What is “Showrooming” you ask?
- The practice of visiting multiple retail stores to try products, and then checking a mobile device for the best price…
Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Beware of the Pitfalls That Come With Lead Scoring Systems
There are several automotive industry technology suppliers offering various automotive sales Internet Lead Scoring solutions for deployment and implementation in a variety of ways at Tiers 1, 2 and 3. They are:
Back in 2011, more than three out of 10 US new-car buyers said they were likely to purchase online... What Happened?
New-car sales virtually never take place online, despite growing interest among consumers and manufacturers, according to a new eMarketer report, “Automotive Ecommerce: Late to the…Continue
Added by Ralph Paglia on September 30, 2013 at 8:00pm — No Comments
Make Money Mondays With Sean V. Bradley - Don't Give Up! REMEMBER "The Sky Is Not…
Added by Sean V. Bradley on September 30, 2013 at 2:04pm — No Comments
video to watch
Added by JB Floyd on September 30, 2013 at 1:45pm — No Comments
The electric car was heralded as a huge win for the environment, saving mankind from the guilt of knowing we're polluting the air, damaging our lungs and the envioronment around us.
But electric cars, or any other type of green vehicles, aren't selling very well. Why is this?
Let's take, as a starting point, the Chevrolet Volt. The Volt, and its European sister the Opel Ampera, have won numerous awards all over the world, big and small, including the 2012 European Car of the…Continue
Added by Arvid Linde on September 30, 2013 at 12:38pm — No Comments
The automobile has often been thought of as a machine full of mechanical parts and systems that all work together to propel you from one place to another. In the past we were buying more car than computer, today computers are everywhere. Cars are filled with computers controlling multiple systems at the same time…Continue
Added by Josh Knutson on September 30, 2013 at 7:53am — No Comments
Daytona Beach, FL – September 30, 2013 – DMEautomotive’s Driver Connect 2.0 is a Silver Stevie® Award honoree in the “Best New Product or Service – Software Mobile On-Demand Application” category, in the 11th Annual American Business Awards.
The American Business Awards are the nation’s premier business awards program. All organizations…Continue
Added by Crystal Hartwell on September 30, 2013 at 6:57am — No Comments
The graphic above illustrates a “worst-of” status based on perception or statistics for each state in the union (see the methodology). On the one hand, it’s a sad testament to the status of this nation, but in the dealership context, it reminds us…Continue
Added by Big Tom LaPointe on September 30, 2013 at 5:30am — No Comments
You don’t ask a woman to marry you when you are first introduced. At least, most of us don’t. And, if you’re a woman, you don’t ask or expect to be asked then, either. You expect to be courted – to be asked out on a series of dates, to find out more information about each other, to meet friends and family, to experience that first kiss and more. Eventually, if everything…Continue
There are many methods a good digital marketing company can use to enhance your online marketing presence and you must be able to measure the effectiveness of those methods.
The clients only concern is, and rightfully so, is the amount of traffic to their site and the investment to get it there, where it is coming from and the return on their investment- how much of that traffic is being converted to actual sales.
The responsibility from getting the traffic to converting that…Continue
Added by Bill Cosgrove on September 28, 2013 at 9:30am — No Comments
Added by JB Floyd on September 27, 2013 at 1:04pm — No Comments
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition-- Ford buys a startup, the new…Continue
Added by Ketty Colom on September 27, 2013 at 9:01am — No Comments
Added by Josh Knutson on September 27, 2013 at 7:03am — No Comments
In the business world, and in public relations, it’s not uncommon for customers to vent on social media networks when they encounter problems and feel the business is not interested in assisting them with a solution. The most famous example of a disgruntled customer is the gentleman who had his guitar broken by United Airlines, then wrote a song and uploaded a…Continue
Added by sara callahan on September 27, 2013 at 6:53am — No Comments
There are several new changes to Facebook that car dealerships need to be aware of and take into consideration. It has been well publicized for years now that Facebook is constantly changing, and we have recently seen yet another round of high-profile changes that will impact how you deal with the public on the world’s leading social media platform.
Added by David Farmer on September 27, 2013 at 5:30am — No Comments
How Many Leads Can An Automotive Internet Sales Coordinator, BDC Rep Or Car Salesman…
Added by Sean V. Bradley on September 26, 2013 at 6:17pm — No Comments
Organic keyword data from Google is about to disappear. Instead of panicking, embrace this change and focus on content.
(courtesy of notprovidedcount.com)…Continue
New Research Shows Mobile Search a Key to Dealership Phone Calls
Do you know if your dealership is making the most out of its mobile advertising efforts? Recently Google compiled survey…
Think about this. Do you want off the shelf Big Box technology powering your digital marketing campaigns or out of the box creative technology?
Walmart style webhosting companies that offer free or inexpensive websites with templates and a few plugins may get you in the game and make you like everyone else- but they are not going to take you to the top of it.
Your website and the technology that powers it is where it all starts. These are the building blocks that are going to…Continue
Added by Bill Cosgrove on September 26, 2013 at 8:46am — No Comments
How’s your attitude towards shoppers who walk without buying?
The right first response should be, with curiosity: Why didn’t the customer buy? A range of reasons might answer the question – from wrong inventory and price to poor presentation or dislike of the sales associate.
For whatever reason a shopper leaves the showroom without buying, the productive attitude is one that focuses on opportunity.…Continue
Added by Jeff Cotton on September 26, 2013 at 8:03am — No Comments