Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Lease Approval Ratings Drop Slightly to 68.8% in October Following Increase in September
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 68.8% approval rate in October, a modest dip from the September rate of 72.9%.…Continue
Added by John Sternal on November 14, 2019 at 9:04am — No Comments
Auto Loan Originations Observations
Originations through June 2019 reported as of August 2019
Added by John Sternal on November 14, 2019 at 8:53am — No Comments
With so many “sure-fire ways” to boost leads on social media, it can be challenging to determine which techniques actually are successful for your dealership. Paying attention to the metrics of certain strategies and campaigns on social media will point you to the most effective ways to generate leads. Read on for tips to determine the best lead generation techniques on social media.…Continue
Added by Dixie Somers on November 13, 2019 at 2:16pm — No Comments
If you're in fixed ops for an automotive dealership you may be selling auto parts online or you may be considering it, so we put together a comprehensive list of nearly three dozen auto parts eCommerce website builders.
Added by Jon Hedges on November 11, 2019 at 11:30am — No Comments
It costs most dealers about five times as much to acquire a new customer than to retain those they already have. Yet, increasing customer retention by as little as five percent can increase profits by up to 95 percent, according to the research group Bain & Company.
That’s because loyal customers and enthusiastic fans will keep coming back - and they’ll refer friends and family to your dealership. Loyal customers also tend to prioritize great customer…Continue
Added by Bill Wittenmyer on November 11, 2019 at 7:14am — No Comments
Predictive personalization key to matching precedent set by non-auto retailers
Chicago, IL—November 11, 2019— The online shopping experience offered by the majority of dealerships fails to meet customer expectations, according to a new Affinitiv survey of 1,000 automotive consumers. While 76% of recent car buyers said it was important for the dealer website to be personalized, only 26% of respondents agreed that dealers…Continue
Added by Scot Eisenfelder on November 11, 2019 at 4:58am — No Comments
Albany, N.Y. – November 11, 2019– Auto/Mate Dealership Systems has been recognized as one of the 48 Best Places to Work in New York State’s Capital region by the Albany Business Review. Auto/Mate is one of 12 companies honored in the “large companies” category with more than 150 employees. This marks the 10th straight year that Auto/Mate has won…Continue
Added by Mike Esposito on November 11, 2019 at 3:59am — No Comments
One thing is certain. Sending out the same communications with the same messages via the same channels, again and again, isn’t a winning strategy. The goal of an ORP is to…Continue
Added by Courtney Evans on November 8, 2019 at 6:36am — No Comments
If you hadn’t heard, Google removed the Average Page Position from reporting.
As Google’s intent-based advertising platform reaches issues with “scale,” the departure does make sense. When a demand model meets its logical limit, it has to maneuver to different supply-side metrics.
What do I…Continue
Added by Jim Flint on November 8, 2019 at 6:15am — No Comments
When people think of recalls, at least in our industry, most think about vehicles. For many consumers, merely contemplating spending their time at a dealership waiting for a recall to be repaired or losing the use of their car for some time, seems draining and inconvenient. But most consumers probably don’t consider the potential risks recalls can pose to…Continue
Added by Dan Beres on November 7, 2019 at 7:00am — No Comments
Albany, N.Y. – November 4, 2019 –Auto/Mate’s 2019 User Summit was the largest one yet, with nearly 300 total attendees. The three-day event in Nashville, TN offered Auto/Mate’s customers a variety of educational workshops, presentations and training sessions. Attendees walked away knowing how to better utilize Auto/Mate’s dealership management system (DMS) to improve work productivity and implement more efficient processes in their dealerships.
“It may sound…Continue
Added by Mike Esposito on November 4, 2019 at 7:09am — No Comments
If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we are starting to find out. The Feds and Attorney Generals are starting to throw the “Book” at Facebook. Facebook knows quite a bit about the people as the advent of privacy laws come into…Continue
Added by Jim Flint on October 31, 2019 at 2:46pm — No Comments
Added by Ralph Paglia on October 28, 2019 at 2:49pm — No Comments
Majority of Consumers Report Complaints Related to Time and Efficiency in the Automotive Lending Process
Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, today announced the results of its latest survey, revealing consumer pain-points associated with lenders when financing a vehicle.
When asked about the biggest complaint associated with financing their last vehicle, 56.8% of consumers said that…Continue
Added by John Sternal on October 28, 2019 at 12:18pm — No Comments
Lease Approval Ratings Increase by 4% in the Month of September, Reaching the Highest Approval Rating Since March of 2016
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.9% approval rate in September, a 4% increase from the August rate of 68.9%. September had the highest number of credit approvals in nearly three years. The last time credit approvals registered higher than 72.9% was in March of 2016,…Continue
Added by John Sternal on October 28, 2019 at 11:53am — No Comments
The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be delivered via tactics such as Broadcast TV or Direct Mail. With the internet, you jump from top to middle to lower funnel at your…Continue
Added by Jim Flint on October 25, 2019 at 12:09pm — No Comments
Consumers have grown tired of the countless vanilla marketing messages many companies keep sending (and yes, that includes OEMs and dealers.) However, the marketing tactic that is enjoying success is relevant marketing directly aimed at a specific individual. Relevance is the key to winning today’s consumers. But, it’s not only about relevance, it also…Continue
Added by Timmy D. James on October 25, 2019 at 7:18am — No Comments
That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Owner" or "General Manager." Inside is a demand letter indicating that your website or mobile application is inaccessible as required under the Americans With Disabilities Act (ADA). You need to contact them right away to…Continue
Added by Ed Barton on October 24, 2019 at 6:47am — No Comments
Small businesses need proper SEO services to grow their business. Small businesses operate on a small scale with lots of constraints. Budget, reach, marketing, team and other factors remain a constraint for them. In such a scenario Small business SEO services play a very vital role. They offer a good SEO plan which is necessary for carrying out online marketing activities and meet online marketing…Continue
Added by Walter Moore on October 24, 2019 at 12:30am — No Comments
It’s (almost) the most wonderful time of the year! The holidays are right around the corner. So are some of the busiest shopping and traveling days. According to statistics.com, holiday car shopping is expected to jump by 6 percent this year. AAA estimates that more than 100 million people will pack up their cars for a holiday road trip.
For dealers, this means there’s no time like the present (get it?) to roll-out seasonal service and sales campaigns. In our experience, a…Continue
Added by Melissa Maxey on October 23, 2019 at 1:29pm — No Comments