September 2013 ADM Blog Posts (145)

Automotive_IRM_Update_August_2013.pdf My friend Rich Aldrich offered up this Automotive Industry Research, an in-depth research. I found it informative. Feel free to get your copy to view.

Overview:

Developments

• July U.S. light vehicle…

http://www.internetsales20group.com

Make Money Mondays With Sean V. Bradley "Leadership" "Lead By…

More and more dealers are realizing that an effective live chat strategy is a key puzzle piece for increasing leads and sales from their dealership website – whether they opt for an in-house staff or hosted chat vendor. The scary truth is that many dealers who jump on in-house chat or the cheapest hosted chat expecting that it will magically pull them out of a sales…

I was on an online chat with several friends and fellow trainers from the United Kingdom the other night...

We were discussing Time Management, a…

Sara Callahan recently posted a great piece entitled “Don’t Be afraid of Content” On Automotive Digital Marketing. She said that Content is life which is true.  If…

Quite often businesses, including car dealerships, feel that the fact that a blog exists is enough to generate results, but this just isn’t the case. A good blog will drive business and produce sales, but it has to be a blog that people want to read.

But what are the essentials of a good blog? It should cover the following bases.

1. The content should be well-written

2. The blog should be updated often so that people come back frequently

3. It should have good SEO or…

Fiat picks Chrysler's Garberding

Fiat has named Chrysler Group manufacturing head Scott Garberding as its  global chief purchasing officer, effective immediately.

Garberding, 49, replaces Vilmar Fistarol, who has taken another position with  Fiat Industrial. He also…

I’ve started a marketing company for auto sales people, and I already know it will fail.  Why would a company, dedicated to helping auto sales people be more successful be doomed to failure?

1.  Auto sales people don’t stay put, they believe they sell a product and are willing to move to sell the “hot” product instead of recognizing the value lies in the salesperson, not the product. 
2. Auto sales people keep lousy records. They rely on the dealer’s systems and processes…

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…

As you continue to develop and experiment with your digital marketing presence, the most important thing to take in to consideration is determining how to measure success. There is not a clear cut definitive answer on how to achieve that goal. However, without taking the time to look at your stats, you will never know which approaches are working best.

One way to measure your internet marketing success is by using Google Analytics. You can also analyze your Total Unique Visitors. Are…

September is the absolutely BEST Month to buy a New VW!

 

Want a reason why?? I thought so!



Click this link; www.JustGreatVWDeals.com  & you will see why more

 

& more VW Afficionados are coming to Douglas Volkswagen…

U.S. Treasury cuts stake in GM to 7.3%

DETROIT (Reuters) -- The U.S. Treasury has sold another block of shares in  General Motors Co., reducing its stake to 7.3 percent as it moves toward exiting  its holdings in the automaker by the end of March.

The Treasury sold more than 110 million shares between May 6 and Sept. 13,  raising more than…

As I’m sure you’ve heard, Apple will start selling their new iPhones tomorrow. The buzz leading up to the announcement was typical with speculation running wild, leaked photos and chatter just about everywhere. After the announcement however, the buzz shifted away from excitement towards disappointment. People got so excited in the pre-announcement frenzy that they felt let…

What is more important than your reputation? No matter what industry you are in, the answer to the previous question is a large and glaring, “nothing!” There is a reason that businesses such as Yelp! generate so many lawsuits. In the pre-Internet Era, bad word of mouth was just that, very bad, but now with the ubiquitous nature of the internet, the “reputation game” has indeed changed a great deal. Negative reviews online can now be a real killer and can do their damage with remarkable…

I am excited to announce that HookLogic has earned a new title: Certified Provider.

The official news from Dealer.com came last week, as it announced its selection as the newest provider in the Certified Provider Program.  But HookLogic and Dealer.com have been working on this synergistic partnership for almost a year.  Last year, I spoke at Digital Dealer on the topic of “The App Store Approach to Vendor Selection”. I believe this is a perfect example of how vendors can partner for…

Recently I have been listening to Michael Stelzner's Social Media Marketing Podcasts via Social Media Examiner and have both learned a lot and enjoyed Michael's style.

He tends towards NOT over-complicating what businesses should be doing to effectuvely leverage social media platforms for…

Swapalease.com, the nation’s largest car lease marketplace, reports a slight drop off in year-to-date credit approval trends for August compared with July. The average customer credit approval rate at the end of August was 74.5%, down slightly from 75.6% at the end of July. Approximately three quarters of all people looking to take over someone’s lease are now being approved by the leasing company.



With the exception of August data, customer credit approvals have continually…

What does over 50% of the US population and 70% of Canada do every day? To find out, watch this week's Think Tank Tuesday!

Make sure you keep an eye out for a special offer on how you can learn more about increasing leads and sales. See Paul speak at DD15 October 15-17.

Built by Canadian dealers for Canadian dealers, exclusive line-up offers progressive digital content targeted at Canada market; includes keynote from Al Awadia of Google Canada

Salt Lake City, Utah – September 17, 2013 – DrivingSales today announced a first-ever, exclusive Canadian Dealer Breakout Session at the 2013 DrivingSales Executive Summit (DSES). Free to all…

One challenge all businesses face is creating loyal customers. As business owners, we try to analyze our customers to figure out what methods we can use to build that base of customers which is so important to future growth. Without loyal customers, your efforts at customer acquisition quickly go from growing your business to replacing defecting customers.

 …