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September 2013 ADM Blog Posts (145)

Paul To Speak at CPO Forum's 2013 Used Car Week Conference

The CPO Forum announced that, Paul Potratz, founder and COO of Potratz, headquartered in Schenectady, NY, will be speaking as part of the 2013 Used Car Week Conference when it meets November 11-12 in San Diego, California.

 Paul’s topic, “13 Creative Ways To Increase CPO Sales, That…

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Added by Paul Potratz on September 26, 2013 at 7:20am — No Comments


Influencer
Employee Loyalty: Is There a Silver Bullet?

When was the last time you heard of someone who had worked his or her entire live for a single company? Chances are these instances involved members of an older generation, specifically people born in the earlier part of the century. So why has something that used to be fairly common in the past suddenly become far less common?

 

A very interesting…

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Added by Richard Holland on September 26, 2013 at 6:04am — No Comments

The Ugly Truth about Mobile Apps in the Automotive Industry

The following is a true story…

 

I was recently told my by one of my dealers that a “consultant” informed him, “mobile apps don’t work…no one gets downloads.”

 

Now I’m sure he is a good consultant and that he has probably done a good job for this dealer….because the dealer “trusts” his judgment.

 

But my first thoughts were…how can he say that! Mobile apps are predicted to be a…

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Added by Crystal Hartwell on September 25, 2013 at 1:45pm — No Comments

Why You Need to Treat Every Website Page Like It's Your Home Page



Sara Towner, Cobalt Account Advocate
by Sara Towner, Cobalt Account Advocate

Like most of us, when you think of your website you picture the home…

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Added by CDK Global on September 25, 2013 at 12:09pm — 1 Comment

New Portal Gives Consumers Insight Into What Marketers Know About Them

New Portal Gives Consumers Insight Into What Marketers Know About Them

A new portal launched by data broker Acxiom gives consumers a chance and see just how much and exactly what personal information the company has amassed about them.

AboutTheData.com also gives consumers the ability to edit various…

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Added by JB Floyd on September 25, 2013 at 8:24am — No Comments

Sales: The 3 Levels of Customer Loyalty

Before you get started reading this, let me warn you that it is about twice as long as my normal posts, over 1200 words. I got started and the words just started flowing. I hope you find this useful.

I’ve been in the car business almost 30 years now and it seems like one of the topics that never goes away is customer loyalty. Every year salespeople and…

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Added by Al Mosher on September 25, 2013 at 8:10am — No Comments

Gubagoo Names Wendy Woodard Chief Operating Officer

Digital Automotive Marketing Veteran Joins Rapidly Growing Company

 

West Palm Beach, FL – September 25, 2013 Gubagoo Inc., a revolutionary new platform for dealership websites, today announced that Wendy Woodard, a veteran of digital automotive marketing and operations, has been named its Chief Operating Officer.  Woodard previously held leadership positions at eLead,…

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Added by Crystal Hartwell on September 25, 2013 at 7:03am — No Comments

SEO ISN'T DEAD! STOP THE MADNESS!

RUN! THE SEO SKY IS FALLING! ROLL UP THE SIDEWALKS! SEO'S FIND A NEW PROFESSION! DOOM! GLOOM! BLAH!

If you've been following the digital marketing blogosphere for the last week, by now you've probably concluded that SEO is dead because within 3 months there will be no more keyword data in Google Analytics. Right? Its the end of SEO. No more…

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Added by Timothy Martell on September 25, 2013 at 6:00am — 65 Comments

Google To Encrypt All Keyword Searches- Don't Panic!



I have already received several calls today from dealers worrying about Google hiding keyword information. There are two things to…

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Added by Tony Weaver on September 24, 2013 at 2:30pm — 1 Comment

Audi Smart Performer video

https://www.youtube.com/watch?v=JErgxLbayJ0

Added by JB Floyd on September 24, 2013 at 1:18pm — No Comments

Industry Research Update GE Richard Aldrich, CFA

Key Auto Industry Developments 

• August U.S. light vehicle…

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Added by JB Floyd on September 24, 2013 at 12:30pm — No Comments

Hyundai introduces Bisimoto Genesis coupe for SEMA

Hyundai introduces Bisimoto Genesis 1000 HP!!!

Hyundai Bisimoto Genesis Coupe © Hyundai Motor America  

Hyundai began its…

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Added by JB Floyd on September 24, 2013 at 12:28pm — No Comments

7 Tips To Stretch Your Advertising Budget

Let me tell you about 7 key things you are likely doing that is costing you hundreds, if not thousands of dollars. These are the real budget killers, the ones that keep you up at night. I assure you that this is an episode of …

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Added by Paul Potratz on September 24, 2013 at 12:01pm — No Comments


Influencer
A New Tool To Convert Mobile Traffic Into Calls

Watch Video

Your dealership has a nice looking website, and with the explosion of mobile device searches, a mobile site as well. And you've spent a lot of money driving traffic there, be it through SEO, PPC, Keywords, Social Networking, etc. So then you've made sure you've included various…

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Added by Holly Kramer on September 24, 2013 at 9:00am — No Comments

Paul Potratz To Join Grant Cardone and Mel Robbins in 10X Your Business Seminar

On October 3rd, 2013, Paul Potratz, founder and COO of Potratz, will be joining Grant Cardone and Mel Robbins in the 10X Your Business Seminar in Orlando, FL. The event is set to gather some of the…

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Added by Paul Potratz on September 24, 2013 at 6:32am — No Comments

Acquisition and Retention Get Married

A new benchmark report published last month by RSR Research, provides some interesting information about retailers and the shifts in focus and importance from 2012 to 2013.

 

According to the study, 61 percent of retailers feel customer retention has become more difficult, and…

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Added by Mike Gorun on September 24, 2013 at 6:23am — 2 Comments

TrueCar CEO stays focused as controversy swirls

TrueCar Update

After the trouble…

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Added by JB Floyd on September 23, 2013 at 1:30pm — 7 Comments

Key Automotive Media Joins 2013 DrivingSales Executive Summit

Media partners include Automotive Digest, Auto Success Magazine, Dealer Marketing Magazine, Dealer Refresh, and WardsAuto

 

Salt Lake City, Utah – September 23, 2013DrivingSales today announced that five leading auto industry media organizations are official sponsors of the 2013…

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Added by Crystal Hartwell on September 23, 2013 at 11:01am — No Comments

Auto/Mate Announces Integration of DMS with ELEAD1ONE, Streamlining Auto Dealer Sales Processes

ALBANY, N.Y. – September 23rd, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with ELEAD1ONE (www.elead-crm.com), a leading provider of virtual BDC, CRM and retail solutions to auto dealerships. Auto dealers using Auto/Mate's DMS can benefit from having real time, bi-directional data update contacts in both the…

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Added by Mike Esposito on September 23, 2013 at 10:15am — No Comments

AOA Releases 2013 Midyear Accessories Trend Report: Protection, Utility, Convenience Still Dominate – and Profits Grow

Strong Truck Sales, Extended Vehicle Life Cycles Impacting Sales; Dealership Accessories Sales Revenue Increases 10% Year-over-Year*

 

San Francisco, CA – September 23, 2013  – AOA today released its 2013 Accessories Trend Midyear Report which demonstrates that the macro trends that impacted 2012 accessories sales, and consumer preferences in vehicle add-ons, are continuing and…

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Added by Crystal Hartwell on September 23, 2013 at 6:14am — No Comments

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