Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Automotive_IRM_Update_August_2013.pdf My friend Rich Aldrich offered up this Automotive Industry Research, an in-depth research. I found it informative. Feel free to get your copy to view.
• July U.S. light vehicle…Continue
Added by JB Floyd on September 23, 2013 at 5:30am — No Comments
Make Money Mondays With Sean V. Bradley "Leadership" "Lead By…
Added by Sean V. Bradley on September 23, 2013 at 4:26am — No Comments
More and more dealers are realizing that an effective live chat strategy is a key puzzle piece for increasing leads and sales from their dealership website – whether they opt for an in-house staff or hosted chat vendor. The scary truth is that many dealers who jump on in-house chat or the cheapest hosted chat expecting that it will magically pull them out of a sales…Continue
Added by Big Tom LaPointe on September 21, 2013 at 9:30pm — No Comments
We were discussing Time Management, a…Continue
Sara Callahan recently posted a great piece entitled “Don’t Be afraid of Content” On Automotive Digital Marketing. She said that Content is life which is true. If…Continue
Added by Bill Cosgrove on September 21, 2013 at 6:00am — No Comments
Quite often businesses, including car dealerships, feel that the fact that a blog exists is enough to generate results, but this just isn’t the case. A good blog will drive business and produce sales, but it has to be a blog that people want to read.
But what are the essentials of a good blog? It should cover the following bases.
1. The content should be well-written
2. The blog should be updated often so that people come back frequently
3. It should have good SEO or…
Added by David Farmer on September 21, 2013 at 5:25am — No Comments
Fiat has named Chrysler Group manufacturing head Scott Garberding as its global chief purchasing officer, effective immediately.
Garberding, 49, replaces Vilmar Fistarol, who has taken another position with Fiat Industrial. He also…Continue
Added by JB Floyd on September 20, 2013 at 12:40pm — No Comments
I’ve started a marketing company for auto sales people, and I already know it will fail. Why would a company, dedicated to helping auto sales people be more successful be doomed to failure?
Added by Robert Camp on September 20, 2013 at 9:30am — No Comments
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…Continue
Added by Ketty Colom on September 20, 2013 at 7:46am — No Comments
As you continue to develop and experiment with your digital marketing presence, the most important thing to take in to consideration is determining how to measure success. There is not a clear cut definitive answer on how to achieve that goal. However, without taking the time to look at your stats, you will never know which approaches are working best.
One way to measure your internet marketing success is by using Google Analytics. You can also analyze your Total Unique Visitors. Are…Continue
September is the absolutely BEST Month to buy a New VW!
Want a reason why?? I thought so!
Click this link; www.JustGreatVWDeals.com & you will see why more
& more VW Afficionados are coming to Douglas Volkswagen…
Added by Ken Beam on September 19, 2013 at 12:43pm — No Comments
DETROIT (Reuters) -- The U.S. Treasury has sold another block of shares in General Motors Co., reducing its stake to 7.3 percent as it moves toward exiting its holdings in the automaker by the end of March.
The Treasury sold more than 110 million shares between May 6 and Sept. 13, raising more than…Continue
Added by JB Floyd on September 19, 2013 at 7:52am — No Comments
As I’m sure you’ve heard, Apple will start selling their new iPhones tomorrow. The buzz leading up to the announcement was typical with speculation running wild, leaked photos and chatter just about everywhere. After the announcement however, the buzz shifted away from excitement towards disappointment. People got so excited in the pre-announcement frenzy that they felt let…Continue
What is more important than your reputation? No matter what industry you are in, the answer to the previous question is a large and glaring, “nothing!” There is a reason that businesses such as Yelp! generate so many lawsuits. In the pre-Internet Era, bad word of mouth was just that, very bad, but now with the ubiquitous nature of the internet, the “reputation game” has indeed changed a great deal. Negative reviews online can now be a real killer and can do their damage with remarkable…Continue
Added by David Farmer on September 19, 2013 at 4:08am — No Comments
I am excited to announce that HookLogic has earned a new title: Certified Provider.
The official news from Dealer.com came last week, as it announced its selection as the newest provider in the Certified Provider Program. But HookLogic and Dealer.com have been working on this synergistic partnership for almost a year. Last year, I spoke at Digital Dealer on the topic of “The App Store Approach to Vendor Selection”. I believe this is a perfect example of how vendors can partner for…Continue
Added by David Metter on September 18, 2013 at 4:29pm — No Comments
Recently I have been listening to Michael Stelzner's Social Media Marketing Podcasts via Social Media Examiner and have both learned a lot and enjoyed Michael's style.
He tends towards NOT over-complicating what businesses should be doing to effectuvely leverage social media platforms for…
Swapalease.com, the nation’s largest car lease marketplace, reports a slight drop off in year-to-date credit approval trends for August compared with July. The average customer credit approval rate at the end of August was 74.5%, down slightly from 75.6% at the end of July. Approximately three quarters of all people looking to take over someone’s lease are now being approved by the leasing company.
With the exception of August data, customer credit approvals have continually…
Added by Carroll Nguyen on September 17, 2013 at 3:00pm — No Comments
What does over 50% of the US population and 70% of Canada do every day? To find out, watch this week's Think Tank Tuesday!
Make sure you keep an eye out for a special offer on how you can learn more about increasing leads and sales. See Paul speak at DD15 October 15-17.
Added by Paul Potratz on September 17, 2013 at 1:49pm — No Comments
Built by Canadian dealers for Canadian dealers, exclusive line-up offers progressive digital content targeted at Canada market; includes keynote from Al Awadia of Google Canada
Salt Lake City, Utah – September 17, 2013 – DrivingSales today announced a first-ever, exclusive Canadian Dealer Breakout Session at the 2013 DrivingSales Executive Summit (DSES). Free to all…Continue
Added by Crystal Hartwell on September 17, 2013 at 7:14am — No Comments
One challenge all businesses face is creating loyal customers. As business owners, we try to analyze our customers to figure out what methods we can use to build that base of customers which is so important to future growth. Without loyal customers, your efforts at customer acquisition quickly go from growing your business to replacing defecting customers.