Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

August 2013 ADM Blog Posts (144)

#Volkswagen Group starts second half-year with rise in deliveries

Volkswagen Group starts second half-year with rise in deliveries

 5.45 million vehicles delivered in first seven months / +5.1 percent* • 3.2 percent increase in July deliveries to 757,700 units* • Group Board Member for Sales Christian Klingler: “Positive trend in   Volkswagen Group deliveries continued at start of second half-year”…

Continue

Added by Jon Floyd on August 27, 2013 at 6:30am — No Comments

Targeted Keywords and What they Mean to Your Dealership

“Cars” and “dealership” are probably not the best keywords for you.  When it comes to getting the most out of search engine optimization, a key aspect in the process is to carefully analyze and think through what keywords you should be using.  One of the first points to ponder is whether or not the keywords that you are selecting or currently using are too broad.  This is a very common mistake for all kind of companies and businesses, as they…

Continue

Added by David Farmer on August 27, 2013 at 4:24am — No Comments

TrueCar Awards Scholarships To Attend Automotive Education Conference



For the second year in a row, TrueCar, the leading provider of a hassle-free car buying experience for consumers and dealers, is awarding ten dealer professionals with a scholarship to attend the AutoCon 2013 automotive education conference this fall. AutoCon 2013 will take place September 4-6 at the beautiful Aria Resort & Casino in Las Vegas.

TrueCar has reinforced their commitment to professional education for dealers with these generous scholarship awards.  The…

Continue

Added by Stacey Berlin on August 26, 2013 at 1:00pm — 4 Comments


Influencer
Down The Road Advertising

My dealers receive between 180 - 200 leads per month from DTR. Do some math for yourself using you own results to project your ROI.



Leads X Closing Rate = Sales

Sales X Average Gross = Total Profit

Total Profit - $2000 DTR Monthly Subscription Fee = Net Profit

Net Profit / DTR fee = ROI



Even before getting your free appointment skills training days, you will make money on DTR. Now, what if your appointment ratio increases from these training days on ALL of… Continue

Added by Doug Blankenship on August 26, 2013 at 12:32pm — No Comments


Influencer
Are Your Opt-In Emails All Dressed-Up With No Place To Go?

http://http://www.taarga.com/are-your-opt-in-emails-all-dressed-up-with-no-place-to-go/

Email marketing… the golden goose for business.  It drives better returns on investment and better ability to track sales and user engagement than traditional marketing. Much less time is needed to dress-up and send out an email campaign versus those print postal mailings and the…

Continue

Added by Matt Seniuk on August 26, 2013 at 12:25pm — No Comments

Auto/Mate Announces Integration with Dealer-FX, Boosting Dealer Service Retention Capabilities

ALBANY, N.Y. – August 26th 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with Dealer-FX’s automotive retail marketing and software solutions. Auto dealerships using AMPS dealership management system (DMS) and Dealer-FX’s service customer retention solutions will now benefit from real-time data exchange between the two…

Continue

Added by Mike Esposito on August 26, 2013 at 9:39am — No Comments


Influencer
Looking Forward to AutoCon 2013!

To everyone headed to AutoCon 2013, make sure to come see my presentation where I'll show you how to transform your Internet Department into an eCommerce MACHINE!

See you there!

Myril…

Continue

Added by Myril Shaw on August 26, 2013 at 9:30am — No Comments

Study: Millennials want to visit dealers, but turned off by salespeople

Automotive  News August 23, 2013 - 12:00 pm ET 

A new AutoTrader.com study finds that millennials -- those 16-32 years old --  like kicking tires on dealership lots until they've had a chance to interact  with salespeople.

Millennials in the study enjoyed browsing dealer lots more than older  generations, said Isabelle Helms, senior director of research and marketing  analytics at AutoTrader.com.

A group of Generation Y members surveyed who had bought a vehicle…

Continue

Added by Jon Floyd on August 26, 2013 at 8:57am — No Comments

top 30 most irritating and overused phrases

Below are my top 30 most irritating and overused phrases we hear at work. I am sure you have others that you can add to this list. Let's make it the most comprehensive list of unnecessary management drivel ever - Please add your ones using the comment field!

For me, these are my top 30 most irritating jargon phrases and words used at work:

  1. Going forward
  2. Drill-down
  3. End of play
  4. Touch base
  5. It's on my radar
  6. No brainer
  7. Best…
Continue

Added by Jon Floyd on August 26, 2013 at 8:37am — No Comments

With sales of more than 733,000 units through July, Nissan is having its best year on record in the United States Way To go Nissan

With sales of more than 733,000 units through July, Nissan is having its best year on record in the United States

In an effort to accomplish aggressive growth targets for the region set in the company's global "Power 88" mid-term business plan, Nissan is in the process of introducing all-new versions of its five top-selling models in 15 months. With…

Continue

Added by Jon Floyd on August 26, 2013 at 8:00am — No Comments

Last Week of the Month- How about a Contest?

As an active participant in the forums I hope you'll give me a little leeway on a semi-promotional post



We are trying something a little different this week in advance of the busy conference season by doing a virtual "dropping of the business card" to win an Ipad. All you need to do is watch a short video testimonial from Jeff King of Bozard Ford. This is stupid easy and the odds of winning are really pretty darn good. How many dealership employees will take 5 minutes…

Continue

Added by Ryan Leslie on August 26, 2013 at 7:16am — No Comments

Should your dealership be on Facebook...Really?

There is no way around it, you need a Facebook page. Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. After all, there is a tremendous difference between having a sword, using a sword, and being a skilled and highly trained swordsman. Creating a Facebook page isn’t magic. Keep in mind that about 1 billion (yes with a “b”)…

Continue

Added by David Farmer on August 26, 2013 at 5:11am — No Comments


Influencer
Sean V. Bradley & Internet Director, Matthew Sears Discuss Autotrader & Conventional Marketing / Advertising



http://www.internetsales20group.com http://www.dealersynergy.com

Sean V. Bradley & Internet Director, Matthew Sears Discuss Autotrader & Conventional Marketing / Advertising...

Automotive Internet Sales recently had Internet Sales Director, Matthew Sears at corporate headquarters in New Jersey. We sat down with Matt and answered some of his questions…

Continue

Added by Sean V. Bradley on August 25, 2013 at 4:49pm — No Comments

Yelp Ye-LOL-p: At Business, DOING Business Reviews Added

I'm going to say "I Told You So". My "$.02" may now be at least "$.25" on this point. Anyway, whether that's true or not, this is a fairly negative article about Yelp below, but key in on this:

"...Yelp has launched the…

Continue

Added by Keith Shetterly on August 25, 2013 at 9:30am — 4 Comments

intice® Empowers Car Dealerships Through Facebook Review Posting Technology

intice announced the addition of innovative technology that will enable car dealerships to boost their social media presence. This marketing company focuses on providing incentivized gift cards that enable dealerships to drive traffic into their showrooms. Thanks to this new Facebook review posting technology, dealerships can publicly reveal customer reviews with just the click of a button.

After initially visiting the car dealership's site and opting to receive a free VISA® gift…

Continue

Added by David Farmer on August 25, 2013 at 5:33am — No Comments

Nissan Green Program 2016 helps guide environmental strides as manufacturing capacity increases

Nissan Green Program 2016 helps guide environmental strides as manufacturing capacity increases

 

Nissan Green Program 2016 helps guide environmental strides as manufacturing capacity increases

IRVINE,…

Continue

Added by Jon Floyd on August 24, 2013 at 7:07pm — No Comments

Facebook Reviews.

Online customer reviews are increasingly becoming an important part of the online shopping process and many dealerships continue to struggle to capture online reviews from their customers.



The intice Facebook Review App captures reviews from your customers as they activate their dealership Visa Reward Card and provides an integrated solution to present these reviews to your online shoppers as they visit your…
Continue

Added by David Farmer on August 24, 2013 at 4:00am — No Comments


Influencer
The Powertrain Warranty Up for Modification?

Car dealers and manufacturers heavily promote the powertrain warranty to customers shopping for a new or used car. But with longer loan terms and different vehicle repair needs compared with 10-15 years ago, is the powertrain warranty still effective for drivers?

 

The vast majority of customers shopping for vehicle service protection on ForeverCar.com repeatedly ask questions about the differences between powertrain warranty and bumper-to-bumper coverage.

 

With…

Continue

Added by Carroll Nguyen on August 23, 2013 at 2:12pm — No Comments

ADM Blog Topics by Tags

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Main SEO Trends 2019

Posted by Kevin Lewis on January 24, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service