Do you have plans in place to make your dealership a stop on customer's shopping lists? Learn how to take your Black Friday and Cyber Monday strategies further. That's this week on Think Tank Tuesday.
Added by Paul Potratz on November 20, 2013 at 7:40am — No Comments
You all know how expensive advertising can be. Dealerships spend thousands of dollars every month on newspaper, radio, TV, billboards, SEM & SEO, web based ads, signage, etc. All of this is designed…Continue
Added by Al Mosher on November 20, 2013 at 6:42am — No Comments
As passionate proponents of an effective dealer website live chat strategy, we believe every automotive retailer can benefit from the system. But that doesn’t mean dealers should just grab some generic chat from off the shelf, otherwise they risk getting advice like the heading in the graphic: “Talk only to…Continue
Added by Big Tom LaPointe on November 19, 2013 at 10:30pm — No Comments
Helpful…or Professional…which of these sound better?
If you are like a lot of Dealers and General Managers hiring “helpful” people always seems to be the right call. The belief is that you can develop someone into becoming a Professional. While I don’t disagree with this practice, what I find all across the country is the opposite of helpful or Professional.
Because we train all across the country, we have exposure to every make and model of vehicle in every kind of Dealership,…Continue
Added by Leonard Buchholz on November 19, 2013 at 5:08pm — No Comments
Hello and welcome to this week’s edition of Beggs on the Used Car Market, driven by data from Black Book. Congratulations to Bill Jensen of Chase Auto Finance as he was chosen as the Auto Finance Executive of the Year. Dan Kennedy of General Motors was selected as the National Remarketing Executive of the Year. Jeff Haynes of BBVA Compass was chosen and honored as the Re3 Executive of the Year covering the…Continue
Added by John Sternal on November 19, 2013 at 11:06am — No Comments
There’s a fundamental psychology behind visualizations that make them work. Reading is fine. Audio and video are often the best. When data must be seen and engulfed in order to make an impact, this is where infographics have their niche in our attentions.
In this very simple infographic from…Continue
Added by J.D. Rucker on November 19, 2013 at 9:30am — No Comments