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August 2009 ADM Blog Posts (60)

The Dealer Principle! Part 1

The problem with Dealerships is Trust. Customers have a sense of wonder and excitement in thier hearts most of the time they come to purchase an automobile from the new car dealership. Many customers dream of that new Mustang on the showroom floor. They fantasize about the roar of the engine starting and revving up by pressing the accelerator. Our customers begin to lose trust in us about the time they enter our establishments. They want to… Continue

Added by Steven Shaw on August 30, 2009 at 7:00pm — No Comments

Cash For Clunkers - CARS Program Statistics and Color Commentary

C.A.R.S. Program Statistics as of Wednesday, August 26th, 2009

Dealer Transactions

Number Submitted: 690,114

Dollar Value: $2,877,900,000

Payments Received by Dealers to Date: Less than 1%

Cash-Flow Damage to Dealership Balance Sheets to Date: Priceless

84% of… Continue

Added by Auto Digital Marketing on August 29, 2009 at 4:10pm — 2 Comments

ADM Content Direct Access URL Shortcuts

Based on several requests received from members who would like to access the ADM Professional Community without being required to enter all the characters within: into their browser address bar (too much typing), and the community's mission of being a resource to all our automotive professional members, we have created… Continue

Added by Auto Digital Marketing on August 29, 2009 at 2:00pm — No Comments

Clicks, Conversation and Conversions

Over the past few months social media has taken on a life of its own both in and out of the Retail Automotive Industry. It’s been incredible to watch. Like a shiny new toy I have seen the blogs fill with internet managers talking about social media, the blogs I have posted about social media have gotten 5X the attention in comments than that of others, it seems many are scrambling to involved, as they should. In Fact I recently read an article that the new Mac OS, Snow Leopard is integrated… Continue

Added by Larry Bruce on August 28, 2009 at 10:02am — 4 Comments

Online Display Advertising - Clicks are Only Part of the Picture

How Much Time People Really Spend with Ads

Clicks don’t give the full picture

Marketers are used to low click-through rates—but they also know the click isn’t the only way users engage with advertising. Other metrics are needed to measure the full range of interaction that might take… Continue

Added by Ralph Paglia on August 26, 2009 at 8:00am — 1 Comment

SEO Seminar - Everything You Need To Know About SEO

Just about every dealer out there knows that search engine optimization is vital to their site being found online. And you need your site to be in the top of the rankings to get the best leads. But are you sure you know enough of the ins and outs of SEO? Are you doing everything you can do to ensure you're at the top of the rankings for the most important keywords?

At the SEO Seminar from PTMS, you'll find out. There's a price point on the training session, but you'll not only leave… Continue

Added by Todd Swickard on August 26, 2009 at 7:30am — 1 Comment

Digital Advertising versus TV Advertising; Online Display Shows Increased Effectiveness Relative to TV Campaigns

From the eMarketer Article: Display Ad Success Beyond the Click

Direct response versus delayed response

While display ad success has traditionally been measured by click-through rates, online marketers have begun looking… Continue

Added by Ralph Paglia on August 26, 2009 at 7:30am — No Comments

Are You And Your Dealership Ready For Social CRM? Part 2

As a recap from last week, we established the importance of starting to build Social CRM for your dealership. I feel there was some great conversation on how to get started; thanks for all the great comments! Today we are going to dive in to the steps necessary to get it off the ground. This is such an exciting time for the automotive industry and the potential for leveraging this new Social CRM can pay huge dividend for your dealership-- if you take… Continue

Added by Todd Smith on August 26, 2009 at 7:21am — 3 Comments

TRUE On Line Negotiation...Start to Finish. CHECK IT !!

It's working, it's really working for the dealer AND the customer. Total Win-Win. Serious $$$$$$$$$ to be made!

Check it out here ... or read the grown up version here below

Portland, Oregon (PRWEB) August 24, 2009 -- Earlier this spring, DealerPeak, a Portland Oregon company, piloted a revolutionary product called WideStorm that allows consumers and auto dealers to negotiate the car buying transaction entirely on-line. Dealers who have signed up for WideStorm… Continue

Added by Anne on August 25, 2009 at 4:00pm — No Comments

NHTSA Continues to Address Problems on the CARS Dealer Transaction Site

"We continue to address technical problems with the CARS transaction website, and have determined that the website will not be fully functional before tomorrow morning. Dealers should be assured that they will be provided time to submit pending deals equivalent to the time that was lost this afternoon while the system was down.

We will post another update tomorrow, August…

Added by Ralph Paglia on August 25, 2009 at 4:31am — No Comments

Dealer SEO 101 (I am not an "SEO GURU")

A little off subject for what I do but I thought I would offer some SEO 101 for car dealers. Take it from someone who see’s 20+ dealer sites on a daily basis. I will cover things most dealers miss, what dealer’s do that actually hurts them, and why they aren’t doing what’s important. You can also pick up some really cool tools that I use that can save you some time and money, maybe even your job.

I have found that in any vendor business where you are selling to dealerships, TRAINING… Continue

Added by Ryan Lucia on August 24, 2009 at 10:30am — 8 Comments

Follow up on Fluent Report from Razorfish - Social Infleunce Marketing in the AutoBiz

Measuring Social Influence Marketing in the automotive industry

By Shiv Singh

Fluent, a new Razorfish report, examines the rise of Social Influence Marketing – the method of employing social media and social influencers to meet a company’s business and marketing objectives. The report features a new proprietary survey that explores how social media informs consumer purchase behavior, and introduces the SIM Score – a new benchmark Razorfish developed to measure a brand’s social… Continue

Added by Steven Moore on August 24, 2009 at 9:24am — 1 Comment



It matters LESS what has brought you to this point

and MORE where you will go from here.

We are looking for partners and people of vision.AutoMax Sales Trainers provide a structured and time proven format to help automobile dealers recruit,hire and initially train people with little or no experience,no bad habits that are committed to a career.In addition,trainers promote additional products and services to their clients which in turn strengthens the… Continue

Added by Craig Lockerd on August 23, 2009 at 4:26pm — No Comments

Bumblebee costume does actually ‘Transform’

Check out this great viral video a dealership created! It's a bumblebee costume that actual transforms into a Chevy… Continue

Added by Tony Guarnaccia on August 22, 2009 at 11:34am — 1 Comment

Razorfish new report- Fluent the Social Influence marketing report.

Razorfish a world class agency that has done some great work in the auto industry has just came out with their report on Social Influence Marketing called Fluent.

Social Influence Marketing (SIM) is about employing social media and social influencer's to achieve the marketing and business needs of an Organization.

The report is here at… Continue

Added by Steven Moore on August 21, 2009 at 4:14pm — 3 Comments

The 2009 Woodward Dream Cruise

To view my full blog, with photos, visit:

Cruising in an American classic in an American classic, a 1972 Ford Country Squire

The Woodward Dream Cruise has been described as the world's largest one-day automotive event or its biggest parking lot, depending… Continue

Added by Eve Pickman on August 21, 2009 at 10:00am — No Comments

When CARS Exceeds $3 Billion In Spending - Then What?

deficit spending

As the Cash for Clunkers Olympics Sprint has officially started it will be interesting to see how these next four days play out in the greatest sales race to be hosted by the automotive industry.

The NHTSA said they were going to announce a plan to…


Added by Brian Pasch on August 21, 2009 at 10:00am — No Comments

DOT Secretary LaHood Announces Wind Down to Hugely Popular CARS Cash For Clunkers Program

Secretary LaHood Announces Wind Down to Hugely Popular CARS Program

U.S. Transportation Secretary Ray LaHood announced Thursday that after a wildly successful run, the cash for clunkers program will come to a close on Monday, August 24th at 8 p.m. EDT.

“This program has been a… Continue

Added by Ralph Paglia on August 21, 2009 at 5:00am — 1 Comment

CARS Cash For Clunkers Dealer Responsibilities

From the Website Dealer Section:

* Dealers must be registered to participate in the CARS Program.

* Dealers must provide NHTSA with required documentation to show that a transaction meets all eligibility requirements to be reimbursed for the credit extended to the consumer.

* Dealers may not tell consumers that they are required to pay back the dealer credit amount if the government rejects… Continue

Added by Ralph Paglia on August 21, 2009 at 4:57am — No Comments

Cash For Clunkers Program Ends on Monday at 8:00 PM

The Obama administration will end the popular $3 billion Cash for Clunkers program on Monday, giving car shoppers a few more days to take advantage of big government incentives.

The Transportation Department said Thursday that the government will wind down the program on Monday at 8 p.m. EDT. Car buyers can… Continue

Added by Ralph Paglia on August 21, 2009 at 12:00am — No Comments

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