Automotive Digital Marketing

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November 2008 ADM Blog Posts (74)

AdAgencyOnline.Net Reviews New Automotive Advertising Vendors

Ad Agency Online, L.L.C. has an open invitation for automotive advertising vendors to be reviewed on their automotive advertising resource portal, AdAgencyOnline.Net. The blog talk radio shows featured on AdAgencyOnline.Net include live call in shows like “Lunch With Phil Discussing Automotive Advertising,” “Lunch With Ralph Paglia… Continue

Added by Philip Zelinger on November 30, 2008 at 1:20pm — No Comments

AdAgencyOnline.Net Expands The Use Of Video In Automotive Advertising

The affiliated automotive advertising agencies of Ad Agency Online, L.L.C. represent a growing number of Internet based automotive advertising vendors with a diverse mix of proprietary applications. Their recent focus on integrating video into their online automotive advertising efforts has been evidenced by the addition of several new “preferred automotive advertising vendors” on AdAgencyOnline.Net who use video in their application. The site is a… Continue

Added by Philip Zelinger on November 29, 2008 at 7:59pm — No Comments

SEO and Social Media Boot Cam

One of the outcomes that was clear from the 7th Digital Dealer Conference is that the demand for more knowledge on Automotive SEO and Social Marketing strategies is very high. A seminar room, limited to one hour, is just scratching the surface. There is so much confusion in the marketplace that needs to be resolved with openness and skills training; we don't need more sales pitches.

Skills training for Automotive SEO and Social Media is none existent. There has to be a way to get… Continue

Added by Ralph Paglia on November 28, 2008 at 12:30pm — No Comments

Why Do You Use PPC-No Seriously Tell Me?

I am going to make my best case for why PPC is a total waste of money in the automobile industry, and I invite you, the dealerships, or PPC salespeople to join the fun and make your case. This should be some fun, let’s keep it clean, and professional. In the interest of full disclosure I of course sell SEO, in many ways a direct competitor for PPC marketing dollars. (Even though we don’t agree with the logic) We do feel dealerships should do some PPC, as well as SEO, the problem we see are so… Continue

Added by Indie Results on November 26, 2008 at 8:30am — 9 Comments

Build It And They Will Come...

In hospitality, it's the Ritz-Carlton, Four Seasons and Luxury Collection hotels, in aviation you're talking about the A380 and B787, and in automobiles Bentley, Rolls-Royce, Maybach, Lamborghini, Bugatti and the like. These brands beacon to those that can afford them and those that can't. They represent some of the finest in quality and reputation.

Now would you rather shop at Nordstrom or Sears, dine at Spago's or the Golden Arches and golf at Trump or your local public course?… Continue

Added by Gary May on November 25, 2008 at 5:30pm — 1 Comment

Loans for Small Businesses

Hi guys,

I work for Bentley Capital Fund, and we’ve just started a program that helps small businesses. Since this credit crisis is hitting small businesses ability to raise capital, thought I would let you know how we can to help keep your business afloat.

We offer financing against a percentage of future Visa, MasterCard, American Express, and/or Discover sales that let you to get the capital you need now. These loans are based solely on forward earnings (ie – your… Continue

Added by Bentley Capital Fund on November 25, 2008 at 12:50pm — No Comments

Google Launches New Dealership Display Advertising Features - This Article Includes a How-To Video!

As Google continues to glean display advertising expertise through their acquisition of DoubleClick, the hits just keep on coming... Google has added several MORE new features to… Continue

Added by Ralph Paglia on November 24, 2008 at 4:30pm — No Comments

AdAgencyOnline.Net Promotes Video and vSEO To Automotive Advertising Agencies

The auto industry is struggling and auto dealers are turning to their automotive advertising agencies to deliver more for less. Automotive advertising agencies are trying to accommodate their auto dealer clients but they are suffering from the same faltering economy as the retail auto industry. The resulting cutbacks in staff and resources limit the automotive advertising agencies ability to maintain market share and sales for their clients. According to Ad Agency Online, L.L.C. the… Continue

Added by Philip Zelinger on November 24, 2008 at 4:17pm — No Comments

Week At IM@CS: Chats With The Industry

Keeping up with the 'Joneses' in the industry is something that most people want to do, if not beat them. The issues are typically time, resources, knowledge and access. While I've been using many of the online resources for a while, it's not the case for the majority of our industry friends. Also, there is a reluctance at different levels of the industry due to misunderstanding and ignorance.

Part of what IM@CS brings into clients is eliminating mistakes or the 'what not to do and… Continue

Added by Gary May on November 23, 2008 at 12:30pm — No Comments

When Online Marketing Creates Offline Opportunities - Do Dealers Understand the Full Reach of Digital Advertising?

When Online Turns Offline - Understand the Full Reach of Your Internet Advertising

In theory, one of the unique benefits… Continue

Added by Ralph Paglia on November 23, 2008 at 12:00pm — No Comments

What has happened to my beloved Ford?

I sold my Ford Dealership in 2005, but I still bleed blue!

I began selling cars in the early 80’s when things where rough for Ford. They where still licking their wounds from Pinto. Then along came a miracle, the Ford Taurus. That car turned our business around overnight! We couldn’t handle all the people. We had factory orders 50 deep at any given time, It was unbelievable. Then came Explorer and Expedition, two more miracles, and man did we have a good run! Being a Ford dealer then… Continue

Added by Steven Risso on November 23, 2008 at 9:35am — 1 Comment Says That Consumers Are NOW Ready to Start Buying Cars Again!

Falling gasoline prices and near-record incentives may have consumers ready to buy cars again, according to the auto information site Consumers’… Continue

Added by Ralph Paglia on November 22, 2008 at 7:30am — No Comments

AdAgencyOnline.Net Reflects Shift To Internet Based Automotive Advertising

Automotive Advertising agencies have been shifting their auto dealer client’s budgets to the Internet in increasing percentages to maximize their R.O.I. for their automotive advertising dollars. Recent internal reports shared among the affiliated automotive agencies linked through Ad Agency Online, L.L.C. have confirmed that the scales have recently tipped to the point that Internet advertising and related online marketing efforts represented 60%… Continue

Added by Philip Zelinger on November 21, 2008 at 6:30pm — No Comments

Automotive News - Marketers tap social Web sites: Seeking face time through Facebook

Introduction from Ralph Paglia: Automotive Marketers are increasingly tapping into a wide variety of User Generated Content (UGC) or "Web 2.0" sites as they seek increased levels of engagement with car buyers that transcend what can be accomplished via conventional advertising. The following article was published by… Continue

Added by Ralph Paglia on November 21, 2008 at 5:00pm — 2 Comments

Using Automotive Digital Marketing For Your VSEO!

I just cam across something that I found interesting. I used the advice of Shaun Raines to help me post all my videos for great VSEO. I might ad that the results are out of this world! I also posted some of my videos on ADM, and I will say that they are now showing up very strong for my VSEO marketing results.

Example: VSEO Marketing Campaign for 2009 Chevy Traverse!

Keyword-Chevy Traverse San Diego

Result:… Continue

Added by Alvin Newton on November 21, 2008 at 3:18pm — 2 Comments

Capgemini Automotive Marketing Research Publications - Downloadable PDF Files for use by ADM Members

In 2004 I was working for Reynolds and Reynolds as an OEM Partnership Executive. There was myself and 3 other full time P/E's assigned to the West Coast based team led by Lance Tebay. Our job was to find ways to establish partnerships with Asian OEM's and thereby create revenue producing opportunities for Reynolds… Continue

Added by Ralph Paglia on November 21, 2008 at 9:30am — No Comments

Capgemini Cars Online 08/09 - 10th Annual Global Automotive Study: Tracking Consumer Car Buying Behavior

Capgemini’s annual Cars Online global automotive study highlights how consumer vehicle buying behavior across both mature and emerging markets is changing and how manufacturers and dealers must respond to these changing dynamics to maintain a competitive advantage.

Download the Full Report:…


Added by Ralph Paglia on November 21, 2008 at 8:00am — No Comments

Sharing The Pain, Silver Bullets and You

What is it that drives someone to perform? Along with the given family, friends, clients, bosses, partners and other tangibles and intangibles, it's simply that person's desire. Two things are clearly evident in the auto industry today: it's inextricably tied to the economy (if not one of the biggest drivers) and that companies reap what they sow, sometimes for an undeservedly long time. You can't change the economy but you can absolutely control what you do.

It's not rocket science… Continue

Added by Gary May on November 21, 2008 at 6:00am — No Comments

AdAgencyOnline.Net Reviews Veeple On Automotive Advertising Networking Portal

Scott Broomfield, the CEO of Veeple, Inc, is scheduled to appear on the blog talk radio station, “WAAOL, All Automotive Advertising News All The Time,” to review their interactive video player. The “Automotive Advertising Experts” is hosted on AdAgencyOnline.Net and it is scheduled to review Veeple on Friday, November 21st 2008 between 12:00 Noon EST and 12:30 PM EST at .…


Added by Philip Zelinger on November 20, 2008 at 5:38pm — No Comments

eLead and Adam Systems

Well, I am on a quest to find out if anything can be done, and I think it can, to sync eLead CRM and Adams Systems DMS.

I work with eLead on a daily basis, but not Adam, but it causes a information jumble when it talks with eLead. This creates headaches for the sales guys (we only have guys) and the internet dept.

So, if any of you out there have any gems of wisdom on this topic, please pass them my way.

If any one out there uses these two systems, it would be nice to have a… Continue

Added by Ashley Scafide on November 20, 2008 at 1:15pm — 2 Comments

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