Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
For years, marketers and search engine optimization gurus have been preaching something. They've been telling the world that "content is king" and that if you put the right content on your website, that it will rank well. After all, who would deny the king, right?…Continue
Adobe in partnership with Edelmen Berland, a global market research firm surveyed a nationally…Continue
Do Hyundai Cars Suck? Is Hyundai A "Throw Away Car"? Robert Wiesman Answers Your Question(s)...Continue
Latest BMW Marketing Communications: New Mobile Apps for BMW Dealership Employees
Added by Ralph Paglia on October 31, 2012 at 1:33pm — No Comments
We are currently in the middle of adding Lincoln to our dealership brand and would love some feedback!…Continue
Happy Halloween Ghouls and Goblins, on this spooky Halloween I’ve decided to share the history behind All Hallow’s Eve as well as some myths and superstitions associated with it.
Halloween's origins date back to the ancient Celtic festival of Samhain (pronounced sow-in). The Celts celebrated their new…Continue
Added by Kevin L Berger on October 31, 2012 at 6:13am — No Comments
There’s something to be said for getting in on a trend when it’s hot, social media marketing at it’s core is all about trends. When that great, roaring and rushing storm of interest starts to…Continue
Businesses and organizations have made strides in the last year to improve their overall understanding and strategy in social media. Many who once played in the social media realm using traditional internet marketing techniques such as posting only self-serving links have changed gears and focused on higher-visibility content such as images. Unfortunately, many are still lacking the understanding of how the networks work and how to post properly.…Continue
Added by J.D. Rucker on October 30, 2012 at 10:45pm — No Comments
I have a small, rural dealership (Chevy) that sells 45-50 retail a month and looking to grow to at least 75. I have a younger brother as a sales manager and I need to give him a base + incentive pay plan. I am looking for ideas on how to structure one.
If you have a few minutes, just jot down the basics of how a sales manager should be paid....I would appreciate it. He responds to incentives that compensate him for reaching certain goals.
Thanks for considering to…Continue
I am a small, rural Chevy dealer needing to replace my Fixed Operations leader. I was wondering if anyone had in their "digital file" a copy of a job posting ad for this position. It could even be for a Service Manager. I haven't done this for awhile and thought I should use some of the smart dealers on this forum to give me some tips.
Is it OK to ask for help like this? Hope so...or rebuke me if not. Thanks for the consideration.
You can email me directly if you like at…Continue
Added by Tom Hawkins on October 30, 2012 at 6:30pm — No Comments
One year after launching, izmocars’ AOA Supplier Digital Network is generating accessories sales results for both suppliers and dealerships. A new case study released today shows how Boston area aftermarket supplier, Auto Sound,…
Added by Crystal Hartwell on October 30, 2012 at 1:03pm — No Comments
Content marketing is internet marketing. It has been for a while (which I'll discuss below) but in 2013 content management will emerge to become the "must have" component of automotive digital marketing strategy.
It was during a…Continue
Much of the eastern seaboard is expecting (or already experiencing) massive power outages and flooding as Hurricane Sandy makes landfall. We at ActivEngage think this is a good time to talk about what to do when your Internet network goes down. As a live chat provider, it is…Continue
Added by Stephen Jackson on October 30, 2012 at 9:58am — No Comments
Twitter is planning to get rid of their favorite button in favor of something a little more Facebook-y. They want to actually add a tool similar to Facebook’s ‘Like’ tool, which may be use the terms ‘like’ or ‘star’. The company is saying they want to change the wording just to make it seem “lighter weight”…Continue
Added by Timothy Martell on October 30, 2012 at 8:00am — No Comments
Added by Patric Timmermans on October 30, 2012 at 7:01am — No Comments
In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.
The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days…Continue
As a dealership, we know your main job is to sell vehicles to the customers that want your product. You also sell parts and accessories along with maintenance and service needs. However, there are slow times during the year where you could use another source of income to keep your dealership going strong at all times of the year. Well, Multichoice Digital has the answer: E-Stores!
An e-store is an online marketplace where you…Continue
Added by Dmitriy Goroshin on October 29, 2012 at 4:01pm — No Comments
Unless you're some sort of crazy selling machine, keep reading!
Contrary to what the title of this article suggests, I am not going to write about how to sell less. Rather, I will focus on some of the simple steps to the sale that often go overlooked that prevent more deals from being closed. In vehicle sales, the amount of units you push directly affects the amount of money you collect so it’s crucial to keep yourself in check so that you can constantly strive to kick your sales up a…Continue
Added by Michael Cirillo on October 29, 2012 at 4:00pm — No Comments