September 2013 ADM Blog Posts (158)

Beware of the Pitfalls That Come With Lead Scoring Systems

There are several automotive industry technology suppliers offering various automotive sales Internet Lead Scoring solutions for deployment and implementation in a variety of ways at…

Back in 2011, more than three out of 10 US new-car buyers said they were likely to purchase online... What Happened?

New-car sales virtually never take place online, despite growing interest among consumers and manufacturers, according to a new eMarketer report, “Automotive Ecommerce: Late to the…

http://www.automotivedigitaltraining.com

Make Money Mondays With Sean V. Bradley - Don't Give Up! REMEMBER "The Sky Is Not…

A bias warning for dealers 

video to watch

The electric car was heralded as a huge win for the environment, saving mankind from the guilt of knowing we're polluting the air, damaging our lungs and the envioronment around us.

But electric cars, or any other type of green vehicles, aren't selling very well. Why is this?

Let's take, as a starting point, the Chevrolet Volt. The Volt, and its European sister the Opel Ampera, have won numerous awards all over the world, big and small, including the 2012 European Car of the…

The automobile has often been thought of as a machine full of mechanical parts and systems that all work together to propel you from one place to another. In the past we were buying more car than computer, today computers are everywhere. Cars are filled…

DMEautomotive’s Driver Connect ^SM 2.0 wins in Best New Product or Service category

Daytona Beach, FL  – September 30, 2013 – DMEautomotive’s Driver Connect 2.0 is a Silver Stevie® Award honoree in the “Best New Product or Service – Software Mobile On-Demand Application” category, in the 11^th Annual American Business Awards.

The American Business Awards are the nation’s premier business awards program. All organizations…

The graphic above illustrates a “worst-of” status based on perception or statistics for each state in the union (see the methodology). On the one hand, it’s a sad testament to the status of this nation, but in the dealership context, it reminds us…

You don’t ask a woman to marry you when you are first introduced. At least, most of us don’t. And, if you’re a woman, you don’t ask or expect to be asked then, either. You expect to be courted – to be asked out on a series of dates, to find out more information about each other, to meet friends and family, to…

There are many methods a good digital marketing company can use to enhance your online marketing presence and you must be able to measure the effectiveness of those methods.

The clients only concern is, and rightfully so, is the amount of traffic to their site and the investment to get it there, where it is coming from and the return on their investment- how much of that traffic is being converted to actual sales.

The responsibility from getting the traffic to converting that…

http://www.autonews.com/article/20130927/VIDEO/309279991/

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…

In the business world, and in public relations, it’s not uncommon for customers to vent on social media networks when they encounter problems and feel the business is not interested in assisting them with a solution. The most famous example of a disgruntled customer is the gentleman who had his guitar…

There are several new changes to Facebook that car dealerships need to be aware of and take into consideration. It has been well publicized for years now that Facebook is constantly changing, and we have recently seen yet another round of high-profile changes that will impact how you deal…

http://www.automotivedigitaltraining.com

How Many Leads Can An Automotive Internet Sales Coordinator, BDC Rep Or Car Salesman…

Organic keyword data from Google is about to disappear. Instead of panicking, embrace this change and focus on content.

(courtesy of…

You’ve made it this far, is your social media presence improving? Are you seeing results? Keep it up. Consider all seven of the signs your social media presence needs help and work to get things in gear!

6.       Do you communicate?

Do you solve problems and complaints that may arise? Do you respond when someone is just contributing to the conversation? Once again, it’s important to respond to every comment! This is an opportunity to address issues…

Think about this. Do you want off the shelf Big Box technology powering your digital marketing campaigns or out of the box creative technology?

 Walmart style webhosting companies that offer free or inexpensive websites with templates and a few plugins may get you in the game and make you like everyone else- but they are not going to take you to the top of it.

Your website and the technology that powers it is where it all starts. These are the building blocks that are going to…