Most dealers believe shrinking margins are due to a combination of more informed customers and auto makers' margin cuts. Although these factors do add margin pressure, they are not the key causes of shrinking front-end gross. The No.1 cause is the sales consultant.
By Mark Rikess
Published in Ward's Dealer Business, Feb 1, 2008
The typical North American salesperson adds little or no value to the customer… Continue
Added by Ralph Paglia on March 3, 2008 at 6:47am —
This is the biggest retail automotive e-commerce event of the year!
The 4th Digital Dealer Conference & Exposition will be held at the Gaylord Palms Resort & Conference Center in Orlando, Florida April 21-23. The conference in Las Vegas last October drew over 540 attendees and featured 45 exhibitors. There were over 300 registered dealers, GMs, Internet Sales Managers, e-Commerce Directors and BDC/CRM Managers.
The title of the event in Orlando is “Putting all the… Continue
Added by Ralph Paglia on March 2, 2008 at 6:38pm —
Friday, February 29, 2008
Fear is Your Great Indicator to Take Action
Fear is the great indicator that wealthy and successful people use as an sign that it is time to push through and get to the other side where their expansion lies. Unsuccessful people, who are assured to never have wealth or happiness stop every time they get afraid. All people experience fear, it is how you respond to it that ultimately makes the difference in your life.
Successful people are… Continue
Added by Grant Cardone on February 29, 2008 at 2:09pm —
April 12th-13th, 2008 in Atlanta, GA would certainly be a good investment in growing your professional capabilities and career potential. You can get more details on this dynamic, fun and productive seminar event at http://www.ItsMyGoal.com…
Added by Ralph Paglia on February 28, 2008 at 6:30pm —
I don't know how the idea of adding music to each page came into reality, but I love it. If it is you Ralph, thank you very much! That little feature on this site gives me a chance to share songs and artists that you are unlikely to find on mainstream radio.
- Tecumseh Valley
- Written by Towns Van sant a singer and songwriter who may not be well-known outside Texas. Artists however have discovered his sad songs and many have been recorded by country and other singers. This… Continue
Added by Bill Pike on February 28, 2008 at 9:00am —
Five Star Ford North Richland Hills TX 36 1 390 20.70% fivestarfordnrh.com
Sam Galloway Ford Lincoln Merc Fort Myers FL 19 2 302 -9.30% samgallowayford.com
Tomball Ford, Inc. Tomball TX 34 3 295 18.00% tomballfords.com
Ford Country Henderson NV 10 4 287 -5.30% fordcountryhenderson.com
Galpin Ford North Hills CA 35 5 286 5.50%… Continue
Added by Ralph Paglia on February 27, 2008 at 1:00pm —
You can waste a lot of money -- or fail to earn your share -- if you haven't learned to use the keyword matching features available for Pay Per Click (PPC) ads on Google AdWords, MSN AdCenter, or Yahoo! Search Marketing. When you set up keywords to bid on, you need to select the appropriate kind of keyword matching -- or you'll be assigned the default Broad Match, which could cost you dearly.
With Paid Search you're trying to get the highest number of sales conversions at a cost that… Continue
Added by Ralph Paglia on February 27, 2008 at 10:13am —
Here comes the “Precision Shopper.” Any retailer who isn’t using the online channel to promote offline sales—as well as online sales—is missing a sizable opportunity.
”Today, online consumers think nothing of shopping across a retailer’s stores, Web site and catalog,” says Jeffrey Grau, eMarketer Senior Analyst and author of the new report, Multi-Channel Retailing, “As a consequence, online product… Continue
Added by Ralph Paglia on February 26, 2008 at 11:00am —
Here's a great example of using a combination of email, online video and model-specific microsites to pull together an effective and personalized autoresponse targeted to customers who have submitted leads from 3rd party lead providers... Here's the email structure sent out by the dealership as best as I could copy and paste it into this Blog posting format:
Added by Ralph Paglia on February 26, 2008 at 8:30am —
Carmakers are finding they have a new rival for online ads: dealers.
Now that auto dealers are finally embracing the Internet, popular third-party sites like Edmunds.com and Cars.com are the subject of bidding wars.
CPMs at such sites have risen to as much as $34 compared to only $4 two years ago, according to Cheril Hendry, president of HLF Brandtailers in Irvine, Calif.
Hendry, who handles marketing for 35 local dealers, said the third-party sites have been… Continue
Added by Ralph Paglia on February 25, 2008 at 12:29pm —
American Auto Dealer profits seem to be stuck in neutral since 2001...
For the sixth straight year, U.S. auto dealer profitability failed to improve in 2007. When considering the current and continuing credit crunch, combined with industry projections of slumping sales in 2008, the prospects for dealership profits in 2008 don't look much brighter.
The average franchised new-vehicle dealership made a net pretax profit of 1.5 percent of sales last year, according to National… Continue
Added by Ralph Paglia on February 25, 2008 at 6:00am —
Here is the Washington Post's Mensa Invitational which once again asked readers to take any word from the dictionary, alter it by adding, subtracting, or changing one letter, and supply a new definition.
Here are the winners:
1. Cashtration (n.): The act of buying a house, which renders the subject financially impotent for an indefinite period of time.
2. Ignoranus: A person who's both stupid and an asshole.
3. Intaxication: Euphoria at getting a tax… Continue
Added by Ralph Paglia on February 24, 2008 at 12:29pm —
This is what we have all been looking for! Slideshow, 360 spin, voice-over capability, and a clean, very smooth operating appearance!
It seems like the inventory hosting companies are starting to listen to our requests for better presentations
Link to 360 spin…
Added by Jeremy Gould on February 23, 2008 at 7:00pm —
A recently released comScore Video Metrix service report, revealed that U.S. Internet users watched more than 10 billion videos online during the month of December, 2007, representing the single heaviest month for online video consumption since comScore initiated its tracking service. Google Sites saw substantial growth and extended its video market share gains, now accounting for nearly one out of every three videos viewed online.
Erin Hunter, comScore executive vice president of… Continue
Added by Ralph Paglia on February 22, 2008 at 8:30am —
director of business development provides tips for tying broadband video more closely into the shopping experience.
By Tomer Alpert
There were more than a billion views on Yahoo! Video
in January 2008... That's a lot of people watching a lot of online video. Such is the new state of the online… Continue
Added by Ralph Paglia on February 22, 2008 at 7:30am —
The author of this article is Jim Edwards. Jim is a friend and someone that I consider one of my mentors in the automotive industry. He wrote the following observation about a recent experience at a car dealership and I wanted to share it with you. I hope you enjoy it.
Two months ago, my car club was holding its annual open car show at a large dealership in my area of the state. This event draws hundreds of owners eager to show off… Continue
Added by Tracy E. Myers, CMD on February 20, 2008 at 10:30am —
In 2008 a new phrase has been coined “Online Dealership Reputation Management
”. In other words, good old fashion customer service meets the net. Over four years ago MyDealerReport.com brought a level of accountability to the automotive industry with the introduction of dealer ratings and reviews. It has taken this long for the industry to catch up, but it better late than never. Well, I wouldn’t say… Continue
Added by Ralph Paglia on February 19, 2008 at 9:00pm —
I have been involved in dealer communications at American Honda for over 12 years and I enjoyed my experience very much. The dealerships are great people to work with. The one area of concern has been the vision and direction of the Acura Division.
As I listened in to the presentation to Acura dealers at NADA (San Francisco) I heard the promise of a "huge shift" in the next year that will move the brand closer to tier 1 luxury brands such as Lexus, BMW and Mercedes-Benz. I truly want… Continue
Added by Bill Pike on February 18, 2008 at 4:00pm —
Is Your Dealership Attractive?
There’s an old adage that says, “A business must grow to survive.” This is especially true for automotive dealerships. Over time, some of your customers will move away, some will change lifestyles, and others will leave for a myriad of other reasons that are beyond your control. In other words, if your dealership isn’t constantly attracting new customers to replace them, you will eventually find yourself with no customers left.
Added by Ralph Paglia on February 18, 2008 at 12:47pm —
Automotive Digital Marketing Group on LinkedIn
You’re invited to join the Automotive Digital Marketing Group on LinkedIn. Joining will allow you to find and contact other Automotive Digital Marketing members on LinkedIn. The goal of this group is to help members:
* Reach other members of Automotive Digital Marketing
* Accelerate careers/business through referrals from Automotive Digital Marketing… Continue
Added by Ralph Paglia on February 18, 2008 at 8:00am —