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September 2018 ADM Blog Posts (65)

Let start again as an Entrерrеnеur

I see the wоrld аrоund us соnѕtаntlу сhаngіng, evolving, аnd tесhnоlоgу іѕ grоwіng at аn аll tіmе high.

I often wоndеr when саrѕ wіll ѕtаrt flуіng.

There is ѕо much to look…

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Added by Blazho Gjorgiev on September 30, 2018 at 6:00pm — No Comments


Vendor
Don’t ignore subprime buyers: It’s is the main source of leads for your dealership

The automotive industry has changed a lot in past few decades. Not just the modern car models, the new generation car buyers, the craze for technology, but the increasing rate of subprime buyers. 

Did you know that almost 25% car…

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Added by AutoLead Pro on September 28, 2018 at 6:00am — No Comments

The Pitfalls of Discounting Service

When it comes to sales and service transactions in the retail automotive industry, a main…

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Added by Chris Miller on September 27, 2018 at 7:30am — No Comments

Peer-to-Peer: Designing a Mentorship Program for Success

There are a plethora of training programs and trainers in the automotive industry many of which have different styles, advice, and opinions.

Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an…

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Added by Todd Smith on September 27, 2018 at 6:30am — No Comments

Is Content Marketing a Necessity or a Nuisance?

In a recent blog, I wrote about how content marketing is more of a long-term play.

 

In addition, to attract an audience, it is vital to offer more than purely sales content and “buy…

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Added by sara callahan on September 26, 2018 at 7:00am — No Comments

SUV and Pickup Truck Values Remained Stable Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on September 25, 2018 at 10:30am — No Comments

What We’ve Got Here is a Failure to Communicate!







Dealerships spend a lot of money on leads. The bigger the store, the more money spent. And, added to that expense are staffing costs and the time and effort involved in trying to engage with consumers who submit the leads.

 

In the car shopping process…

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Added by Brett Sutherlin on September 25, 2018 at 7:00am — No Comments

Jumpstart Automotive Media and Ipsos Unveil Joint Report on How Digital Strategies Can Close the Gap Between Dealers and Consumers; Study Sheds Light on Differences in Perceptions and Where They Align

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today announced a joint study with research firm, Ipsos: “Today’s Auto Buyer and the Digital Retailing Experience."

The report looks at points of view of both the…

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Added by John Sternal on September 25, 2018 at 6:30am — No Comments

Autоmоtіvе Mаrkеtіng - The Vаluе of Good Prоѕресtіng

Thе wоrld есоnоmу hаѕ bееn vеrу uncooperative fоr almost any buѕіnеѕѕmеn, еѕресіаllу аutоmоtіvе dealers whо are…

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Added by Blazho Gjorgiev on September 25, 2018 at 2:00am — No Comments

AutoConverse.com Interview of Ralph Paglia

Added by Ralph Paglia on September 25, 2018 at 12:58am — No Comments

Major Replacement For the Original Subcompact SUV Pioneer: 2018 Nissan Kicks

Edgy and slightly unfamiliar designs have been gaining popularity in the auto world, and the Kia Soul is one example of an urban commuting car laden with cool tech, and capability for high fuel efficiency. The …

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Added by Ben Jansen on September 24, 2018 at 8:30am — No Comments

LED Lighting for Car Dealerships

Are you on the lookout for LED Lighting for Car Dealerships? You have factors to understand more about Luna Energy Partners if the response is yes.

 

Luna Energy Partners are frequently thought about to be the one stop option for numerous kinds of LED lighting with a concentrate on LED lighting for car dealers. This consists of car dealership car park lighting and…

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Added by Mike KO on September 24, 2018 at 8:22am — No Comments

The Weakest Link in Data Attribution Part II: Data Standardization

Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer picture of marketing with more up-to-date attribution models, dealers are failing to leverage the best technology to reach…

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Added by Greg Geodakyan on September 24, 2018 at 7:00am — No Comments

Getting The Most Bang From Your Social Media Bucks

Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consumers. It has also been found that some different types of content – text, images and video – perform better than others.

 

However, it’s still very…

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Added by Paul Moran on September 24, 2018 at 6:30am — No Comments

Hello, is It Me You’re Looking For?

I frequently write about how, in my opinion, dealerships would be wise to expand their thinking and change attitudes towards recall customers … and not just recall customers, but all customers

 

The customer experience is key to building customer loyalty, increasing referrals and securing repeat…

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Added by Chris Miller on September 21, 2018 at 7:30am — No Comments

How to Boost Your Recall Completion Rate

Today one of five vehicles on the road are under recall.

This year alone there have been 46 million vehicle owners notified of a recall; seven million of which are not related to the Takata airbag issue.

 

Recalls represent a significant revenue opportunity…

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Added by Scot Eisenfelder on September 21, 2018 at 7:30am — No Comments


Vendor
Don’t Miss Revenue Opportunities!!

It is widely known that Service is the lifeblood of all dealerships and, in many cases, keeps dealerships financially in the black.

With the inundation of service requests by consumers, largely due to the increasing amounts of recalls that we’ve seen in the last few years, service…

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Added by Andy Church on September 21, 2018 at 6:30am — No Comments

Can You Sell Cars On Facebook Marketplace?

Since Facebook has exploded, businesses have all rushed to capture their audience’s attention and leverage the platform’s marketing potential. In the beginning, gaining business exposure on Facebook’s platform was relatively inexpensive. As Facebook continued to modify its algorithm to appease its users and better monetize the platform when it…

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Added by Todd Smith on September 20, 2018 at 7:00am — No Comments

BLACK BOOK HISTORY ADJUSTED VALUATIONS NOW INTEGRATED INTO DIMONT’S CLAIMS ADJUSTMENT SYSTEMS

Vehicle Values With Historical Performance Can Greatly Increase Accuracy in Claims Adjustments

 

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, today announced its History-Adjusted Valuations (HAV) data and resources will be integrated into an interface with DIMONT, one of the largest providers of insurance claims adjusting and collateral loss…

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Added by Black Book on September 20, 2018 at 6:53am — No Comments

August Auto Lease Prices Increase By Up To 54% On Several Vehicles

Several Brands Increase Lease Prices by up to 54% on Vehicles of All Sizes as New Model-Year Units Enter Showroom; Interest Rate Hikes Take Effect

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of August.  Several automotive brands significantly raised prices on lease deals for mid-size and full-size cars, as well as pickups and SUVs. With rising interest rates on new vehicles…

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Added by John Sternal on September 20, 2018 at 6:28am — No Comments

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