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August 2013 ADM Blog Posts (144)


Influencer
Text Marketing Ideas For Your Dealership



There are different forms of mobile marketing and each can be beneficial to your car dealership. Considering 85% of Americans own a cell phone, while…

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Added by Darial Clewis on August 1, 2013 at 1:00pm — No Comments


Influencer
Take care of the relationship

There is a unique relationship between a customer, salesperson, and Finance Manager.   It’s easy to forget that the customer experience is beholden to the dynamics of each transaction and the synergy of the sales department.
 

It starts with the arrival of the customer. They either make connection with the salesperson or not.  There is no middle ground, and there is not enough time to make up for what isn’t working.

When you’re lucky, the customer and…
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Added by Gina Parr on August 1, 2013 at 10:00am — No Comments


Influencer
How Microsoft Almost Gave Its Business To Google

Frequently, I write about how dealerships (or any company for that matter) need to have efficient, reliable communication tools in place so that all departments can access information at a glance. Quite ironically, one of the largest tech companies in the world, Microsoft, just proved that best practice as…

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Added by Richard Holland on August 1, 2013 at 8:40am — No Comments

It’s a Follow-Up Game & Text Messaging Can Help



No dealership (indeed, no business) can thrive on leads alone. It’s a team effort with follow-up as the true MVP. After all, follow-up turns those leads into ups and eventually closes the sale. But follow-up often feels like a waste of time. It’s all too easy for consumers to ignore or push aside…

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Added by Aaron Hassen on August 1, 2013 at 8:21am — No Comments

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