Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
5.45 million vehicles delivered in first seven months / +5.1 percent* • 3.2 percent increase in July deliveries to 757,700 units* • Group Board Member for Sales Christian Klingler: “Positive trend in Volkswagen Group deliveries continued at start of second half-year”…Continue
Added by Jon Floyd on August 27, 2013 at 6:30am — No Comments
“Cars” and “dealership” are probably not the best keywords for you. When it comes to getting the most out of search engine optimization, a key aspect in the process is to carefully analyze and think through what keywords you should be using. One of the first points to ponder is whether or not the keywords that you are selecting or currently using are too broad. This is a very common mistake for all kind of companies and businesses, as they…Continue
Added by David Farmer on August 27, 2013 at 4:24am — No Comments
For the second year in a row, TrueCar, the leading provider of a hassle-free car buying experience for consumers and dealers, is awarding ten dealer professionals with a scholarship to attend the AutoCon 2013 automotive education conference this fall. AutoCon 2013 will take place September 4-6 at the beautiful Aria Resort & Casino in Las Vegas.
TrueCar has reinforced their commitment to professional education for dealers with these generous scholarship awards. The…Continue
Added by Doug Blankenship on August 26, 2013 at 12:32pm — No Comments
Email marketing… the golden goose for business. It drives better returns on investment and better ability to track sales and user engagement than traditional marketing. Much less time is needed to dress-up and send out an email campaign versus those print postal mailings and the…Continue
Added by Matt Seniuk on August 26, 2013 at 12:25pm — No Comments
ALBANY, N.Y. – August 26th 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with Dealer-FX’s automotive retail marketing and software solutions. Auto dealerships using AMPS dealership management system (DMS) and Dealer-FX’s service customer retention solutions will now benefit from real-time data exchange between the two…Continue
Added by Mike Esposito on August 26, 2013 at 9:39am — No Comments
To everyone headed to AutoCon 2013, make sure to come see my presentation where I'll show you how to transform your Internet Department into an eCommerce MACHINE!
See you there!
Added by Myril Shaw on August 26, 2013 at 9:30am — No Comments
Automotive News August 23, 2013 - 12:00 pm ET
A new AutoTrader.com study finds that millennials -- those 16-32 years old -- like kicking tires on dealership lots until they've had a chance to interact with salespeople.
Millennials in the study enjoyed browsing dealer lots more than older generations, said Isabelle Helms, senior director of research and marketing analytics at AutoTrader.com.
A group of Generation Y members surveyed who had bought a vehicle…Continue
Added by Jon Floyd on August 26, 2013 at 8:57am — No Comments
Below are my top 30 most irritating and overused phrases we hear at work. I am sure you have others that you can add to this list. Let's make it the most comprehensive list of unnecessary management drivel ever - Please add your ones using the comment field!
For me, these are my top 30 most irritating jargon phrases and words used at work:
Added by Jon Floyd on August 26, 2013 at 8:37am — No Comments
In an effort to accomplish aggressive growth targets for the region set in the company's global "Power 88" mid-term business plan, Nissan is in the process of introducing all-new versions of its five top-selling models in 15 months. With…Continue
Added by Jon Floyd on August 26, 2013 at 8:00am — No Comments
Added by Jon Floyd on August 26, 2013 at 7:30am — No Comments
As an active participant in the forums I hope you'll give me a little leeway on a semi-promotional post
We are trying something a little different this week in advance of the busy conference season by doing a virtual "dropping of the business card" to win an Ipad. All you need to do is watch a short video testimonial from Jeff King of Bozard Ford. This is stupid easy and the odds of winning are really pretty darn good. How many dealership employees will take 5 minutes…
Added by Ryan Leslie on August 26, 2013 at 7:16am — No Comments
General Motors (NYSE: GM …Continue
Added by Jon Floyd on August 26, 2013 at 7:00am — No Comments
There is no way around it, you need a Facebook page. Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. After all, there is a tremendous difference between having a sword, using a sword, and being a skilled and highly trained swordsman. Creating a Facebook page isn’t magic. Keep in mind that about 1 billion (yes with a “b”)…Continue
Added by David Farmer on August 26, 2013 at 5:11am — No Comments
Sean V. Bradley & Internet Director, Matthew Sears Discuss Autotrader & Conventional Marketing / Advertising...
Automotive Internet Sales recently had Internet Sales Director, Matthew Sears at corporate headquarters in New Jersey. We sat down with Matt and answered some of his questions…Continue
Added by Sean V. Bradley on August 25, 2013 at 4:49pm — No Comments
I'm going to say "I Told You So". My "$.02" may now be at least "$.25" on this point. Anyway, whether that's true or not, this is a fairly negative article about Yelp below, but key in on this:
"...Yelp has launched the…Continue
intice announced the addition of innovative technology that will enable car dealerships to boost their social media presence. This marketing company focuses on providing incentivized gift cards that enable dealerships to drive traffic into their showrooms. Thanks to this new Facebook review posting technology, dealerships can publicly reveal customer reviews with just the click of a button.
After initially visiting the car dealership's site and opting to receive a free VISA® gift…Continue
Added by David Farmer on August 25, 2013 at 5:33am — No Comments
Nissan Green Program 2016 helps guide environmental strides as manufacturing capacity increases
Added by Jon Floyd on August 24, 2013 at 7:07pm — No Comments
Added by David Farmer on August 24, 2013 at 4:00am — No Comments
Car dealers and manufacturers heavily promote the powertrain warranty to customers shopping for a new or used car. But with longer loan terms and different vehicle repair needs compared with 10-15 years ago, is the powertrain warranty still effective for drivers?
The vast majority of customers shopping for vehicle service protection on ForeverCar.com repeatedly ask questions about the differences between powertrain warranty and bumper-to-bumper coverage.
Added by Carroll Nguyen on August 23, 2013 at 2:12pm — No Comments