Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

October 2013 ADM Blog Posts (174)

DMEa / Automotive News Webinar: The Mobile Consumer: From Sales to Service, Adapting Automotive to the New Normal

Free webinar on Thursday, October 31st at 2 p.m. EST is designed to teach dealers effective strategies for targeting consumers where they are most – on their mobile devices.

Daytona Beach, FL– October 24, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the eighth in a series of webinars the company is hosting with Automotive News. The sixty-minute webinar, “The Mobile…

Continue

Added by Crystal Hartwell on October 24, 2013 at 12:28pm — No Comments

5 Tips for Winning at Twitter



As I mentioned in an earlier post, Twitter is growing up. With more consumers turning to the microblogging site to discuss brands, it’s important that social engagement on Twitter be part of your dealership's marketing strategy. Setting up the account is easy, but making your Twitter account stand head and shoulders above the…

Continue

Added by Richard Valenta on October 24, 2013 at 10:30am — No Comments

Habits of a Successful Salesperson

“The chains of habit are generally too small to be felt until they are too strong to be broken” – Samuel Johnson

 

If you were to follow around the most successful salesperson you know for a week and then follow a failing salesperson for the same amount of time, the differences would be glaring. It boils down to successful habits. What you do habitually in small incremental actions adds up to huge differences in results by the end of just one…

Continue

Added by Mark Tewart on October 24, 2013 at 8:00am — 2 Comments

Opinions Drive Facebook Page Growth and Engagement

All too often Facebook pages are "toned down" in order to avoid scandal, controversy, or the potential to turn off fans. Many pages seem scared to express opinions for the risk of offending people. This is the safest approach. It's also the least productive.


Opinions

Many businesses, whether they're willing to admit it or not, are concerned with the messages they put out on social media. Someone at the top of the company wishes that social media didn't…

Continue

Added by J.D. Rucker on October 24, 2013 at 7:00am — No Comments

Outsourced Social Media: How to Choose the Perfect Partner

Businesses are increasingly recognizing the importance of having an online presence in social networks. Consumers have come to expect it and, whether you’re there or not, they will have conversations about you. Every year sees a higher percentage of consumers turning to business’ social media accounts for a variety of reasons including praise, complaints and support. Simply…

Continue

Added by sara callahan on October 24, 2013 at 6:14am — No Comments

Strong or Bold for SEO?

Matt Cutts SEO

Matt Cutts is back again with another one of his block rocking beats. The Webmaster Help videos that Matt Cutts puts out may not be the most glamorous pieces of SEO news around, but we still honestly feel that they are worth covering. Paying attention to the great, sweeping changes in the SEO field is only a piece of the…

Continue

Added by Timothy Martell on October 23, 2013 at 3:06pm — No Comments

CREDIT APPROVALS CONTINUE SLIGHT DECLINE FOR CAR LEASE SEGMENT

Swapalease.com, the nation’s largest car lease marketplace, reports the latest year-to-date credit approvals average recorded at 72.7% in September, down slightly from a 74.5% approvals rate YTD in August. The average YTD approvals rate considered to be “healthy” is 70%, according to the company.



A new auto lease trend appears to have formed over the last three months, one that shows the approval rate slipping during the previous three months compared with the same time last year…

Continue

Added by John Sternal on October 23, 2013 at 2:41pm — No Comments

How-To Increase Your Selling Opportunities

Do your sales people know how to fish? They should. I ask you, when was the last time that you wished there was something you could "personally" do to increase your selling opportunities? Have you every thought "just if we could spend more money on radio or TV advertising to increase walk in customers?" Watch this week's Think Tank Tuesday to see where you should be fishing to get more sales than you…

Continue

Added by Paul Potratz on October 23, 2013 at 11:28am — No Comments

Dealers Beware: New Texting Regulations In Effect (7 Tips)

With the latest Telephone Communications Protection Act (TCPA) rules settling into place, we’ve got to remember that not all texts are created equal.

Is your dealership’s texting up to snuff? Do what it takes to get there…because…

Continue

Added by Aaron Hassen on October 23, 2013 at 11:00am — 7 Comments

Kill the Wolf

What's the common image of a salesperson? The big bad wolf.

The big bad wolf seeks and destroys. It's a predator who pounces on its prey, eats the weak and leaves a bloody mess behind. This image makes the job of salespeople a lot harder than it should be. The good news is that this creates an opportunity to kill the wolf and turn the negative into a positive.

If you were to ask 10 customers what they hate about salespeople and the buying…

Continue

Added by Mark Tewart on October 23, 2013 at 10:30am — No Comments

retailers boost F&I revenue

retailers boost F&I revenue

Three large public dealership groups that have reported third-quarter  earnings so far this week all said F&I revenue per vehicle rose from the  year-earlier period.

Asbury Automotive Group's F&I revenues per vehicle rose 4.6 percent while …

Continue

Added by JB Floyd on October 23, 2013 at 10:01am — No Comments

Auto Dealers Best Practices

Best Practices Great Article on Best Practices for Auto Dealers. Good Read, see link to Automotive News...

Added by JB Floyd on October 23, 2013 at 8:17am — No Comments

Recording Blog Posts is a Way to Find a Different Audience

It's not for everyone. Some people just don't like to hear their voices played on audio or video. I know. I used to be one of them.

If you can get over that fear and if you want to get your YouTube channel some watches while helping to get your content seen and heard, it's a quick and easy way to kill a couple of birds with a single stone. The concept is pretty simple. Write a blog post,…

Continue

Added by J.D. Rucker on October 23, 2013 at 6:30am — No Comments

Ten Commandments of SEO

SEO

SEO isn’t a religion, but it’s definitely pretty close. You have to dedicate yourself to it to succeed, you have leaders and idols, and you have a mysterious entity that deals out rewards…

Continue

Added by Timothy Martell on October 22, 2013 at 4:00pm — No Comments


Influencer
Vehicle Values Decline As Gas Prices Decline As Well

When last week started I was thinking what the activity and market would be like for the entire week. I was looking at gas price trends, the fact that used inventory continues to increase and even thinking about the time of the year. While spending time with some key, leading auto lenders from captives to national banks to some regional players, the effort is sure being made to make it easy for the dealers to complete the sale of both new and used inventory.



Fortunately the budget…

Continue

Added by Carroll Nguyen on October 22, 2013 at 2:30pm — No Comments

Not Wrong, but Different

Inevitably, pricing is a necessary aspect to a customer’s decision. They do their research online and expect to receive answers to their pricing questions. While many of us old folks were groomed to avoid pricing when on the phone or email with shoppers, evolution has thankfully adapted us to the practice of giving out a discounted price in advance of their visit. However, pricing questions no longer begin and end with the price of the vehicle. Shoppers want more from you? Do you give it to…

Continue

Added by Joe Webb on October 22, 2013 at 2:13pm — No Comments

Billy Mays vs. Michael Jackson

Michael Jackson and Billy Mays passed away in the same week. The passing of Billy Mays made the news but Michael Jackson dominated it. The underlying message sent from the media is that entertaining is good and somehow noble, but selling and marketing is bad. My question for you is the following: Do you allow this flawed thinking to keep you from being successful in your sales and marketing?

 

The news coverage of Michael Jackson life was largely reverential and fit for king,…

Continue

Added by Mark Tewart on October 22, 2013 at 10:00am — No Comments

DMEautomotive’s Driver ConnectTM Receives 2013 BizTech Innovation Award®



DMEautomotive honored in the “Innovation” category for cutting-edge mobile app Driver Connect TM

 

Daytona Beach, FL  – October 22, 2013 – DMEautomotive received the 2013 BizTech Innovation Award® in the “Innovation” category for the company’s Driver Connect TM - a smart and engaging mobile app, which helps auto dealers to connect with their customers where they are most, on their mobile…

Continue

Added by Crystal Hartwell on October 22, 2013 at 8:48am — No Comments

Potratz Announces New Apprenticeship Program

Potratz, the industry leader in digital automotive marketing, located in Downtown Schenectady, holds another apprenticeship training program at their offices located at 31 Lafayette Street in Schenectady, New York.

The Digital…

Continue

Added by Paul Potratz on October 22, 2013 at 8:36am — No Comments

Empowering Employees to WOW Without Fear

The Ritz-Carlton hotel chain has an exciting customer service policy that empowers every employee with $2,000 to satisfy any guest without approval. This isn’t a one-time power but it’s per incident. Some business owners like the general idea but express concerns about providing…

Continue

Added by Mike Gorun on October 22, 2013 at 6:25am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service