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September 2016 ADM Blog Posts (97)

59% of Marketers Use Social Media for 6 Hours or More Each Week

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Added by Joey Little on September 30, 2016 at 11:52am — No Comments

WANTALEASE.COM ONLINE LEASE MARKETPLACE SEES MORE INEXPENSIVE LEASE DEALS IN THE CAR SEGMENT

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with the Nissan Sentra SV currently boasting the lowest monthly payment price of just $129.00 a month. Additionally, there are two other vehicles in the car segment currently being offered at under $150.00 a month.

The other vehicles in addition to the Nissan Sentra V currently being offered for under $150.00 include the Volkswagen Jetta S at $139.00…

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Added by John Sternal on September 29, 2016 at 11:57am — No Comments

Depreciation Slower in Sub-Compact Cars Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

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Added by Black Book on September 29, 2016 at 11:05am — No Comments

#JDPowerAMR -- Dealers, Register Now to Receive Discount!

View above video >

At #JDPowerAMR, you'll hear from the best and learn from the best.…

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Added by Kris Rosychuk on September 29, 2016 at 11:00am — 1 Comment

If a Picture Is Worth 1,000 Words, How Many Is a Video Worth?

If you haven’t drunk the video marketing Kool-Aid yet. Or, perhaps are overwhelmed by the thought of creating and distributing videos, it’s time to consider the advantages of having a video marketing strategy.

 

There was a time in my career when dealers used to complain about having to take multiple PICTURES of a vehicle. Now, however, most dealers include as…

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Added by Timmy D. James on September 29, 2016 at 5:32am — No Comments

How To Take Care Of Your Mercedes Interior And Exterior Parts In 5 Ways

Luxury cars are usually the dream cars of any person.

And to take care of this dream car is a great challenge. The secret to keep your car looking fresh, out of the factory and new takes a few great steps of maintenance. This includes the cleaning of…

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Added by Mike Davidson on September 28, 2016 at 11:00am — No Comments


Influencer
You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

You Sold the Car But 72% of Customers Are Using Third-Party Mechanics. Is Your Dealership Leaving Revenue on the Table?

Service department revenue continues to increase in importance for dealerships.  With lower margins, service revenue is the bread and butter for many dealerships.…

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Added by Larisa Bedgood on September 28, 2016 at 8:23am — No Comments

The Modern Shopper Journey: It’s a Dealer Journey, Too

 

The modern car-shopper journey has changed.  It’s no longer about spending an entire day—or even multiple days—scouring a variety of dealerships for the right vehicle; instead, it’s about consumers doing smart research, knowing what they want, and determining who can best provide it for them.  Once shoppers have done their online detective…

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Added by Joey Little on September 28, 2016 at 8:17am — No Comments


Influencer
Dealers Are Asking “What Is Online Retailing, Really?”

In my many discussions with dealers, the one question that invariably comes up is “What is online retailing, really?” They’ll then begin to tell me how consumers can already buy a car online from them. They have a widget with which a consumer can get their trade value. They have an online payment calculator. Customers can submit a lead, get a quote online and even correspond…

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Added by Joe Orr on September 28, 2016 at 5:41am — No Comments

Auction Buzz

three-stooges-in-a-car

The Shill

A simple word - shill.

With so many definitions and contemplations .....

Merriam Webster defines it as:

Shill- "to talk about or describe someone or something in a favorable way because you are being paid to do it"

An auction shill refers to some one who…

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Added by Barry Neuman on September 28, 2016 at 4:08am — No Comments

The Naked Truth Exposed [EXECUTIVE EDITION]: Big Data & Attribution

Big Data & Attribution…Who Has It & How Do We Get It?

There’s good news and bad news on this topic…but mostly good. The bad news is AutoHook’s panel of marketing experts had so many dealer-submitted…

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Added by David Metter on September 27, 2016 at 12:30pm — 2 Comments

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Added by Paul Potratz on September 27, 2016 at 12:25pm — No Comments

Are You Ready For Cross-Device Remarketing?

Have you ever done research on your mobile device for something you really want to purchase?

Maybe you do all that research on your desktop and make the actual purchase on your mobile phone? 

This week on Think Tank Tuesday, Paul discusses something that Google has finally…

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Added by Paul Potratz on September 27, 2016 at 12:00pm — No Comments

Google Allo Is Here PLUS LinkedIn Desktop Redesign and More!

This Week in Social Media

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Added by Joey Little on September 27, 2016 at 9:30am — No Comments

Audi 171 Future Now Marketing Campaign

Audi continues to push the boundaries and grow in market share. The new 171 future now campaign brings two sales events to two key locations in Ireland.

Audi Limerick: Saturday October 1st, 10am - 5pm & Sunday October 2nd, 10am - 3pm

Audi North Dublin: Saturday October 29th, 10am -…

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Added by Joe Duffy on September 27, 2016 at 8:05am — No Comments

Auto/Mate's National Customer User Summit was Largest Yet with Dozens of Events for Auto Dealer Attendees

Albany, N.Y. – September 27th, 2016 – Auto/Mate Dealership Systems announced today that its National Customer User Summit was its largest yet, spanning two full days and offering many new events, classes and workshops for the auto dealership employees and managers who attended. This year's User Summit was held September 19-21, 2016 at the Hilton Chicago/Oak Brook Hills Resort & Conference Center.…

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Added by Mike Esposito on September 27, 2016 at 7:35am — No Comments

Efficiency is the Key to Loyalty

Have you ever tried to call a dealership – whether it’s to inquire about a vehicle or schedule a service appointment – just to get placed on eternal hold or thrown into someone’s voicemail? Many consumers have and, just like you, they don’t like it.

 

People are busy. When they pick up the phone to schedule a service appointment, or try to get information about…

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Added by Mike Gorun on September 27, 2016 at 6:07am — No Comments

Change your game style

Producers of sweets know that if a person likes some kind of candy from childhood, he will most likely buy them all his life. Something similar happens in poker - players start to play in a certain style and continue to use this style throughout their career. But what is convenient for you is not necessarily correct. In tournament poker at http://www.slotozilla.com/free-slots/real-money, much of what seems right…

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Added by Rick Slot on September 27, 2016 at 1:30am — No Comments

Service Retention Relies on Consumer Trust

When a customer buys a new car from a dealership it’s almost a given that service also just gained a new customer. Most of the time, if the customer is local, they will start bringing their vehicle into the selling dealership for regular maintenance and…

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Added by Tim Clay on September 26, 2016 at 2:30pm — No Comments

The Dealership Experience: Do Your Customers Like You?

For most people, buying a car isn’t a regular, everyday activity.  It’s an occasion that doesn’t come around all that often, and when it’s time to shop for a new car, consumers expect a great dealership experience.  After all, next to a home purchase, it’s likely the second most expensive purchase for most individuals in the U.S.  Customer expectations and…

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Added by Joey Little on September 26, 2016 at 9:28am — No Comments

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