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All ADM Member Blog Posts (13,411)

Why You Need To Get Into The Conversational Commerce Game

Is your dealership in the conversational commerce game?

#localsearchgroup #jimflint…

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Added by Jim Flint on February 4, 2020 at 8:01am — No Comments

Former Volkswagen Group North America CEO Hinrich Woebcken Joins Beep Advisory Board

Advisory members play an instrumental role in company decisions and long-term strategic direction

Beep, a Florida-based autonomous mobility solutions company, today announced the addition of Hinrich Woebcken, former CEO of Volkswagen Group of North America Inc. to its Advisory Board.  Beep’s Advisory Board includes distinguished transportation industry leaders and executives who consult on company’s initiatives and influence strategic decisions. 

Woebcken most recently…

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Added by John Sternal on February 4, 2020 at 7:30am — No Comments

DealerBuilt Continues Growth & Executive Team Acquisition, Appoints Shayne Forsyth as Vice President of Marketing

Grapevine, Texas, February 3, 2020 --…

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Added by Michael Trasatti on February 4, 2020 at 6:00am — No Comments

Auto/Mate to Roll Out Fixed Ops Portion of Reporting Engine

Albany, N.Y. – February 4, 2020 – Auto/Mate Dealership Systems will unveil its fixed operations report generator at this year’s NADA Convention & Expo in Las Vegas. The addition of fixed ops reporting completes the unification of Auto/Mate’s Report/Mate™ engine, and enables dealerships to create, share and schedule reports based on data across every department.  

 

“The process of generating reports can be time…

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Added by Mike Esposito on February 4, 2020 at 5:00am — No Comments

myKaarma Launches Service Cart, Almost Doubles Service Recommendation Approvals at Pilot Auto Dealerships

Long Beach, CAJanuary 31, 2020 — myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced the launch of Service Cart. The mobile repair recommendation tool is designed to improve customer transparency and convenience by enabling instant approval and feedback from the customer. This results in higher retention, shorter authorization times, a significant…

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Added by Ujj Nath on February 3, 2020 at 5:09am — No Comments

The Experience, Dream, and Reality

If you take downward pricing pressure at high inventory levels in the automotive industry to mean that we are in a commodity environment, then keep reading. Otherwise, stop.

Here’s how 2020 stacks up.

The Experience

Most executive decision-makers…

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Added by Jim Flint on January 31, 2020 at 8:24am — No Comments

Owner Retention Programs: The Good, the Bad and the Ugly

Most auto dealerships do some if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that…

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Added by Courtney Evans on January 31, 2020 at 6:30am — No Comments

Advantage in the Digital Era

Are you taking advantage of the digital era?

#localsearchgroup #jimflint…

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Added by Jim Flint on January 30, 2020 at 6:36am — No Comments


Marketer
How to Know If Your Mechanic Is Being Honest

For a lot of people, the choice of a mechanic is something closely tied to the concept of mechanical skill and prowess. The problem with this lies in the fact that honesty, while probably equally as important, is often underestimated or even completely pushed…

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Added by Steven Clarke on January 30, 2020 at 1:30am — No Comments

Automotive Advertising Podcast - Episode 16: Reputation Management

How does reputation drive gross? 

When it comes to your online reputation, the good will inevitably outweigh the bad. Learn how on episode 16!

Added by Jim Flint on January 29, 2020 at 7:36am — No Comments

Marketing Lessons For The Automotive Industry

The automotive industry is naturally innovative, and in an era of increasing engagement from digital consumers, there is a lot marketers can learn to study the trends and strategies of an industry that is worth nearly $ 1 trillion - according to Yahoo Finance estimates.

Taking a lead from the automotive industry…

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Added by Jessie Carolyn on January 29, 2020 at 6:30am — No Comments

3 Keys to Sharing

What is your market share telling you?

Added by Jim Flint on January 28, 2020 at 7:45am — No Comments

SureSale Certified Expands Team to Help Auto Dealers Meet Growing Demand for CPO Vehicles

New sales team includes five auto industry pros with proven track records in growing new markets and a deep understanding of how auto dealerships can fuel CPO sales and ROI 

Los Angeles, CA – January 28,…

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Added by Crystal Hartwell on January 28, 2020 at 7:00am — No Comments

Car Dealers Beware of California Consumer Protection Act (CCPA)

Considerations for the California Consumer Protection Act (CCPA) are similar to the automotive industry as they are in other industries - this means auto companies need to be just as compliant as big brands like Amazon or Facebook. …

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Added by Ralph Paglia on January 28, 2020 at 1:32am — No Comments

Be Smart And Lease A Jeep In 2020

There are pros and cons to leasing a Jeep, and it can depend on your budget and your individual needs, credit score and personal ambitions of owning a vehicle.

If you're looking for a lower payment and a newer, nicer Jeep for your journeys, leasing is the best option for you. We would love…

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Added by Michael Dearing on January 27, 2020 at 4:30pm — No Comments

LEASE CREDIT APPROVAL RATES RISE TO 72% TO CLOSE OUT 2019

Lease Approval Ratings in December Reached Their Highest Number Since September of 2019

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 72% approval rate in December, a rise from the November rate of 67.1%.

December experienced a slightly higher number of applicants with qualifications for taking over another person’s lease contract and one of the highest approval rates for the 2019 year. The approval rate is…

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Added by John Sternal on January 27, 2020 at 8:21am — No Comments

Auto Dealers are at Greater Risk for Cyber Attacks in 2020, Helion Warns

Timonium, MD –­ January 27, 2020 –­ Helion Technologies today warned auto dealers that the risk for cyber attacks in 2020 is greater than ever before, due to the growing prevalence of cyber attacks in general and also because dealerships make attractive targets for cybercriminals. By 2021, cybercrime will cost the world $6 trillion annually, resulting in the greatest wealth transfer in history, according…

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Added by Erik Nachbahr, CISSP on January 27, 2020 at 6:30am — No Comments

Personalization at Scale in 1st Party Databases

Birthdays are pretty important to millennials. Critically important in their life cycles, I’d say.

During the next pitch, to all the dealers and agencies out there who are interested in signing up for “lifecycle marketing” ask this one question.

·…

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Added by Jim Flint on January 25, 2020 at 6:30am — No Comments

How to Increase Customer Repurchase Rates

Repeat buyers account for an increasing share of new vehicle sales and now represent 31% of all new vehicles purchased at a dealership, compared to 29% a few years ago.

This trend is good news for dealers due to the lower cost of retaining vs. acquiring…

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Added by Doug Van Sach on January 24, 2020 at 6:00am — No Comments

The Truth About Operational Advertising

What makes you different from your competition? Do your customers know?

#localsearchgroup…

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Added by Jim Flint on January 23, 2020 at 6:50am — No Comments

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