Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
If half of Facebook is the “Face” of the people in society then what’s the “Book” part all about? 15 years after inception we are starting to find out. The Feds and Attorney Generals are starting to throw the “Book” at Facebook. Facebook knows quite a bit about the people as the advent of privacy laws come into…Continue
Added by Jim Flint on October 31, 2019 at 2:46pm — No Comments
Added by Ralph Paglia on October 28, 2019 at 2:49pm — No Comments
Majority of Consumers Report Complaints Related to Time and Efficiency in the Automotive Lending Process
Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, today announced the results of its latest survey, revealing consumer pain-points associated with lenders when financing a vehicle.
When asked about the biggest complaint associated with financing their last vehicle, 56.8% of consumers said that…Continue
Added by John Sternal on October 28, 2019 at 12:18pm — No Comments
Lease Approval Ratings Increase by 4% in the Month of September, Reaching the Highest Approval Rating Since March of 2016
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72.9% approval rate in September, a 4% increase from the August rate of 68.9%. September had the highest number of credit approvals in nearly three years. The last time credit approvals registered higher than 72.9% was in March of 2016,…Continue
Added by John Sternal on October 28, 2019 at 11:53am — No Comments
The internet, if not the information age, changed the sales funnel. Forever. Previously marketing goals such as Awareness or Consideration could be delivered via tactics such as Broadcast TV or Direct Mail. With the internet, you jump from top to middle to lower funnel at your…Continue
Added by Jim Flint on October 25, 2019 at 12:09pm — No Comments
Consumers have grown tired of the countless vanilla marketing messages many companies keep sending (and yes, that includes OEMs and dealers.) However, the marketing tactic that is enjoying success is relevant marketing directly aimed at a specific individual. Relevance is the key to winning today’s consumers. But, it’s not only about relevance, it also…Continue
Added by Timmy D. James on October 25, 2019 at 7:18am — No Comments
That feeling of dread – the letter arrives at the dealership with a return address from an attorney you don’t recognize, addressed to "Owner" or "General Manager." Inside is a demand letter indicating that your website or mobile application is inaccessible as required under the Americans With Disabilities Act (ADA). You need to contact them right away to…Continue
Added by Ed Barton on October 24, 2019 at 6:47am — No Comments
It’s (almost) the most wonderful time of the year! The holidays are right around the corner. So are some of the busiest shopping and traveling days. According to statistics.com, holiday car shopping is expected to jump by 6 percent this year. AAA estimates that more than 100 million people will pack up their cars for a holiday road trip.
For dealers, this means there’s no time like the present (get it?) to roll-out seasonal service and sales campaigns. In our experience, a…Continue
Added by Melissa Maxey on October 23, 2019 at 1:29pm — No Comments
Inovatec Systems Corp., a provider of industry-leading, cloud-based software solutions for all financial institutions, and Inverite Verification, the leading open-banking provider with coverage for over 275 Canadian Financial Institutions, today announced their strategic partnership to increase operational efficiencies for lenders.
Inovatec will integrate with Inverite to increase the speed of lending decisions through income verification, transaction history and risk scores to help…Continue
Added by John Sternal on October 22, 2019 at 7:16am — No Comments
Lakeland, FL, October 22, 2019 – With the recent news that the supreme court is allowing cases to move forward against retailers if their websites are not…Continue
Added by Ed Barton on October 22, 2019 at 7:11am — No Comments
Albany, N.Y. – October 21, 2019 – Auto/Mate Dealership Systems announced today it has successfully completed all dealership management system (DMS) integrations with Servisell, a technology solution that helps auto dealers sell more new vehicles and take more trades out of their service drives. When fully integrated, sales managers that use Auto/Mate’s DMS to monitor recently opened repair orders…Continue
Added by Mike Esposito on October 21, 2019 at 9:17am — No Comments
86% of dealers expect dealership values to increase or remain the same over the next 12 months according to the first-ever Kerrigan Advisors Dealer Survey
Irvine, CA, October 21, 2019 – Kerrigan Advisors, the leading sell-side advisor and thought partner to auto dealers in the U.S., today released results from its first annual dealer survey. The firm’s…Continue
Added by Crystal Hartwell on October 21, 2019 at 6:38am — No Comments
A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to delivering personalized, online shopping experiences to customers. In the same study, we analyzed a sample of 100 dealer websites to better understand the current level of personalization that dealers are offering.
Why the focus…Continue
Added by Doug Van Sach on October 18, 2019 at 7:22am — No Comments
On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn’t all that much about…Continue
Added by Jim Flint on October 18, 2019 at 6:23am — No Comments
Retention is vital for long-term profitability and health. Some dealers coast along thinking they have retention covered, when, in fact, nothing could be further from the truth. Sure, offering a great customer experience in service can head you in the right direction. However, it is not just free coffee, donuts, or wi-fi access that bring customers back.…Continue
Added by Dan Beres on October 16, 2019 at 6:43am — No Comments
For those with a tendency to make things more complicated than things really are “Keep It Simple, Stupid” served as a consistent concept that kept Advertising meetings from turning into Geek Speak aka Information Technology (IT) sessions. Instead of discussing advertising…Continue
Swapalease.com Compiled 5 Most Reasonably Priced Automobile Leases Around the Country
Swapalease.com, the nation’s largest car lease marketplace, today announced the five best lease deals for the Halloween holiday. Vehicles were selected by Swapalease.com advisors based on new lease price data for the month of October. Swapalease.com customer advisors help guide shoppers into the right lease vehicle that fits their automotive needs.
Added by John Sternal on October 8, 2019 at 6:36am — No Comments
Turning on and off. Starting and finishing. Each on your own terms. What’s not to like about that?
If you ever wonder where the appeal of Instant Gratification exists in the transportation industry, look no further than Uber. And then wonder whether your sales team…Continue
Added by Jim Flint on October 4, 2019 at 6:34am — No Comments
The way to get long-lasting and high performance by your vehicle required various things; By following some tips and making few changes in driving habits can produce great results. With ever-increasing fuel cost, it’s always a feasible solution to implement these tips in your driving habits so that you can reduce the fuel wastage. It will improve your vehicle average and increase its engine life as well. Here are few…Continue
Added by Haris Saeed on October 3, 2019 at 2:18am — No Comments
Longtime area dealer sells successful dealership to Maroone USA, Serra Automotive and Pat Grooms
Irvine, CA, October 2, 2019 – Kerrigan Advisors, a leading sell-side advisory firm to auto dealers in the U.S., represented and advised owner Mike Peebles in his recent sale of Longmont Ford, one of the most successful Ford stores in the Metro Denver area. The buyers are a partnership between Maroone USA, owned…Continue
Added by Crystal Hartwell on October 2, 2019 at 6:50am — No Comments