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September 2011 ADM Blog Posts (136)

From the Trenches - The Unfortunate Truth About Dealer Reviews

One of the pioneers of gathering user input to utilize reputation as a selling tool for its members online was eBay. It was intended to steer the user away from sellers who might have given former buyers a bad or poor experience. It worked. Amazon institutionalized the idea. I loved it! I purchase from Amazon regularly and never purchase from anyone with less than a 5-star rating. I loved it … as a consumer.

I remember one day I saw an article by Ralph… Continue

Added by Tom Gorham on September 30, 2011 at 2:35pm — 34 Comments

That Digital Dealer Infamous ADM Video Again!

I'll be rambling through the DD11 crowd, so if you want your Name In Lights on ADM when I get back, be sure to look me up for a short video visit!  


Here's the video from DD10…


Added by Keith Shetterly on September 30, 2011 at 12:24pm — 3 Comments

found a neat website that does all of the heavy lifting on advertising inventory. Check it out or call me at 609 602 6795.

Added by Walter Kurkowski on September 30, 2011 at 11:54am — No Comments

7 Must Have Dealer Chat Features That Impact The Bottom Line

Car dealerships adding auto dealer chat to their websites will find a number of companies promising results and offering a variety of enticing features. But which ones are truly important and have a direct impact on the bottom line and which ones are simply “shiny objects”. Here is a list of the…


Added by Aaron Hassen on September 30, 2011 at 10:45am — No Comments

Setting Up Local Listings in Search Engines (Besides Google)

Most people tend to focus a lot of their local search engine marketing for their auto dealer website on Google Places. While it's true that a lot, if not most, of your search traffic comes from Google, it's still important to make sure your dealership is properly optimized for the other major players as well.



Added by Ali Amirrezvani on September 30, 2011 at 7:49am — No Comments

Passion... It's not just a fruit!

The Passion Fruit is named after the plant it comes from - the Passion Flower.

The Passion Flower is so called, because it’s very distinctive appearance was very symbolic to early missionaries, of Jesus on the cross. Or - the Passion of the Christ as it is known.

There are spiky structures sticking out from the center of the flower, which symbolizes the…


Added by Jason McIntosh "Jmac" on September 30, 2011 at 7:43am — No Comments

Who's the "Best" Automotive Sales Trainer? I will tell you who!

We have seen them all plastered across every social outlet, marketing campaign, Digital Dealer, NADA, mailers and word of mouth; many Automotive Sales Trainers with all sorts of tactics, ideas, creativity, amazing closing techniques, to even creating a unique meet & greet.


I have had the chance to be part of trainings provided by Grant Cardone, DealerSynergy,…


Added by Jennifer Schrader on September 30, 2011 at 7:33am — 6 Comments

Is Your Dealership Ready for the Zero Moment of Truth?

The world is getting smaller everyday and today's consumers have access to more information about your company with just a few clicks or taps on their computer.


To highlight the importance of all this check out the Zero Moment of Truth website with videos and an ebook to help you get the message out.


Our company, has been getting…


Added by Mark Dubis on September 30, 2011 at 7:30am — No Comments

GM Lead Management Tool - What's your opinion?

I'm curious to here some feedback on the GM Lead Management Tool (GMLMT).  I'll leave my opinions for later, but I'd like to know what fellow Sales Managers and Sales People think of this tool.


Ease of Use? Ability to send out quotes effeciently? Follow-up process planning? Speed?  Ability to create multiple unit quotes using templates? Quality of templates supplied by GM? Ease of creating custome templates? Likelyhood to use as your primary internet lead management tool?…


Added by Tom Drommond on September 30, 2011 at 6:41am — 5 Comments

If opportunity doesn't knock, build a door!

“At first people refuse to believe that a strange new thing can be done.


Then they begin to hope it can be done.


Then they see it can be done.


Then it is done………. and all the world wonders why it was not done centuries…


Added by Jim Kristoff on September 30, 2011 at 5:00am — 2 Comments

Yeah, I Said It.

Yeah, I said it:  GM’s Internet lead response measurements are wrong-headed.  The age of pushing dealers to a better 24x7 response time is over, and the results are misleading.  And they are unfortunately too often focusing dealers, and therefore precious resources, AWAY from car sales.  And here’s why. 

First, the…


Added by Keith Shetterly on September 29, 2011 at 8:00pm — 2 Comments

Yelp Best Practices for Car Dealers is growing to be the most popular local business review website today, with new reviews constantly added by its active and dedicated user base. Tech-savvy consumers young and old turn to Yelp to check reviews on everything from dentists to hair salons before they decide on where to shop. But Yelp is more than just a review website;: it’s a profoundly…


Added by Mina K. on September 29, 2011 at 11:47am — 13 Comments

Special Digital Dealer 11 Announcement

You Got Game? Stop By Our Booth & Win!

Planning on being in Las Vegas for Digital Dealer 11? Stop by our booth #539 and test your skills on our double-shot basketball game for a chance to win one of two official NBA autographed basketballs! Play against rival dealers and stake your position on the leaderboard.

Click to RSVP now!

There's More…

Customer Appreciation Gift for…


Added by Aaron Hassen on September 29, 2011 at 8:00am — No Comments

PPC device-based signal location targeting...

In case you've missed it, PPC ad location targeting can now be selected by device-based location signals.

This is another good reason to have mobile landing pages specifically for separate mobile-specific campaigns.

You can now create a mobile-specific ppc campaign directing traffic to a mobile landing page,

reaching customers who are physically in the area of the business right when they are searching on their

smart-phones during dayparted business hours, so a quick…


Added by Mike Brodeur on September 29, 2011 at 6:45am — No Comments

Sponsorship - a good deal

Luke Scicluna, Copywriter, Salefest Advertising

Do not underestimate the benefits of sponsorship.

Here at Salefest we’ve just witnessed the good-fortune that a well-planned sponsorship deal can provide to your business.

How would you like to hear your dealership not only mentioned, but thanked, in front of a national audience of over a…


Added by charles bayer on September 28, 2011 at 4:34pm — No Comments

What The New Facebook Changes Mean For Car Dealers

What The New Facebook Changes Mean For Businesses


Ordinary people and small businesses using Facebook are going to have to come to grips with two new terms after the big announcements Mark Zuckerberg …


Added by Ralph Paglia on September 28, 2011 at 1:30pm — No Comments

15 Free Tools To Monitor The Social Media Sphere (Part II)

Hello folks, it is Wednesday again and time for me to put on Part II of the series 15 Free Social Monitoring Tools. As I had stated in my first post, these tools were used by me during my "active" duty as an eCommerce Director for several dealer groups and I hope that you will find the tools #6 to #10 as useful as I did. Here we go:

Kurrently: Shows…


Added by VJ on September 28, 2011 at 9:41am — No Comments

Pre-Owned R.O.I. – Assess them - Find them – Fix them – Sell them (Part 3of 4)


(Part 3 – Fix them)



In the first part of this 4 part blog, we reviewed how to “assess” what would be your “perfect Pre-owned inventory mix”.


In the second part of this 4 part blog, we reviewed how to “find” your “perfect Pre-owned inventory mix”.


Now that we know what vehicles we are looking for and how to find them, the next step is to “fix” them.


The art of reconditioning a vehicle for…


Added by Jim Kristoff on September 28, 2011 at 7:39am — No Comments

Why Facebook doesn't matter for auto dealers anymore

Today's internet is about discovery.

  1. Discovery through trusted connections suggestions
  2. Discovery through real time activities
  3. Discovery of interesting patterns


There's a lot of buzz from Mark Zuckerberg's keynote at F8 announcing the massive (and much needed) changes that Facebook is rolling out, which focused on…


Added by Nick Cybela on September 27, 2011 at 12:00pm — 4 Comments

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