Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
How’s your attitude towards shoppers who walk without buying?
The right first response should be, with curiosity: Why didn’t the customer buy? A range of reasons might answer the question – from wrong inventory and price to poor presentation or dislike of the sales associate.
For whatever reason a shopper leaves the showroom without buying, the productive attitude is one that focuses on opportunity.…Continue
Added by Jeff Cotton on September 26, 2013 at 8:03am — No Comments
The CPO Forum announced that, Paul Potratz, founder and COO of Potratz, headquartered in Schenectady, NY, will be speaking as part of the 2013 Used Car Week Conference when it meets November 11-12 in San Diego, California.
Paul’s topic, “13 Creative Ways To Increase CPO Sales, That…Continue
Added by Paul Potratz on September 26, 2013 at 7:20am — No Comments
When was the last time you heard of someone who had worked his or her entire live for a single company? Chances are these instances involved members of an older generation, specifically people born in the earlier part of the century. So why has something that used to be fairly common in the past suddenly become…Continue
Added by Richard Holland on September 26, 2013 at 6:04am — No Comments
The following is a true story…
I was recently told my by one of my dealers that a “consultant” informed him, “mobile apps don’t work…no one gets downloads.”
Now I’m sure he is a good consultant and that he has probably done a good job for this dealer….because the dealer “trusts” his judgment.
But my first thoughts were…how can he say that! Mobile apps are predicted to be a…Continue
Added by Crystal Hartwell on September 25, 2013 at 1:45pm — No Comments
|by Sara Towner, Cobalt Account Advocate|
A new portal launched by data broker Acxiom gives consumers a chance and see just how much and exactly what personal information the company has amassed about them.
AboutTheData.com also gives consumers the ability to edit various…Continue
Added by Jon Floyd on September 25, 2013 at 8:24am — No Comments
Before you get started reading this, let me warn you that it is about twice as long as my normal posts, over 1200 words. I got started and the words just started flowing. I hope you find this useful.Continue
Added by Al Mosher on September 25, 2013 at 8:10am — No Comments
Digital Automotive Marketing Veteran Joins Rapidly Growing Company
West Palm Beach, FL – September 25, 2013 – Gubagoo Inc., a revolutionary new platform for dealership websites, today announced that Wendy Woodard, a veteran of digital automotive marketing and operations, has been named its Chief Operating Officer. Woodard previously held leadership positions at eLead,…Continue
Added by Crystal Hartwell on September 25, 2013 at 7:03am — No Comments
RUN! THE SEO SKY IS FALLING! ROLL UP THE SIDEWALKS! SEO'S FIND A NEW PROFESSION! DOOM! GLOOM! BLAH!
If you've been following the digital marketing blogosphere for the last week, by now you've probably concluded that SEO is dead because within 3 months there will be no more keyword data in Google Analytics. Right? Its the end of SEO. No more…Continue
I have already received several calls today from dealers worrying about Google hiding keyword information. There are two things to…Continue
Added by Jon Floyd on September 24, 2013 at 1:18pm — No Comments
Key Auto Industry Developments
• August U.S. light vehicle…Continue
Added by Jon Floyd on September 24, 2013 at 12:30pm — No Comments
Added by Jon Floyd on September 24, 2013 at 12:28pm — No Comments
Let me tell you about 7 key things you are likely doing that is costing you hundreds, if not thousands of dollars. These are the real budget killers, the ones that keep you up at night. I assure you that this is an episode of …Continue
Added by Paul Potratz on September 24, 2013 at 12:01pm — No Comments
Your dealership has a nice looking website, and with the explosion of mobile device searches, a mobile site as well. And you've spent a lot of money driving traffic there, be it through SEO, PPC, Keywords, Social Networking, etc. So then you've made sure you've included various…Continue
Added by Holly Kramer on September 24, 2013 at 9:00am — No Comments
Social media is saturating the workplace in both marketing efforts and personal use. So what happens when employees turn to social media to discuss or complain about workplace experiences? Is it free speech or is it legal to terminate the offending employee? The National Labor Relations Board (NLRB) is working to define employee and employer rights in regards to social media. Unfortunately, the laws are still evolving, leaving room for varying interpretations.
Added by Rebecca Ward on September 24, 2013 at 9:00am — No Comments
On October 3rd, 2013, Paul Potratz, founder and COO of Potratz, will be joining Grant Cardone and Mel Robbins in the 10X Your Business Seminar in Orlando, FL. The event is set to gather some of the…Continue
Added by Paul Potratz on September 24, 2013 at 6:32am — No Comments
A new benchmark report published last month by RSR Research, provides some interesting information about retailers and the shifts in focus and importance from 2012 to 2013.
According to the study, 61 percent of retailers…Continue
Media partners include Automotive Digest, Auto Success Magazine, Dealer Marketing Magazine, Dealer Refresh, and WardsAuto
Salt Lake City, Utah – September 23, 2013 – DrivingSales today announced that five leading auto industry media organizations are official sponsors of the 2013…Continue
Added by Crystal Hartwell on September 23, 2013 at 11:01am — No Comments