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All ADM Member Blog Posts (13,516)

Get back more than what you pay by using ceramic car coating for the best car paint protection

Most car owners are keen to preserve the good looks and the bright finish of their beloved cars for many years so that it seems as if just driven out from the showroom. They use some paint protection films and coatings right from the first day of vehicle ownership so that the paint and the gloss remain intact for a long time by withstanding the stress of constant use and weather exposure. It is the only way to…

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Added by Karen Anthony on July 11, 2020 at 3:49am — No Comments

The Importance of SEO for Car Dealers

Search Engine Optimization (SEO) involves creating relevant, keyword-focused content that helps improve your website’s visibility in organic search results for – purposefully – the things you sell. Keyword stuffing for the cities you service is somewhat old school.



The SEO process includes new landing pages,…

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Added by Jim Flint on July 10, 2020 at 7:00am — No Comments

Dealers See Bottom-Line Benefits from a Thorough F&I Product Portfolio Review

The world has witnessed drastic changes in just a few short months. The economic fallout from the COVID-19 pandemic has impacted nearly 50 million workers since the end of February, according to Mark Zandi, chief economist at Moody’s Analytics in a recent CNBC1 report.

While Moody’s also believes “the COVID-19 recession is over1,” automotive dealers of every size should be taking this time to review every aspect of their business to ensure maximum readiness for when the…

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Added by John Sternal on July 9, 2020 at 12:46pm — No Comments

Former BMW Executive Fisker Secures $50 Million in Venture Capital

EV maker Fisker lands $50 million investment

Henrik Fisker has said the design of the…

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Added by Ralph Paglia on July 9, 2020 at 8:30am — No Comments

More of the 2021 Chevrolet Corvette Revealed

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Added by Ralph Paglia on July 8, 2020 at 6:30pm — No Comments

Used vs. New Sales Trends Week of July 4

Topic Expert: Jeremy Anspach, CEO of PureCars

Background: New-car inventory at the beginning of June was down by a third, compared to the same time last year, according to research from Edmunds.com. At the same time, June auto sales climbed about 3.3% from May, although they are down by 30% compared to a year earlier, according to estimates from Cox Automotive. So, what IS moving as we head into July? Jeremy Anspach…

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Added by John Sternal on July 8, 2020 at 9:48am — No Comments

How Bad Have Car Sales Been Hit By The Corona Pandemic?

How Auto Sales Fared in Q2 2020 Amid Pandemic…

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Added by Ralph Paglia on July 8, 2020 at 4:00am — No Comments

More Social Media Marketing Ideas for Car Dealers

More Automotive Social Media Marketing Ideas

With the recent corona outbreak, everything has come to a halt – except social media marketing. 

The global economy has been thrown into…

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Added by Ralph Paglia on July 5, 2020 at 7:30am — No Comments

Digital Dealer Las Vegas Agenda

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Added by Ralph Paglia on July 5, 2020 at 4:30am — No Comments

Don't Miss! Four Changes for Agencies & Dealers - Live Webinar

This Fourth of July marks a turning point for the car industry.

Basic paid search and social campaigns won’t be enough to convince buyers to go to your dealership instead of the closest competitor. Dealers have embraced digital advertising tactics,…
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Added by Jim Flint on July 2, 2020 at 7:00am — No Comments

5 Tips to Train and Retain Salespeople

How well do you retain sales staff?  The average annual turnover rate for salespeople in our business is 67 percent, according to Automotive News.

 

That’s an alarming statistic when you…

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Added by Bill Wittenmyer on July 1, 2020 at 11:00am — No Comments

PureCars' Automotive Marketing Platform Receives Digital Advertising Certification For The Honda Dealer Program

Leading Digital Advertising Platform Helping Auto Dealers Drive Consumer Demand From COVID-19

ATLANTA, July 1, 2020 -- PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has…

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Added by John Sternal on July 1, 2020 at 11:00am — No Comments

Enjoy the Evolution: COVID-19's Change

The way we purchase and service vehicles may never be the same due to COVID-19.
However, in the stores I visit, it seems there’s more of an evolution than a revolution going on. Enjoy the evolution. 

The staff is down. Inventory is tight. Shoppers are…

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Added by Jim Flint on June 26, 2020 at 7:00am — No Comments

Dodge Scores First Detroit Quality Score Win in 34 Years on J.D. Power Study

Detroit automakers dominated J.D. Power’s marquee study of new-vehicle quality for the first time, with Fiat Chrysler Automobiles NV’s Dodge becoming the first domestic brand to lead the rankings in…

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Added by Ralph Paglia on June 25, 2020 at 12:30am — No Comments

Used Cars: The Wild Ride that Could

As hard as we try to increase recall completions, there always seems to be a bump in the road. We may soon be in for a pretty big one from the used-car market and there are plenty of signs pointing to this having a major effect on both dealerships and consumers.

 

According to a recent article in…

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Added by Dan Beres on June 22, 2020 at 6:30am — No Comments

NBCUniversal And Sky Establish One Platform Global Advertising

NBCUniversal NBCUniversal And Sky Set Leadership For One Platform Global Advertising and Partnerships…

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Added by Ralph Paglia on June 22, 2020 at 1:00am — No Comments

10 Steps You Can Take in 10 Minutes to Develop Stronger Google Campaigns

  1. Red Zone Foreign Countries--aka Negative them Out
  2. Eliminate Smart Bidding
  3. Move Settings for Display off of Recommended
  4. Turn off App Ads
  5. Use the same Google My Business login that you use for your My…
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Added by Jim Flint on June 19, 2020 at 7:00am — No Comments

Research Reveals Most Popular Vehicles Used in Movies and TV Shows

Cars have played a…
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Added by Ralph Paglia on June 19, 2020 at 2:30am — No Comments

Economic Collapse: Myth or Reality

Economic collapse occurs very quickly without anyone even predicting it.

One of the causes of economic collapse is the surprise element of it. For the vast majority of people, it is highly difficult to spot the…

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Added by Amelia Grant on June 19, 2020 at 1:30am — No Comments

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