The problem with Dealerships is Trust. Customers have a sense of wonder and excitement in thier hearts most of the time they come to purchase an automobile from the new car dealership. Many customers dream of that new Mustang on the showroom floor. They fantasize about the roar of the engine starting and revving up by pressing the accelerator. Our customers begin to lose trust in us about the time they enter our establishments. They want to… Continue
Added by Steven Shaw on August 30, 2009 at 7:00pm —
C.A.R.S. Program Statistics as of Wednesday, August 26th, 2009
Number Submitted: 690,114
Dollar Value: $2,877,900,000
Payments Received by Dealers to Date: Less than 1%
Cash-Flow Damage to Dealership Balance Sheets to Date: Priceless
84% of… Continue
Added by Auto Digital Marketing on August 29, 2009 at 4:10pm —
Based on several requests received from members who would like to access the ADM Professional Community without being required to enter all the characters within: www.automotivedigitalmarketing.com into their browser address bar (too much typing), and the community's mission of being a resource to all our automotive professional members, we have created… Continue
Added by Auto Digital Marketing on August 29, 2009 at 2:00pm —
Over the past few months social media has taken on a life of its own both in and out of the Retail Automotive Industry. It’s been incredible to watch. Like a shiny new toy I have seen the blogs fill with internet managers talking about social media, the blogs I have posted about social media have gotten 5X the attention in comments than that of others, it seems many are scrambling to involved, as they should. In Fact I recently read an article that the new Mac OS, Snow Leopard is integrated… Continue
Added by Larry Bruce on August 28, 2009 at 10:02am —
How Much Time People Really Spend with Ads
Clicks don’t give the full picture
Marketers are used to low click-through rates—but they also know the click isn’t the only way users engage with advertising. Other metrics are needed to measure the full range of interaction that might take… Continue
Added by Ralph Paglia on August 26, 2009 at 8:00am —
Just about every dealer out there knows that search engine optimization is vital to their site being found online. And you need your site to be in the top of the rankings to get the best leads. But are you sure you know enough of the ins and outs of SEO? Are you doing everything you can do to ensure you're at the top of the rankings for the most important keywords?
At the SEO Seminar from PTMS, you'll find out. There's a price point on the training session, but you'll not only leave… Continue
Added by Todd Swickard on August 26, 2009 at 7:30am —
From the eMarketer Article: Display Ad Success Beyond the Click
Direct response versus delayed response
While display ad success has traditionally been measured by click-through rates, online marketers have begun looking… Continue
Added by Ralph Paglia on August 26, 2009 at 7:30am —
As a recap from last week, we established the importance of starting to build Social CRM for your dealership. I feel there was some great conversation on how to get started; thanks for all the great comments! Today we are going to dive in to the steps necessary to get it off the ground. This is such an exciting time for the automotive industry and the potential for leveraging this new Social CRM can pay huge dividend for your dealership-- if you take… Continue
Added by Todd Smith on August 26, 2009 at 7:21am —
It's working, it's really working for the dealer AND the customer. Total Win-Win. Serious $$$$$$$$$ to be made!
Check it out here www.widestorm.com ... or read the grown up version here below
Portland, Oregon (PRWEB) August 24, 2009 -- Earlier this spring, DealerPeak, a Portland Oregon company, piloted a revolutionary product called WideStorm that allows consumers and auto dealers to negotiate the car buying transaction entirely on-line. Dealers who have signed up for WideStorm… Continue
Added by Anne on August 25, 2009 at 4:00pm —
"We continue to address technical problems with the CARS transaction website, and have determined that the website will not be fully functional before tomorrow morning. Dealers should be assured that they will be provided time to submit pending deals equivalent to the time that was lost this afternoon while the system was down.
We will post another update tomorrow, August… Continue
Added by Ralph Paglia on August 25, 2009 at 4:31am —
A little off subject for what I do but I thought I would offer some SEO 101 for car dealers. Take it from someone who see’s 20+ dealer sites on a daily basis. I will cover things most dealers miss, what dealer’s do that actually hurts them, and why they aren’t doing what’s important. You can also pick up some really cool tools that I use that can save you some time and money, maybe even your job.
I have found that in any vendor business where you are selling to dealerships, TRAINING… Continue
Added by Ryan Lucia on August 24, 2009 at 10:30am —
Measuring Social Influence Marketing in the automotive industry
By Shiv Singh
Fluent, a new Razorfish report, examines the rise of Social Influence Marketing – the method of employing social media and social influencers to meet a company’s business and marketing objectives. The report features a new proprietary survey that explores how social media informs consumer purchase behavior, and introduces the SIM Score – a new benchmark Razorfish developed to measure a brand’s social… Continue
Added by Steven Moore on August 24, 2009 at 9:24am —
It matters LESS what has brought you to this point
and MORE where you will go from here.
We are looking for partners and people of vision.AutoMax Sales Trainers provide a structured and time proven format to help automobile dealers recruit,hire and initially train people with little or no experience,no bad habits that are committed to a career.In addition,trainers promote additional products and services to their clients which in turn strengthens the… Continue
Added by Craig Lockerd on August 23, 2009 at 4:26pm —
Check out this great viral video a dealership created! It's a bumblebee costume that actual transforms into a Chevy… Continue
Added by Tony Guarnaccia on August 22, 2009 at 11:34am —
a world class agency that has done some great work in the auto industry has just came out with their report on Social Influence Marketing called Fluent.
Social Influence Marketing (SIM) is about employing social media and social influencer's to achieve the marketing and business needs of an Organization.
The report is here at… Continue
Added by Steven Moore on August 21, 2009 at 4:14pm —
To view my full blog, with photos, visit: http://www.automotivetraveler.com/index.php?option=com_content&task=view&id=804&Itemid=362
Cruising in an American classic in an American classic, a 1972 Ford Country Squire
The Woodward Dream Cruise has been described as the world's largest one-day automotive event or its biggest parking lot, depending… Continue
Added by Eve Pickman on August 21, 2009 at 10:00am —
As the Cash for Clunkers Olympics Sprint has officially started it will be interesting to see how these next four days play out in the greatest sales race to be hosted by the automotive industry.
The NHTSA said they were going to announce a plan to… Continue
Added by Brian Pasch on August 21, 2009 at 10:00am —
Secretary LaHood Announces Wind Down to Hugely Popular CARS Program
U.S. Transportation Secretary Ray LaHood announced Thursday that after a wildly successful run, the cash for clunkers program will come to a close on Monday, August 24th at 8 p.m. EDT.
“This program has been a… Continue
Added by Ralph Paglia on August 21, 2009 at 5:00am —
From the CARS.gov Website Dealer Section:
* Dealers must be registered to participate in the CARS Program.
* Dealers must provide NHTSA with required documentation to show that a transaction meets all eligibility requirements to be reimbursed for the credit extended to the consumer.
* Dealers may not tell consumers that they are required to pay back the dealer credit amount if the government rejects… Continue
Added by Ralph Paglia on August 21, 2009 at 4:57am —
The Obama administration will end the popular $3 billion Cash for Clunkers program on Monday, giving car shoppers a few more days to take advantage of big government incentives.
The Transportation Department said Thursday that the government will wind down the program on Monday at 8 p.m. EDT. Car buyers can… Continue
Added by Ralph Paglia on August 21, 2009 at 12:00am —