The Women’s Automotive Association International (WAAI) will present the prestigious Professional Achievement Award to three automotive industry women during its annual awards dinner in Los Angeles on Wednesday, December 2, 2009.
This year’s honorees are Robin Pisz, national interactive marketing manager for Lexus, a division of Toyota Motor Sales; Theresa Haven, manager of the marketing communications campaign management division, Honda Motor Co.; and Anna Zarnosa, general manager… Continue
Added by Marcela Diana Fink on October 31, 2009 at 5:52pm —
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station “WAAOL, All Automotive Advertising News All The Time” featured on the free automotive advertising resource / networking portal AdAgencyOnline.Net, will be speaking at the 7th Digital Dealer Conference & Exposition at the Nashville Convention Center.
The auto… Continue
Added by Philip Zelinger on October 31, 2009 at 10:01am —
DALLAS, TX – October 29, 2009 – AutoRevo, the premier provider of auto dealer websites and on-demand software for automotive dealerships marketing and selling cars online, today announced the release of AutoRevo Mobile, an application that allows dealers to....
Added by Chad Polk on October 29, 2009 at 1:02pm —
The 2009 ASMA awards will be presented to nine automotive website vendors on Sunday November 1st at 4:30 pm at the Pasch Consulting Group booth at the 7th Digital Dealer Conference in Nashville. The ASMA study reviewed 34 automotive website platform vendors and will recognize nine companies with an award this year.
The ASMA study conducted by the… Continue
Added by Brian Pasch on October 29, 2009 at 10:00am —
The Women’s Automotive Association International (WAAI) will present the prestigious Professional Achievement Award to three automotive industry women during its annual awards dinner in Los Angeles on Wednesday, December 2, 2009, according to a recent announcement by Lorraine Schulz, WAAI founder and CEO.
This year’s honorees are Robin Pisz, national interactive marketing manager for Lexus, a division of Toyota Motor Sales; Theresa Haven, manager… Continue
Added by Jody DeVere on October 29, 2009 at 6:30am —
Dealers who have a successful Internet Reputation Management
(IRM) program in place and that have been able to get their customers to post reviews on DealerRater.com have a new choice on how to display their positive reviews. DealerRater.com
now offers dealers that ability to get their reviews via an RSS feed
The RSS feed will allow you to place the stream of… Continue
Added by Brian Pasch on October 28, 2009 at 5:22am —
Added by Reid Richards on October 27, 2009 at 10:30pm —
I just wanted to pass along our latest eBook to the forum members here at ADM. I am continually excited about using Facebook for the automotive industry and we continue to learn so much by watching our dealer clients continue to try new things on this evolving new marketing platform. This is such an exciting time for marketing vehicles online and we are so excited about its potential. I look forward to your comments.…
Added by Todd Smith on October 26, 2009 at 8:00pm —
Advanced Twitter Search Operators
Automotive Digital Marketing Ninjas find exactly what they are looking for in Twitter, then save advanced Twitter Search Queries for continued monitoring of activities in their local and regional markets. ADM Ninjas use these "Search Operators" to refine their queries and… Continue
Added by Ralph Paglia on October 26, 2009 at 7:00pm —
Retailers Get Ready for Social Shopping Experience - Online shopping is more than just transactional
People have long shared product opinions with friends and family through word-of-mouth. Today, social media tools enable consumers to extend their connections and conduct commerce in powerful new… Continue
Added by Ralph Paglia on October 26, 2009 at 11:00am —
Sad story folks...
October 26, 2009 - 12:01 am ET
Auto dealers reacted with shock to the apparent suicide of Bob Swift, owner of Swift Dodge in Sacramento, Calif.
Swift died Wednesday, Oct. 21, at his home from what The Sacramento Bee reported as a self-inflicted gunshot wound. The newspaper cited an El Dorado County Sheriff's Office report.
Swift, the son of deceased California dealer Chuck… Continue
Added by Ron Harber on October 26, 2009 at 9:02am —
This Wednesday at noon Brian Pacsh, Jim Rucker and myself will be doing a live webinar at www.drivingsales.com/blogs/webinars
Discussing ways for dealers to own all 10 positions on the front page of google for their name.
This discussion is timely because it was a hot topic at jdpa and dses and there is some pretty active discussion going on at… Continue
Added by Paul Rushing on October 26, 2009 at 9:00am —
It has been about a month since I posted a blog. My last few have not been all that positive. I sell cars and it is very important to come to work with a positive attitude. Times seem to be tough right now. Stores are low on inventory and customers are few and far between. It is time to turn these negatives into positives. I will try to keep it short because I can go on all day about this subject.
Customers and their methods of shopping seem to be evolving so much faster then the… Continue
Added by Stanley Esposito on October 26, 2009 at 8:44am —
For the last few months I have been engaged to fix ,modify ,rebuild a total outsourced solution for Executives and SmallBiz owners which has been meeting with mixed results. This program engages them into X number social outposts and then a team of smart folks dedicate 10-14 hrs of time per month moving their brands forward. While doing this and outlining the business processes and engagement, I am also entrusted to develop the ROI modeling it didn’t exist which causes the inconsistencies among… Continue
Added by Steven Moore on October 25, 2009 at 4:17pm —
For Automotive Social Marketing practitioners who would like to get deeper into tracking and analyzing Twitter marketing metrics and statistics, there are a number of handy apps you can use to analyze data. Some uses for these apps would be to track your… Continue
Added by Ralph Paglia on October 25, 2009 at 3:00am —
I recently attended the JD Power Conference as a panelist as I have every year since its inception. It is by far one of my favorite automotive events and I am proud to have been associated with this prestigious event for many years.
However, this year I was very concerned and upset about the session on OEM Website Strategies, present and Future.
This panel was moderated by Dealer.com and 3 of the 4 panelists were their clients.
Aside from completely ignoring the… Continue
Added by Jason Ezell on October 24, 2009 at 10:27pm —
Should Dealers… Continue
Added by Ralph Paglia on October 24, 2009 at 1:48pm —
Had just a quick moment so here is the whole article-
Automaker Web Sites Most Influential on Buyers; Newspaper, TV Still Effective
WESTERVILLE, Ohio--(Business Wire)--
Thirty-eight percent of U.S. auto buyers are willing to drive more than an hour
for their best deal, highlighting the importance of aggressive advertising by
dealers. The Fall 2009 Ad-ology Media Influence on Consumer Choice survey also
found online media is now more influential than social or… Continue
Added by Steven Moore on October 23, 2009 at 4:02pm —
Dealerships use Customer Relationship Management (CRM) software to organize and maintain regular and relevant contact with sales prospects and customers. And prospects and customers commonly use social media (i.e. Facebook, MySpace, Twitter) to organize and maintain regular and (hopefully) relevant contact with friends, acquaintances, and family.
Hmmm. Don’t those sound very similar? Yes!
So, shouldn’t dealership CRMs integrate with social media somehow? In ways and places… Continue
Added by Keith Shetterly on October 22, 2009 at 1:30pm —
Source: Auto Remarketing
— The ever-growing presence of mobile phone technology
— and many consumers' penchant to stay connected at all times — presents auto marketers with unique opportunities to expand their reach of potential customers, connect with… Continue
Added by Ron Harber on October 22, 2009 at 9:16am —