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All ADM Member Blog Posts (13,353)

Slight Downturn In Lease Credit Approvals In October

Lease Approval Ratings Drop Slightly to 68.8% in October Following Increase in September

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.8% approval rate in October, a modest dip from the September rate of 72.9%.…

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Added by John Sternal on November 14, 2019 at 9:04am — No Comments

Auto Loan & Lease Origination Data Reported as of August 2019

Auto Loan Originations Observations

Originations through June 2019 reported as of August 2019

  • 12.3 million auto loans, totaling $286.2 billion, have been originated year-to-date. This is a 0.6% decrease in accounts and a 2.6% increase in balances over this time last year.
  • Auto loans represent 86.6% of all auto account originations and 90.0% of all auto origination balances YTD.
  • 2.68 million auto loans have been…
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Added by John Sternal on November 14, 2019 at 8:53am — No Comments

Determining Which Social Media Strategies Are Generating Leads

With so many “sure-fire ways” to boost leads on social media, it can be challenging to determine which techniques actually are successful for your dealership. Paying attention to the metrics of certain strategies and campaigns on social media will point you to the most effective ways to generate leads. Read on for tips to determine the best lead generation techniques on social media.…

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Added by Dixie Somers on November 13, 2019 at 2:16pm — No Comments

The Best eCommerce Platform for Auto Parts

If you're in fixed ops for an automotive dealership you may be selling auto parts online or you may be considering it, so we put together a comprehensive list of nearly three dozen auto parts eCommerce website builders.

Obviously, vehicle…

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Added by Jon Hedges on November 11, 2019 at 11:30am — No Comments

3 Strategies to Cultivate Enthusiastic and Loyal Fans

It costs most dealers about five times as much to acquire a new customer than to retain those they already have. Yet, increasing customer retention by as little as five percent can increase profits by up to 95 percent, according to the research group Bain & Company.

 

That’s because loyal customers and enthusiastic fans will keep coming back - and they’ll refer friends and family to your dealership. Loyal customers also tend to prioritize great customer…

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Added by Bill Wittenmyer on November 11, 2019 at 7:14am — No Comments

Auto Dealerships’ Online Shopping Experience Fail to Meet Customer Expectations, Affinitiv Study Finds

Predictive personalization key to matching precedent set by non-auto retailers

Chicago, IL—November 11, 2019— The online shopping experience offered by the majority of dealerships fails to meet customer expectations, according to a new Affinitiv survey of 1,000 automotive consumers. While 76% of recent car buyers said it was important for the dealer website to be personalized, only 26% of respondents agreed that dealers…

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Added by Scot Eisenfelder on November 11, 2019 at 4:58am — No Comments

Auto/Mate Wins “Best Places to Work” Award for 10th Straight Year

Albany, N.Y. – November 11, 2019– Auto/Mate Dealership Systems has been recognized as one of the 48 Best Places to Work in New York State’s Capital region by the Albany Business Review. Auto/Mate is one of 12 companies honored in the “large companies” category with more than 150 employees. This  marks the 10th straight year that Auto/Mate has won…

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Added by Mike Esposito on November 11, 2019 at 3:59am — No Comments

5 Essential ORP Communications

Your dealership has probably been using an owner retention program (ORPs) for years, but when was the last time you evaluated the effectiveness of each communication?

One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…

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Added by Courtney Evans on November 8, 2019 at 6:36am — No Comments

Average Page Position on Google Ads Now Gone

If you hadn’t heard, Google removed the Average Page Position from reporting.

 

As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.

 

What do I…

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Added by Jim Flint on November 8, 2019 at 6:15am — No Comments

Who’s the Baby? Recalls and Infants

When people think of recalls, at least in our industry, most think about vehicles. For many consumers, merely contemplating spending their time at a dealership waiting for a recall to be repaired or losing the use of their car for some time, seems draining and inconvenient. But most consumers probably don’t consider the potential risks recalls can pose to…

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Added by Dan Beres on November 7, 2019 at 7:00am — No Comments

Auto/Mate Wraps Up User Summit in Nashville, TN

Albany, N.Y. – November 4, 2019 –Auto/Mate’s 2019 User Summit was the largest one yet, with nearly 300 total attendees. The three-day event in Nashville, TN offered Auto/Mate’s customers a variety of educational workshops, presentations and training sessions. Attendees walked away knowing how to better utilize Auto/Mate’s dealership management system (DMS) to improve work productivity and implement more efficient processes in their dealerships.

 

“It may sound…

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Added by Mike Esposito on November 4, 2019 at 7:09am — No Comments

Facebook’s Focus on a Full-Funnel Approach for Automotive Retailers

If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we are starting to find out. The Feds and Attorney Generals are starting to throw the “Book” at Facebook. Facebook knows quite a bit about the people as the advent of privacy laws come into…

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Added by Jim Flint on October 31, 2019 at 2:46pm — No Comments

Automotive Teachers Named Winners of "Tools for Schools"

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Added by Ralph Paglia on October 28, 2019 at 2:49pm — No Comments

Survey Reveals Customer Pain Points In Financial Lending Processes, Lenders Heed Operational Efficiency Challenges

Majority of Consumers Report Complaints Related to Time and Efficiency in the Automotive Lending Process

Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, today announced the results of its latest survey, revealing consumer pain-points associated with lenders when financing a vehicle.

When asked about the biggest complaint associated with financing their last vehicle, 56.8% of consumers said that…

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Added by John Sternal on October 28, 2019 at 12:18pm — No Comments

Lease Credit Approval Rates Rise to 72.9% in September

Lease Approval Ratings Increase by 4% in the Month of September, Reaching the Highest Approval Rating Since March of 2016

 

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.9% approval rate in September, a 4% increase from the August rate of 68.9%. September had the highest number of credit approvals in nearly three years. The last time credit approvals registered higher than 72.9% was in March of 2016,…

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Added by John Sternal on October 28, 2019 at 11:53am — No Comments

The Sales Funnel Turned Upside Down and Now Inside Out

The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be delivered via tactics such as Broadcast TV or Direct Mail. With the internet, you jump from top to middle to lower funnel at your…

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Added by Jim Flint on October 25, 2019 at 12:09pm — No Comments

How to Make the Most of Your Marketing in a Down Market

Consumers have grown tired of the countless vanilla marketing messages many companies keep sending (and yes, that includes OEMs and dealers.) However, the marketing tactic that is enjoying success is relevant marketing directly aimed at a specific individual. Relevance is the key to winning today’s consumers. But, it’s not only about relevance, it also…

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Added by Timmy D. James on October 25, 2019 at 7:18am — No Comments

Accessibility is Good Business!

That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Owner" or "General Manager." Inside is a demand letter indicating that your website or mobile application is inaccessible as required under the Americans With Disabilities Act (ADA). You need to contact them right away to…

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Added by Ed Barton on October 24, 2019 at 6:47am — No Comments

8 SEO services help small business take a right direction

Small businesses need proper SEO services to grow their business. Small businesses operate on a small scale with lots of constraints. Budget, reach, marketing, team and other factors remain a constraint for them. In such a scenario Small business SEO services play a very vital role. They offer a good SEO plan which is necessary for carrying out online marketing activities and meet online marketing…

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Added by Walter Moore on October 24, 2019 at 12:30am — No Comments

Top 3 Holiday Campaigns to Ring in Revenue this Season

It’s (almost) the most wonderful time of the year! The holidays are right around the corner. So are some of the busiest shopping and traveling days. According to statistics.com, holiday car shopping is expected to jump by 6 percent this year. AAA estimates that more than 100 million people will pack up their cars for a holiday road trip.

 

For dealers, this means there’s no time like the present (get it?) to roll-out seasonal service and sales campaigns. In our experience, a…

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Added by Melissa Maxey on October 23, 2019 at 1:29pm — No Comments

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